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BookFobBookFob stores obnoxiously DRMed books on a USB memory stick that you can attach to a keychain.

Granted, the stick handily contains an e-book-reader program and supposedly can work with any Windows PC. But what if you want to use another program? I’m not sure if BookFob allows that. And how about use on linux desktops, various PDAs and other devices without the right Bill-blessed OS? Look, we’re talking market balkanization, when instead people should be able to just buy a book and not worry about tie-ins with hardware of any kind–computer or BookFob.

Whatever the case, here’s yet another deal-killer–perhaps the key one:

Each BookFob memory stick has a built-in unique identifier.This unique identifier acts as the key to decrypting the content of the stored e-book for viewing. By possessing the BookFob, this insures that you are the legitimate owner of the book. Content is not capable of being shared on the Internet or copied and distributed. This should ease authors’ and publishers’ concerns and insure maximum security of their documents.

Can’t be copied? No backup? Oh, great. I call this vanity DRM. Wittingly or unwittingly, the vendor behind the technology is catering to the fears of writers and publishers by focusing on excessive security. Never mind the little detail of book people making money. If publishers want DRM–well, ok. But please: Kindly present the Dobermanish variety as an option, not the main show. Don’t fob this off on publishers as a great way to grow revenue, not when open standards, including, yes, OpenReader, in which I’m involved, are about to break the ties between hardware and e-book content.

Meanwhile I think the Red Feret Journal has this baby pegged well: “Take one common or garden USB flash drive, throw in some sort of eBook reading software, add some content protection and cutesy marketing, and presto, a product for the naive geekular literati. Yuck. Probably better to get hold of Tom’s free eTextReader, a cheapo flash drive and subscribe to Project Gutenberg, eh?”

Detail: Check out the BookFob library. Nothing but public domain classics, such as Black Beauty–each next to a nonfunctional “Buy It Now” button.

(First spotted via jkOnTheRun.)

 
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