PaidContent reports that the UK newspaper The Guardian is using an intriguing bifurcated strategy for its mobile apps. The Android app for the paper will be free (subsidized by advertising), whereas the iOS version will cost “the equivalent of four daily print copies [£3.99] for an entire year’s mobile app access.”

It’s tempting to wonder why anyone would want an app dedicated to only one newspaper taking up room on their tablet or smartphone at all, let alone one you have to pay for. But the Guardian seems to be aware of that, too. The article indicates that the paper promotes its free mobile website more heavily than it does the non-free app.

This just applies to the UK, of course. Even the iPhone app is free in the US, because the Guardian wants to build an American audience.


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