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image Time Inc. wants to offer e-readers with some subscriptions.

E Ink is among the options considered. But can you really enjoy Sports Illustrated in monochrome? In Time’s place I’d go for iPhone apps and investigate color hardware only.

I do think it’s cool that Time would like to bypass Amazon, given the degree of corporate rapacity at the latter company (not that Time is Francis of Assisi).

The scuttlebutt is that Time is talking to a bunch of possible hardware partners—as well as other magazine publishers—and would like to launch in just a few months.

Meanwhile here’s another idea to improve Time Inc.’s cashflow: sell off the palatial headquarters building (shown in CC-licensed photo from Jason Kuffer/Digiart2001).

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