Screen shot 2010-12-27 at 11.01.24 AM.pngeBook Magazine is reporting on this ereader app. It’s been out for the iPhone for a while, but the iPad version is new:

A new ebook app combining a bookstore for new purchases with the ability to import titles purchased from any retailer which supports epub files protected Adobe DRM launched earlier this month for Apple’s iPad, iPhone and iPod Touch.

By mimicking the ‘buy anywhere, hear here’ approach of standalone ebook readers such as those from Sony, the free iFlow Reader app follows txtr and Bluefire in ending the segregation of books within vendor-specific apps.

iFlow also offers readers to look up words and phrases on Google, Wikipedia, or as well as integration with Facebook allowing the sharing of excerpts and comments via the social networking site

The iFlow website is here.


  1. Instead of just quoting from a poorly edited article, what about pointing out that this app offers one unique feature: instead of using anpage-turning interface, it auto-scrolls continuously instead, offering the reader the ability to customize the speed. Maybe even try it out and let us know what YOUR opinion of the feature is.

  2. Has anyone figured out how or if you can use this with EPub downloads from a public library service like Overdrive? With BlueFire Reader you can email the file to yourself and BFR is listed as an optional app to open it in. When I tried it with iFlow it wasn’t listed as an “open with” option.

  3. Samantha – I did see that the FAQ page on the iFlow website contains the following sentence, under the “Can I load books I already own into the iFlow Reader?” question:

    “Any epub format book that you can read in Adobe Digital Editions can be read with the iFlow Reader. The only exception at the moment are books on loan from libraries. We plan on adding support for library books early in 2011. “

  4. I believe that library borrowing has now been added, though it isn’t documented well.

    I would love to see a thorough review of this app. I have been using it since December, and for me it has replaced Stanza. Why? Several reasons.
    1) The flowable text. I don’t use it in its automatic form (like a teleprompter, though that’s intriguing and may be excellent once one is used to it), but the flowable text feature has 2 distinct advantages. a) When I follow footnotes where the reference is near the edge of the page, I no longer have to worry about inadvertently turning the pages instead. b) There are no hard page breaks, which means that you can adjust the screen/page break wherever you want in the text–very helpful keeping captions and figures on the same “page” for example. c) A third, but not so important for me, option is that you can use a button at the bottom of the page to turn the screen a “page” at a time, just like any other reader.
    2) I can upload my non-DRM epubs (or Adobe DRM’d purchases) to my iFlow web account and then download them to my iPad reader (or PC reader, too).
    3) The bookmarks and history functions are excellent and make it easy to navigate anywhere that’s bookmarked or even where you’ve been before. The reader opens to where you last left off, though I haven’t tried syncing this with the PC version.
    4) Selecting words or notes is very easy, and the navigation to lookups (Google, Wikipedia or and back to the text are reliable. Internet access is required for the lookups.
    5) Highlighting and notes is work well, and you can share excerpts via Facebook or email, though I’ve never done that.
    6) Search is straightforward.
    7) Information gives the % complete at the current location, a page location (though it’s unclear that the page numbers refer to anything like the printed book), and even an estimate of how long it will take you to finish the book based on your reading time so far.
    This is a relatively new app with lot’s of promise, I think. The only question is (since it has a bookstore feature) how it will weather the Apple “give me the money” policy on in app sales.

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