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images.jpegThe Wall Street Journal’s Geoffrey Fowler understands the issue of DRM, even if the New York Times’ Brad Stone doesn’t. Here’s an excerpt from the Journal’s Digit Blog entitled Format War Clouds E-Book Horizon:

Thinking about making the leap to digital books? First, you’ll need to add a jumble of new lingo to your dictionary: .epub, pdb, BeBB, and Adobe Content Server 4, just to name a few.

The burgeoning marketplace for e-books is riddled with inconsistent and incompatible formats. That means there’s often little guarantee that an e-book you buy from one online store, like the new Barnes & Noble store, will work on popular reading devices like Amazon.com’s Kindle or Sony’s Reader. …

But Sony’s Epub announcement belies another problem: publishers still want to add digital rights management, or DRM, software on top of most new books. Epub files can’t contain DRM on their own.

For DRM, Sony’s online store will turn to a service from software maker Adobe. Technically, the files are in .epub format, but they can only be opened after getting a green light from Adobe’s Content Server 4 software.

Adobe’s software for adding DRM to books is — no surprise — proprietary …

Of course, there’s an even more elegant solution for all of this format confusion: Publishers, stores and e-readers could just switch to plain-old .epub format books, and let readers do what we want with them. The recording industry eventually dropped DRM from many music stores — although, admittedly, under circumstances in which they had few other options. Apparently, book publishers aren’t yet that desperate.

 
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