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imageDuring the TOC panel on the Rise of E-Books, we wanted to show people an original Rocket eBook. Frustratingly, that more or less slipped through the cracks, except for an all-too-quick look when people were leaving the room.

So, for conference attendees and other readers new to e-books, here’s an image of a genuine Rocket eBook.

Along with the Softbook Reader (second photo), which appeared at or just before the Rocket eBook in 1998, the Rocket was the first dedicated e-reading device that gained widespread publicity.

Unfortunately that wasn’t the same thing as widespread purchases. Too bad. The Rocket eBook, though heavier than the feather-weight E Ink machines of today, was a pleasure to use in many ways. Users liked the big, well-positioned page-changing buttons. And somehow the weight was distributed just right. The case even reflected the rounded contours of the battery, making the Rocket easier to grip.

Failed even with Oprah’s blessing

imageIn the end GemStar LTD bought Nuvomedia’s Rocket eBook and SoftBook Press’s SoftBook and came out with variants of both. Alas, the ill-fated GemStar struck out in e-books, despite promo of the Rocket’s successor on Oprah. Did you really think the Kindle was the first e-book device featured on her show? A little lesson from the past? Even today Oprah fans aren’t completely happy with e-books—not when fewer than half of her recommended books are sold in E.

What hurt all the devices of yore was a mix of ever-toxic DRM, limited title selection, clashing formats, and high prices of both the hardware and the books, along with the flaws of the technology. Letters looked too jagged, for example.

But it’s hard to kill good designs, and today eBook Technologies sells the ET-1 (the somewhat evolved SoftBook, complete with a color screen) and the ETI-2 (the Rocket eBook descendant), which Fictionwise has repackaged as the eBookwise machine.

Meanwhile thanks to Garth Conboy, president of ETI  and a SoftBook Press alum, for supplying the Rocket eBook to our e-book panel.

 
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