NPD claims 93% of owners satisfied with e-book readers
February 3, 2010 | 2:50 pm
A press release from market research company NPD claims that according to a new report it has issued, 93% of e-book reader owners claim to be “very” or “somewhat satisfied” with their devices, and only 2% of owners expressed dissatisfaction at all.
The release goes on to discuss the features e-reader owners enjoy and want, and also mentions that about 30% of e-reader owners also read e-books on other devices, such as PCs or smartphones, as well.
The press release indicates that over 1,000 e-reader owners “identified from NPD’s online panel” took part in the survey. It is not clear exactly what NPD’s online panel was or whether it might have led to a selection bias.
It would be interesting to read the report itself, but the only link for it on NPD’s special reports page leads to a contact form for more information about NPD’s products and services. It probably costs a small fortune.