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eb20 I want people to be able to own e-books for real—no small reason for why I favor e-book standards for the long term. I hate the E Book Museum-only approach, under which you can read e-books via your Web browser but not download them for permanent reading.

But wouldn’t it be be nice if newbies could enjoy e-books without messing with downloads and DRM-complicated software? Or what if you could read your titles from anywhere just by calling them up from the e-bookstore where you bought them? If nothing else, online reading is one way to avoid the hassles of the Tower of eBabel of conflicting e-book formats.

And so you might be interested in eBooks.com’s “eb20, a web-based ebook reader” that will help the big indy e-store be competitive with read-online services from Google and Amazon. Word of eb20 is not new. But the news just doesn’t seem to have circulated wisely even though the Web app is already in operation. A Google search shows that eBooks.com already has scads of books in eb20.

In a pop-up, eBooks.com explains the new wrinkle: “In addition to downloading an ebook to your computer or device, you can now read the book online from any computer that’s connected to the internet. eb20 requires no software installation and enables you to just start reading a work, seconds after buying it.” Ahead I’ll repro the full pop-up.

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You can now read your ebook online from any computer, anywhere …

eBooks.com has just released eb20, a web-based ebook reader application. This means that, in addition to downloading an ebook to your computer or device, you can now read the book online from any computer that’s connected to the internet. eb20 requires no software installation and enables you to just start reading a work, seconds after buying it.

In the coming months you’ll see more and more of our books available through this simple online reading interface. As books are converted to eb20 format, you’ll see a little Read Online link next to the book in your eBooks.com account. Just click on that link and start reading. When buying a book, if you see Available to read online in eb20, it means that, once you’ve paid for it, you’ll be able to download the ebook and read it online anywhere, anytime.

 
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