Coming: How Microsoft, Adobe and other big players could thrive with OpenReader

I’ve kicked Adobe, Microsoft and the others around–pointing out the problems with PDF and the rest. Now, how could those companies thrive with an OpenReader alternative? I’ll be doing an essay in the next day or so and also pointing to a rather clueful blog coming right from the belly of the beast at Adobe (yes, there is some hope there). Robert Scoble, you’ve met your match in the Reaching Out Department.