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The bloom may be off the Kindle Fire rose. The New York Times reports that a number of Kindle Fire users are returning the device with a litany of complaints, including the lack of an external volume control, a power button that is easy to hit by accident, sluggish applications and web browsing, and lack of privacy. Usability guru Jakob Nielsen predicted the Kindle Fire would be a “failure.”

Amazon, however, says that the Fire is its most successful product ever, and an Amazon spokesman has told the New York Times that it will be rolling out an over-the-air update in two weeks to address a number of customer complaints. Analysts are not raising or lowering their estimates that Amazon will sell three to five million Kindles this quarter.

Is the Fire going to blaze or fizzle? It’s too soon to tell—but I’m pretty sure Amazon will do everything in its power to blow on the coals.

 
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