Could the Nook topple the Kindle in the e-reader wars? That’s the question posed by Kit Eaton in a recent Fast Company article wondering if the Nook Color’s spiffy color screen could dethrone the Kindle’s poor tired old black-and-white. The article draws on some of the things that have been reported about the Nook Color lately, such as the rumored 3 million unit manufacturing figure and the announced tablet-style upgrades, to suggest that it might just be catching up.
Meanwhile, I’m kind of scratching my head and wondering what what Eaton is smoking. Yes, the color Nook looks very nice, and a lot of people use the similarly-colorful iPad for e-reading. But after comparing the Kobo’s e-ink screen to the iPad, I have to admit that for sheer sharp readability, the Kobo’s e-ink is unmatched by color LCD (though granted I haven’t had the chance to examine the iPhone/iPod Touch 4’s “retina display” in detail). And it brings with it a lot better battery life, too.
I have a hard time believing that consumers who just want to read e-books could be so easily swayed by pretty colors. There’s a lot more to the e-reading experience than that. What would someone care about tablet-style upgrades if he just wanted to turn pages?