More on TechnologyTell: Gadget News | Apple News
Three million Nook Colors made so far, unnamed sources say
March 29, 2011 | 12:44 am
|
By Chris Meadows
If DigiTimes can be believed, the Nook Color has really been doing well for Barnes & Noble. The site reports that Barnes & Noble has already taken delivery of an estimated almost three million of the devices from its manufacturer, Inventec, say unknown sources close to the supply chain. The article suggests that the Nook Color “has actually taken up over 50% of the iPad-like market” in North America (though it’s not really clear what it means by “iPad-like market.” Devices that are like the iPad apart from the iPad itself?).
By comparison, Apple sold that many iPads in just 80 days, and was estimated to have sold almost 15 million iPads during 2010. Still, relatively speaking, three million units is quite a respectable figure however you look at it—especially for a device ostensibly sold as an e-reader. Perhaps the tablet-like features Barnes & Noble will add in its next update will increase demand.
|
Related Posts:
Previous
SUBSCRIBE TO RSS
Comments:
Not that I’m suggesting this is BS, but maybe DigiTimes, and TeleRead, should be refraining from reporting on claims by “unnamed sources close to the supply chain.”
As closed-mouthed as the companies themselves tend to be about these figures, unnamed sources are usually all we get.
So … B&N may be sitting on quite a sizeable stock … or not.
Three million have been made so far. Doesn’t say how many of them have been sold.
Google trends shows searches for Nook have grown to be two-thirds as popular as searches for Kindle in the US over the last month. That ratio has been increasing in the Nook’s favor for five consecutive months.
Amazon, Apple, and Barnes and Noble, can and do manipulate their own press releases; it’s much harder to manipulate third party data. Particularly that which can be checked by anyone.
So sorry, Kindle-lovers – but digitimes is the only media source that’s getting the market share for devices right.
That being said, I believe Kindle owners, on average, buy more books than nook owners. So the market share for actual ebook sales is tilted more towards amazon than the device market share.