How ‘cut and paste’ could help e-book sales

Enjoyed Steven Johnson’s current post in his blog. Here’s some comment on his piece in the May issue of Discover.

So why are global e-book sales less than $50 million a year? Strict DRM and the Tower of eBabel, not just the shortcomings of the hardware, are a major reason. If readers could freely cut and paste and swap book passages, then digital book sales would go up. Why cripple e-books? I’m reminded of Harrison Bergeron, the Kurt Vonnegut story where a jealous society makes the beautiful don grotesque face masks and the slim carry around lead weights. That’s what strict DRM does to e-books.

With all that in mind, I’m delighted to read an article from the May issue of Discover magazine. The author is Steven Johnson, who, not so coincidentally, was a cofounder of Feed, an interactive literary publication that truly lived up to the I word. Fittingly, about e-books’ dismal showing in the marketplace, Johnson writes:

“…These days many of us spend entire days reading text on a computer screen, including online articles, Web logs, or blogs, business plans, and instruction manuals. Why not books?

The answer, I believe, is that reading electronic text is more of a dynamic process than reading traditional books–it’s more participatory. Manipulation is the raison d’etre of digital text. Think of all the ways we handle text using the open architecture of e-mail: copying, pasting, quoting, forwarding, linking. The power of words on a screen is that they can be moved in an instant–stashed in a file of important quotes you keep, posted to your blog, or forwarded to a list of your closest friends….

At times the debate over intellectual property in the Internet age evokes an intensity that rivals the debate over abortion…

I have always favored a middle ground. A little digital rights management seems appropriate (as someone who makes a living by selling books, I can appreciate the need to keep piracy in check), but I’m opposed to restrictions that alter the nature of digital materials.

When publishers go out of their way ot keep readers from interacting with digital text, they are literally stripping away its essence…

Under Johnson’s compromise, readers could copy a certain amount of text from an e-book–ten percent. Yes, I know: there could be ways to combine copied parts into entire illegal books. But guess what. You can already feed paper books into scanners. It’s really not that big a deal. My friend Amos Bokros scans books for his personal use (legal–since he is disabled). So what’s to prevent paper books from being pirated now, as it is?

Simply put, I don’t think that fear of piracy is the only reason why certain traditional publishers are so maniacal about DRM. It’s also fear of competition. In the name of making money, not just freedom of expression, publishers should consider OpenReader, the e-book format that Jon Noring and I and others have been pushing. An alternative to as Bergeonesque scenario, it still would allow DRM for publishers wanting it–the marketplace could decide. But at the same time OpenReader would enable publishers to shun DRM technology entirely if they preferred or use a very, very gentle variety. Let’s give e-books a chance and take off the masks and lead weights.

Related: Book vs. blog, another good one from Steven Johnson.

3 Comments on How ‘cut and paste’ could help e-book sales

  1. Robert Anstett // April 7, 2005 at 10:59 am //

    I am a bit confused by this after reading the article in Discover today.

    I own well over a hundred eBooks that I have purchased through ereader.com and I can copy and paste quotes from the books that I want to save.

    Perhaps only because I purchased the full version of the reader? I did a quick search of the help files and it does not indicate any limit to the amount I can copy and paste.

    I only use the function spareingly, to collect a couple of quotes to use on discussion boards. Exactly what the use is expected to do.

    BOB

  2. Hi, Bob. I appreciated your informative comments. Here’s your answer about eReaderPro–and, of course, I’ll supply it through a little copying and pasting. In this case the direct quote is from PC Magazine:

    eReader Pro

    Motricity’s (formerly Palm Digital Media) eReader Pro (www.palmdigitalmedia.com/pro…) is the second-most feature rich program in the commercial reader category. The latest version of this program has some nice improvements over the previous one. The lack of a copy and paste feature used to drive me crazy. The latest version includes copy and paste, but Motricity may have gone a little too far with it in the opposite direction because you automatically get a citation with whatever you copy and paste. While attribution is sometimes needed and useful, there ought to be a way to turn it off when not needed.

    http://www.pocketpcmag.com/_archives/feb05/ebookreaders.aspx

    It’s great to see eReader moving a bit more in the direction of user-friendliness–so that legitimate users like you can do the fair use routine. Of course, all kinds of definitions exist of fair use, and the article’s author may have a different one from yours. Still, it’s interesting that you yourself have not been up against a word limit for copying.

    By the way, eReader in general has a rep for much-gentler DRM than, say, Microsoft Reader–unless you’re a cracker, in which case the Draconian Reader ends up being a lamb. The Reader instead loves to do a doberman act with honest users interested in such crimes as wanting to make backups for personal use.

    Thanks,
    David

  3. As a teacher we already have class sets of books that I want to cut and paste from and so I feel limited by and grudging of a limiting to 10% . The whole use of an e reader for me is to annotate and share passages to save me retyping for student activities. If an e reader can’t do this then I will have to stick to typing up quotations which frankly is a waste of previous time.

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