The music event: Why Apple is streaming it, and how to watch without Apple
September 1, 2010 | 11:59 am
A couple of further notes about Apple’s event, due to start in just over an hour. Leander Kahney at Cult of Mac has an exclusive tip from an insider who explains that the streaming process is going to serve as a stress test for Apple’s new server farm, which will later be used to stream a version of iTunes for iOS devices.
Some have speculated that Apple is streaming the show to thwart livebloggers, who may have sabotaged Jobs’ iPhone 4 keynote at Apple’s WWDC event in June. Problems with the venue’s WiFi network ruined Jobs’ FaceTime demo and forced him to ask bloggers in the audience to shut their laptops to reduce the strain on the wireless network.
He dismisses the suggestion of some that Jobs wants greater control over the delivery of the news, but notes that if Apple livestreams future events it could mean an end to the considerable traffic that the events bring sites that liveblog them.
Meanwhile, MacRumors explains the limitation of Apple’s livestream to iOS devices only, and suggests a possible workaround for viewing it without Apple products. Apple is using its new HTTP Live Streaming technology, which has been proposed as a standard but largely implemented only by Apple so far. Among its advantages include that it avoids router/firewall issues since the stream goes out over standard http.
Non-Apple-owning viewers might be able to watch the event anyway, to some extent, as long as they keep manually refreshing the stream’s playlist file.
And that should be the last I’ll say on the subject until after the event! I may livetweet it under the #teleread hashtag, however.