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Barnes & Noble has announced it will not be carrying Amazon-published titles in its stores. B&N chief merchandising officer Jaime Carey issued a statement saying that the company was taking a stand against “Amazon’s continued push for exclusivity”, and that B&N didn’t get many requests for Amazon titles anyway.

So, Carey said, if B&N customers want Amazon titles, they’ll just have to order them online at bn.com. Um, what?

Look, guys, if you’re going to take a principled stand, go all the way. Decline to carry the titles on your web store too. I’m sure there are plenty of books stocked in the web store that don’t end up in brick and mortar stores just for lack of space.

B&N is making a lot of noise, but then turning around and trying to have its cake and eat it too. I predict this principled stand will last only until Amazon comes out with a best-selling title that everyone wants to get their hands on. Then watch B&N turn around and carry Amazon titles after all, “bowing to overwhelming customer demand” or some such excuse.

 
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