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image ePub-format books from David Baldacci, Elizabeth Hoyt, James Patterson and other best-selling writers are among the titles now on sale at Books on Board.

The catch, of course, is that the books come with Adobe DRM.

So this is a long way from a nonproprietary nirvana. Social DRM, anyone—in place of infestation with traditional DRM?

Progress anyway

Still, Books on Board’s ePub tiles are a step forward, probably even the first time that mass-market books are on sale to consumers in ePub.

Hachette Group USA, home to the above writers through the Grand Central Publishing imprint, is already using ePub as a standard distribution format.

That saves a bundle of money from the resultant efficiency. Now for retailers to wise up and help consumers, especially if the e-book biz can get over the DRM fixation. In the United Kingdom some book people are seriously thinking about releasing ePub books without DRM. Time for U.S. publishers to catch up? Worry about your bottom line, not that of Amazon, which sells MP3s without DRM but so far isn’t getting into DRMless e-books. Because of its interest in Mobi’s “protection”? Not just intellectual property issues? Of course, we know that DRM penalizes buyers of legit books, while pirates merrily scan paper books for distribution on P2P.

Hint, hint—to Sony, Amazon and the others

Meanwhile I congratulate Books on Board on probably being the first retailer to offer mass market titles in ePub, even with DRM to spoil the fun a bit. Hint, hint, Sony? Amazon? Borders? Barnes and Noble? Care to do ePub in your online stores? In particular, Sony would be do well to follow Books on Board’s example. Remember, its PRS-505 will soon be able to work with Adobe Digital Editions, which meanwhile is already available for other machines [update: via versions for their respective OSes].

Major detail: The Books on Board release talks about “select titles” and does not mention the number of books it’s carryinging ePub right now. Any stats, guys? I see that not all of the above writers’ books are in ePub. But I’m sure that will happen in time.

Related: ePub books finally reach mass-market status, from ePub Books.

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