Amazon to offer cheap Kindle in Brazil to build market share
February 24, 2012 | 4:32 am
Publishing Perspectives reports that later this year, Amazon is going to introduce its Kindle into the Brazilian market at a price of R$199 (US$115)—significantly cheaper than any other e-reader on the market. Anonymous sources “familiar with the negotiations” suggest Amazon may even go as low as R$149 (US$87) to gain market share.
(Of course, those prices are on par with what the device sells for in the US, but I suspect Brazil may have a higher salary and cost of living base than the US, thus making it remarkably cheap for there.)
Not only is this well below the R$799 (US$466) charged for Brazil’s native Positivo Alfa e-reader, it’s also below the US$255 it currently costs a Brazilian to get the cheapest US Kindle after import duties. It would give Amazon the cheapest e-reader available in the Brazilian market.
Currently, the number of e-books available in Brazil’s native Portugese is a relatively low11,000 e-book titles. However, if Amazon brings a cheap e-reader to the market, it could stimulate publishers to put more effort into converting backlist titles to digital and give a boost to the overall e-book market in the country.
If that’s the case, then Amazon’s raw commercialism might just have some benefits for Brazillian readers.