Amazon reader deviceNot content to drive people to its Mobipocket format, Amazon reportedly will sell an e-book-reading device called the Amazon Kindle. From Engadget:

…comes equipped with a 6-inch 800 x 600 display (which we can only assume is e-ink), 256MB internal storage, smallish two-thumb keyboard cursor bar, scroll wheel, standard mini USB port, 3.5mm headphone jack, SD slot, and get this: EV-DO data! (Don’t believe us? The spec sheet is after the break. Why do you think it was in the FCC?) The user manual also outlines the Kindle Store on Amazon (though doesn’t spec out too many details), but we’re a little less concerned with how we’re getting these supposed e-books right now, and a little more curious about the price and launch…

So what’s next? Amazon as a big-time publisher? And then Amazon hatching and raising authors from birth—Brave New World fashion? Oh, here’s to vertical integration and profit maximization! And better photography, too. Sorry about the quality of the photo.

Update, 4:01 p.m. Washington, D.C., time: See Relevant Google News links to Gizmodo and Mobilemag.com, which is picking up on the scroll wheel, already noticed by Engadget. Nice, like the Pepper Pad’s wheel! I may dislike Amazon’s biz model but will take care to give the hardware its due.

Related: MobileRead pickup of Engadget, with some fun speculation added, plus a Gizmodo report. Also see Wikipedia item on EV-DO. Hey, how about plain old WiFi? Just what service, EV-DO gizmos, etc., will Amazon try to drive us, too?

Live by proprietary formats, due by proprietary formats: So what does the Kindle mean to Sony’s grand vision of a BBeB-enthralled universe for its Reader? Duh. And now there’s talk of Apple getting into e-books, too. Sony, you just can’t win with the closed approach.

Amazon Kindle reading device