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By a TeleRead Contributor

I would like to send a message to all large publishing houses reading this. Electronic reading devices are here to stay.

Instead of fearing the loss of sales through historic paper publishing venues, publishers should embrace this new technology.

Just think of the possibilities! With electronic editions, publishers can offer enhanced e-books with author interviews, photos, music clips, and other inducements to increase electronic sales. Book stores such as Barnes and Noble could offer exclusive electronic editions containing content available only through their outlets. The possibilities are there to drive sales in ways open to the imagination.

Printing presses may lose their historic significance, but the desire by consumers for factual, enlightening and entertaining literature will not diminish. I, for one, am optimistic and excited about the future of the emerging e-publishing industry.

Sincerely,
Samuel Hendrix

 
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