Amazon e-pub contracts require ‘most favored nation’ status
February 27, 2010 | 7:15 am
By Chris Meadows
The New York Times’s “Bits” blog has a piece on the contracts Amazon has been offering publishers, offering them a greater share of revenue in return for “most favored nation” status meaning that Amazon’s price must always be lower than or equal to the prices at which an e-book is offered for other devices.
Given that publishers are now going to be dictating the pricing and Amazon is going to be facing competition from the iPad, such a guarantee may be more important than ever before. It’s also interesting to note that many e-publishing contracts still go only month to month as the publishers try to get more concessions from Amazon.
The article also suggests that magazine and e-publishers, unhappy with the relatively small cut of revenue they get from Amazon’s Kindle sales, may be planning to offer a free app for the iPad at the moment, then come out with paid products once Amazon is able to display multimedia as well.
Since Apple has handicapped the Amazon Kindle Reader’s online sale ability, Amazon is definitely going to need all the price advantages it can get. I suspect that publishers are probably going to see it to their advantage to keep the price the same across multiple platforms, rather than let Amazon keep the low price lead.



Previous

SUBSCRIBE TO RSS
Comments:
Oligopolistic pricing at its finest. Throw in a bit of Nash’s equilibrium and/or the prisoner dilemma and we have the raping of the digital consumer. Bless Amazon for fighting on behalf of the low cost-high volume model. But I think Jobs just jobbed all of us when he came out with the Ipad.
Interesting, but I think the 70 percent royalty dangle is a ploy to get authors to break from their publishers and go Kindle exclusive, not to mollify publishers. Amazon doesn’t really need publishers for ebooks because they already have it in-house, including the world’s largest bookstore. Of course, once the competition is wiped out, I wouldn’t be surprised to see those royalty rates creep downward.
Scott Nicholson
http://hauntedcomputerbooks.blogspot.com