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Spammers are now using synonymizing software to try to elude detection program and steal content. Yes, as with comment spamming, Google rankings are in mind. The words are different, but the meanings are more or less the same to Google and other search engines. I heartily agree with the Plagiarism Today that this is not fair use. Some e-books, incluidng the commercial variety–although the PT article doesn’t say which ones–are among those being ripped off.

 
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