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Sony ReaderThe Sony Reader gets yet another look in BusinessWeek. The September 3 issue tells how Sony intends to address shortcomings such as an inability to read DRMed books except in a proprietary Sony format.

The next model’s Adobe software, as we know, will handle encrypted PDF and the IDPF format.

Break ahead for public library patrons

With the new Reader able to read DRMed PDF, perhaps it will be handy for downloading public libraries’ OverDrive books, which, in their Mobipocket incarnations, can be tricky to use, at least on older CE machines.

Let’s just hope that Sony will allow existing Readers to be upgraded via firmware. Anyone have definite answers? BW talks about Sony’s plans to “adopt e-book software from Adobe systems,” but just how inclusive is the term?

Still just a niche product

So far, as BW notes, the present Reader hasn’t exactly taken the world by storm, although Sony for now seems committed to the product and has broadened distribution to include Best Buy and CompUSA, while at the same time running a targeted campaign aimed at frequent travelers. Sony refuses to release sales figures.

Ironically, one of the more helpful boosts may come from the independent Fictionwise, which has begun to offer some books in a nonencrypted Sony format.

Little Fictionwise may well end up with a greater number of Reader titles, at least for now, than Sony’s Connect store, which, according to BW, offers fewer than a tenth the number at an average Borders or Barnes & Noble. Price drops on Connect books would help as well. So would friendlier treatment of small publishers.

Too late for TigerDirect bargain, alas

Meanwhile, over at Engadget, dozens of readers are answering the question raised in the headline, How would you change the Sony Reader? Price, display and format issues are among the common complaints. Too bad the Engadget folks didn’t catch up with the TigerDirect sale last month. At $99 the Reader suddenly became more attractive to me, shortcomings aside.

And of course we know that a forthcoming model will use E Ink’s VizPlex technology, which, with greater effective contrast between text and background and a faster refresh rate, will address display issues. Let’s just hope Sony can drop the usual price from the current $300.

 
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