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image“The Kindle is DRM agnostic.”

Jeff Bezos supposedly said that, according to this Medialoper post.

Keep in mind that he’s CEO of Amazon, and that the company that has built a pretty solid DRM fortress around the Kindle—at least for Kindle content you buy from Amazon.

As paraphrased, Bezos reportedly goes on to say that “publishers have the option of selling DRM-free eBooks for the Kindle and that he believes publishers might do just that once they become comfortable with the idea of digital content distribution.”

Tightly wrapped in DRM

Every Kindle product you buy off Amazon’s site today comes tightly wrapped in DRM. I wonder how many people realize you can get DRM-free content for the Kindle from a variety of non-Amazon sources, including some well-known publishers.

For example, my employer, O’Reilly Media, Inc., has been selling DRM-free ebook bundles since earlier this year. These bundles allow you to get all the popular formats in one transaction, at one very reasonable price.

You say you’d like to buy the PDF version of a book but would also like to have one that looks nice on your Kindle? No problem, and we throw in ePub format for good measure (at no additional charge). Good luck getting all those options from Amazon.

Why not DRMless PDF and ePub options?

So if Bezos really feels Amazon should be more open and customer-friendly, why not offer the same model we do at O’Reilly?

Wouldn’t it be great if the next time you bought a title for your Kindle it also included the PDF and ePub versions, all without DRM? Let’s take it up a notch, in fact. The next time you buy a print book from Amazon, why shouldn’t that purchase include DRM versions of all these e-formats as well?

I hope Bezos realizes there are a number of publishers out there like O’Reilly who are already quite comfortable with the idea of digital content distribution. Now we need to eliminate DRM and come up with new, interesting distribution and pricing models to helps expand our industry, not sit around complaining about how the old model is drying up.

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