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	<title>TeleRead: News and views on e-books, libraries, publishing and related topics &#187; Rich Adin</title>
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	<description>News &#38; views on e-books, libraries, publishing and related topics</description>
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		<title>Competing with Free: eBooks vs. eBooks</title>
		<link>http://www.teleread.com/ebooks/competing-with-free-ebooks-vs-ebooks/</link>
		<comments>http://www.teleread.com/ebooks/competing-with-free-ebooks-vs-ebooks/#comments</comments>
		<pubDate>Thu, 28 Jul 2011 13:58:16 +0000</pubDate>
		<dc:creator>Rich Adin</dc:creator>
				<category><![CDATA[ebook]]></category>
		<category><![CDATA[Free ebooks]]></category>
		<category><![CDATA[Rich Adin]]></category>
		<category><![CDATA[abundance]]></category>
		<category><![CDATA[business models]]></category>
		<category><![CDATA[choices]]></category>
		<category><![CDATA[Competition]]></category>
		<category><![CDATA[free]]></category>
		<category><![CDATA[marketplace]]></category>
		<category><![CDATA[readers]]></category>

		<guid isPermaLink="false">http://www.teleread.com/?p=58426</guid>
		<description><![CDATA[My to-be-read pile of ebooks keeps growing. Unfortunately for publishers, however, it keeps growing with free offerings from both publishers and self-publishers. I admit that a lot of the free self-published books should never have seen fingers on a keyboard, but I also have to admit that I am finding a lot of good reads [...]]]></description>
			<content:encoded><![CDATA[<p><img src="http://www.teleread.com/wp-content/uploads/2011/07/072811-001-sonyreader.jpg" alt="" title="072811-001-sonyreader" width="200" height="121" class="alignleft size-full wp-image-58429" style="margin: 5px 10px 0px 0px; padding: 0; display: inline; float: left;" />My to-be-read pile of ebooks keeps growing. Unfortunately for publishers, however, it keeps growing with free offerings from both publishers and self-publishers. I admit that a lot of the free self-published books should never have seen fingers on a keyboard, but I also have to admit that I am finding a lot of good reads among the free self-published books. Some are very high quality, many are just good reads.</p>
<p>But “just good reads” is more than enough. These are books that aren’t of the caliber that one would choose for a book club discussion, but they are decently written and they do hold my interest. And this is the problem for traditional publishers as well as for self-publishers who want to charge a price that is reminiscent of a traditional publisher’s pricing: the world of free ebooks is becoming very competitive with the rest of publishing in terms of quality.</p>
<p>I used to spend thousands of dollars a year on pbooks. These days it is the rare book that I pay anything for. Looking at my hardcover purchases, I find that this year I have spent about 30% of what I had spent last year during the same time frame — and if I project it out to the end of the year based on books I have preordered, I will end the year spending about 22% of what I spent last year. That is a huge drop, and it is all because of the free ebooks.</p>
<p>Some readers focus on the extent of garbage that is found among the free ebook offerings — and there is a lot of it to focus on. But think about how you buy books and how that has changed with buying primarily online. Then think about how that applies to “buying” free ebooks.</p>
<p>Before the days of ebooks, I would spend hours in my local Barnes &#038; Noble searching for books that were well written on topics that I wanted to read. I’d find a few hardcovers that I would purchase. When I got the books home, I’d start reading. It often happened that what I thought was a well-written book based on the sample I had read while in the store was not so well written after all. I might “force” myself to read the book anyway because I had paid hard-earned money for it, but equally as often, I would simply put the book aside to try again another day — a day that didn’t come very often.</p>
<p>But free ebooks have relieved me of that pressure to read a not-well-written book because I invested in it. Yet with that relief, I still find many more decently written and interesting free ebooks to read than I can read in the time I have, thus my to-be-read pile keeps growing. Free ebooks have made it very easy for me to discard a book without feeling guilty about doing so. Free ebooks have created the guilt-free age of reading.</p>
<p>Because there are so many free ebooks and because a large enough number of them are decently written, I see no need to return to the bookstore to look for books and I see no reason why I should pay agency pricing for ebooks from traditional publishers. This is not to say that I do not buy nonfree ebooks – I do. When I come across an author whose free ebook captures me, I’ll buy the author’s other ebooks – but free comes first.</p>
<p>What does this mean for the traditional publishing model that expects to be able to charge a relatively high price for an ebook? Ultimately, it means disaster. Right now traditional publishers aren’t directly competing with self-publishers; the quality gap remains Grand Canyonesque. But that gap is closing with greater speed than traditional publishers realize. Eventually, traditional publishers will need to more directly compete with self-publishers. This is not so difficult to do when the traditional publisher prices an ebook at $8 and the self-publisher prices an ebook at $7. But it becomes increasingly difficult when there is a yawning gap between the price the traditional publisher charges and the price the similar-quality self-publisher charges, especially if the self-publisher’s price is free. As Smashwords’ twice-yearly sales demonstrate, free and discounts of 100% and 75% are increasingly becoming the price of ebooks.</p>
<p>The salvation for the traditional publisher has to be quality when it can’t compete on price. Consequently, more attention needs to be paid to initial quality and to gaining a reputation for that quality. Unfortunately for traditional publishers, an increasing number of self-publishers are realizing that the quality problem also applies to their ebooks and they are improving their quality faster than are the traditional publishers.</p>
<p>It will be interesting to see how things stand 5 years from now. I wonder how many traditional publishers of today will still be profitable then.</p>
<p>Via <a href="http://americaneditor.wordpress.com/2011/07/27/competing-with-free-ebooks-vs-ebooks/">An American Editor</a></p>
<p>(Photo: <a href="http://www.flickr.com/photos/takapprs_flickr/5459500411/">TAKA@P.P.R.S</a>)</p>
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		<title>&#8220;Why I&#8217;m not buying a tablet&#8221; by Rich Adin</title>
		<link>http://www.teleread.com/rich-adin/why-im-not-buying-a-tablet-by-rich-adin/</link>
		<comments>http://www.teleread.com/rich-adin/why-im-not-buying-a-tablet-by-rich-adin/#comments</comments>
		<pubDate>Mon, 25 Jul 2011 15:41:11 +0000</pubDate>
		<dc:creator>Chris Walters</dc:creator>
				<category><![CDATA[Rich Adin]]></category>
		<category><![CDATA[Apple]]></category>
		<category><![CDATA[compatibility]]></category>
		<category><![CDATA[Galaxy Tab]]></category>
		<category><![CDATA[iPad]]></category>
		<category><![CDATA[platforms]]></category>
		<category><![CDATA[Samsung]]></category>
		<category><![CDATA[tablets]]></category>
		<category><![CDATA[walled gardens]]></category>
		<category><![CDATA[work]]></category>

		<guid isPermaLink="false">http://www.teleread.com/?p=58280</guid>
		<description><![CDATA[Rich Adin at An American Editor says he won&#8217;t buy a tablet in the near future, partly because of the walled garden approach enforced by Apple, and partly for utilitarian reasons: My “no” came about for various reasons, not least of which is that I really dislike Steve Jobs telling me what compromises I have [...]]]></description>
			<content:encoded><![CDATA[<p><img src="http://www.teleread.com/wp-content/uploads/2011/07/072511-006-galaxytab.jpg" alt="" title="072511-006-galaxytab" width="180" height="121" class="alignleft size-full wp-image-58282" style="margin: 5px 10px 0px 0px; padding: 0; display: inline; float: left;" />Rich Adin at An American Editor says he won&#8217;t buy a tablet in the near future, partly because of the walled garden approach enforced by Apple, and partly for utilitarian reasons:</p>
<blockquote><p>My “no” came about for various reasons, not least of which is that I really dislike Steve Jobs telling me what compromises I have to make. For me, the lure of the PC/Microsoft world has always been that, with the exception of the operating system, I have choices — and lots of them.</p>
<p>[...] </p>
<p>I do know someone who bought a tablet and loves it. But when I asked him how it stacks up to his older laptop, it is like I burst his bubble of enthusiasm with a pinprick. What he keeps pointing to are the “cool” factor, the weight difference, and how much he loves the touchscreen. Not a word about how the tablet actually helps him accomplish anything.</p></blockquote>
<p>Personally, I&#8217;ve found the iPad to actually be better than any laptop or tower when it comes to certain types of drawing and photo manipulation, and it makes a wonderfully portable writing device when I&#8217;m not at home. But even those two benefits come with issues: I can&#8217;t always produce artwork at a print-quality resolution, and if I don&#8217;t have a Bluetooth keyboard on hand then the writing experience is dismal.</p>
<p>Read Adin&#8217;s full argument at <a href="http://americaneditor.wordpress.com/2011/07/25/to-tablet-or-not-to-tablet-the-conundrum/">An American Editor</a>.</p>
<p>(Photo: <a href="http://www.flickr.com/photos/liewcf/5229159351/">liewcf</a>)</p>
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		<title>On Words &amp; eBooks: Will We Never Learn?</title>
		<link>http://www.teleread.com/ebooks/on-words-ebooks-will-we-never-learn/</link>
		<comments>http://www.teleread.com/ebooks/on-words-ebooks-will-we-never-learn/#comments</comments>
		<pubDate>Tue, 12 Jul 2011 14:14:32 +0000</pubDate>
		<dc:creator>Rich Adin</dc:creator>
				<category><![CDATA[ebook]]></category>
		<category><![CDATA[editing]]></category>
		<category><![CDATA[publishing]]></category>
		<category><![CDATA[Rich Adin]]></category>
		<category><![CDATA[copyediting]]></category>
		<category><![CDATA[editors]]></category>
		<category><![CDATA[gatekeepers]]></category>
		<category><![CDATA[indie]]></category>
		<category><![CDATA[professionalism]]></category>
		<category><![CDATA[proofreading]]></category>
		<category><![CDATA[quality control]]></category>
		<category><![CDATA[self-published]]></category>

		<guid isPermaLink="false">http://www.teleread.com/?p=57772</guid>
		<description><![CDATA[I no sooner published On Words &#038; eBooks: What Does It Take?, my last article lamenting authors ignoring the need for professional editing before offering their ebooks for sale to the reading public, when, lo and behold, along comes yet another glaring example of poor editing: Walker’s Revenge by Brad Chambers. Unlike some other ebooks, [...]]]></description>
			<content:encoded><![CDATA[<p><img src="http://www.teleread.com/wp-content/uploads/2011/07/071211-001-proofreadpage.jpg" alt="" title="071211-001-proofreadpage" width="240" height="158" class="alignleft size-full wp-image-57774" style="margin: 5px 10px 0px 0px; padding: 0; display: inline; float: left;" />I no sooner published <a href="http://americaneditor.wordpress.com/2011/04/11/on-words-and-ebooks-what-does-it-take/">On Words &#038; eBooks: What Does It Take?</a>, my last article lamenting authors ignoring the need for professional editing before offering their ebooks for sale to the reading public, when, lo and behold, along comes yet another glaring example of poor editing: <a href="http://www.smashwords.com/books/view/49975"><em>Walker’s Revenge</em></a> by Brad Chambers.</p>
<p>Unlike some other ebooks, Chambers at least got the title right. Unfortunately, that is all he got right. Consider his description of the book — the text that is supposed to induce a reader to plunk down his or her $2.99, which will cause, if enough people plunk, <em>Walker’s Revenge</em> to rise on the indie bestseller list:</p>
<blockquote><p>Dean Walker finds things for people. It doesn’t matter what it is he can find it. He doesn’t like being hired with a knife to his throat but the money makes it worth while. Not to mention finding out who the beautiful woman holding the knife is. Searching for a necklace from a two year old robbery sounds like a normal job, but finding the girl wearing it isn’t</p></blockquote>
<p>Chambers doesn’t appear to understand either the purpose of punctuation or why choosing the correct word is so important. Consider the very first paragraph of the ebook, a paragraph that is in desperate need of professional editing:</p>
<blockquote><p>Water splashed away from Dean’s boots as he walked down the dark alley. He was filled with frustration and didn’t care that he was getting his pants wet or that the bottom few inches of his long coat were soaked. All he could think about was Eve and the way she had thrown him out. She had screamed, “I never want to see you again!” so loudly he was sure the whole building must have heard and he hated that. He was a private person and didn’t want the world knowing his problems. He reached the end of the alley and turned up the wet street. Raising his head a little so he could see more than three feet in front of him, he dumped water off his hat and it went down his back. <em>Great that makes me feel better</em>, he thought. All he had done was be an hour late for their date. So what if he had spent the time with a woman. It was business and he had to see her or lose a lot of money. He had found what she was looking for and he needed to collect the money. That was how he made a living. Finding things for people. And she was mad at him for making a living. It wasn’t his fault the woman had shown her appreciation with a kiss. He smiled. It had been a good kiss too. If he had just remembered to wipe the lipstick off, he would be on his way out to dinner with Eve now.</p></blockquote>
<p>I’m sold — on <strong>not</strong> buying this book! I’m also sold on the certainty that this book needs <em>professional editing</em>.</p>
<p>I know it seems as if I’m crying (I am), but I find it frustrating that (1) authors whose primary job is to communicate don’t know how to communicate, and (2) the people to whom the communication is directed don’t recognize when the message is a misfire. It also frustrates me that (3) neither side of the equation grasps the notion that miscommunication leads to misunderstanding, making both author and reader losers, and that (4) although everyone thinks they can be a competent editor, not everyone can.</p>
<p>An author’s stock in trade is words. If an author cannot use words to create a picture for the reader, to communicate a philosophy, to explain a difficult subject, to engage the reader in discourse, then the author has failed. Similarly, an editor’s stock in trade is a grasp of grammar and all that grammar entails — syntax, punctuation, spelling, word choice, etc.</p>
<p>A basic requirement is that the author (and the editor) must him- or herself be literate. The idea that word processing programs give everyone a license to become a published author or a professional editor is false. To compound that erroneous notion with the belief that the spell-checker in a word-processing program is the author and editor’s vehicle to literacy – the vehicle that will ensure proper spelling and word use – is to live in a fool’s world.</p>
<p>I’ve said it before and I’ll say it again: Most authors — and I daresay that means 99% of authors — need the help of a <em>professional</em> editor before launching themselves on the public. I’ve also said many times that one needs to be more than well-read to be a professional editor. At least among discerning readers, which I would venture are the readers who spend the most money on books, the surest way to be dismissed as an author and cut short one’s career is to ignore the need for <em>professional</em> editing.</p>
<p>Authors need to absorb the relationship lesson of <a href="http://americaneditor.wordpress.com/2011/03/14/symbiosis-the-authorial-and-editorial-process/">Symbiosis: The Authorial and Editorial Process</a>. The editor doesn’t displace the author; the editor complements the author. To complement the author positively, the editor needs to be well-grounded in the fundamentals of language, a grounding that is one of the key differences between an amateur and a professional editor.</p>
<p>Sadly, distributors like Smashwords simply are unwilling and/or unable to undertake any gatekeeping role. This isn’t part of their business model. Perhaps it should be. The Agency 6 opposed the $9.99 pricing threshold that Amazon was promoting, arguing that such a price would devalue their books. What do they think happens when they put out sloppily produced and edited ebooks at high prices and when they do nothing to help indie authors at least put out literate tomes?</p>
<p>If the Agency 6 are really interested in preventing ebooks from devaluing books, then perhaps they need to undertake an education program — aimed as much at themselves as at the indie author — that explains and convinces indie authors (and themselves) that the failure to have ebooks professionally edited and proofread, combined with flooding the Internet with the resulting drivel, hurts everyone in the reading chain — the traditional publisher, the author, and the reader.</p>
<p>In addition, the Agency 6 should promote true literacy in the schools, beginning with the teachers. It is insufficient to push children to read more; children need to be taught spelling, grammar, syntax — all the parts of communication — which means their teachers need to be educated first. Teachers cannot pass on to students what teachers themselves cannot grasp, and the evidence keeps mounting that today’s teachers have an insufficient grasp of literacy fundamentals. The more I see published books like LaVall McIvor’s <a href="http://www.smashwords.com/books/view/51202"><em>So Your Afraid of Dieing</em></a>, Andrew Cook’s <a href="http://www.smashwords.com/books/view/51188"><em>A Crown of Thorns</em></a>, and Brad Chambers’s <a href="https://www.smashwords.com/books/view/49975"><em>Walker’s Revenge</em></a>, the more convinced I am that literacy is dying in our schools. It also makes me wonder who will be the editors of tomorrow.</p>
<p>The decline of literacy in its multiple facets will continue as long as we sanction the idea that there are no minimal standards for authors to meet to be published — even self-published – and for editors to meet to be considered professional. As the availability of drivel increases, so will acceptance of drivel as the norm, until one day we realize that authors and readers are not only miscommunicating, but are not communicating at all!</p>
<p>Via <a href="http://americaneditor.wordpress.com/2011/07/11/on-words-books-will-we-never-learn/">An American Editor</a></p>
<p>(Photo: <a href="http://www.flickr.com/photos/withassociates/5407324839/">withassociates</a>)</p>
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		<title>Call for Barnes &amp; Noble!  Call for Barnes &amp; Noble!</title>
		<link>http://www.teleread.com/paul-biba/call-for-barnes/</link>
		<comments>http://www.teleread.com/paul-biba/call-for-barnes/#comments</comments>
		<pubDate>Mon, 03 Jan 2011 15:05:29 +0000</pubDate>
		<dc:creator>Rich Adin</dc:creator>
				<category><![CDATA[Paul Biba]]></category>
		<category><![CDATA[publishing]]></category>
		<category><![CDATA[Rich Adin]]></category>
		<category><![CDATA[B&N]]></category>
		<category><![CDATA[Barnes & Noble]]></category>
		<category><![CDATA[Borders]]></category>
		<category><![CDATA[Borders Group]]></category>
		<category><![CDATA[chapters]]></category>
		<category><![CDATA[E-book]]></category>
		<category><![CDATA[ebook]]></category>
		<category><![CDATA[Kobo]]></category>

		<guid isPermaLink="false">http://www.teleread.com/?p=52142</guid>
		<description><![CDATA[I suspect most readers are too young to remember the heady days of tobacco company commercials, especially radio commercials, or even the cigarette brand Philip Morris. It’s print (1940s) and early TV commercials featured a hotel bellhop carrying a tray with a pack of Philip Morris cigarettes on it and bellowing “Call for Philip Morris!” The [...]]]></description>
			<content:encoded><![CDATA[<p><img style="padding-right: 4px; margin: 5px 5px 0px 0px;" src="http://www.teleread.com/wp-content/uploads/2011/01/images3.jpg" border="0" alt="images.jpg" width="150" height="108" align="left" /></p>
<p>I suspect most readers are too young to remember the heady days of  tobacco company commercials, especially radio commercials, or even the  cigarette brand <em>Philip Morris</em>. It’s print (1940s) and early TV commercials featured a hotel bellhop carrying a tray with a pack of <em>Philip Morris </em>cigarettes on it and bellowing “Call for Philip Morris!” The radio version (also 1940s), popularly heard on programs like <em>The Jack Benny Show</em>, really was well done.</p>
<p>The commercial came to mind as I digested the recent news about  Borders Group’s continuing quarterly losses. It was only a week or two  ago that Borders wanted to buy Barnes &amp; Noble. But now — if Leonard  Riggio is doing any real thinking about the future — might be the  opportune time for B&amp;N to buy Borders.</p>
<p>OK, I hear the naysayers screaming that the last thing that B&amp;N  needs is Borders’ bricks-and-mortar stores. True, but that is narrow  thinking. By buying Borders, which should be available for almost  nothing, B&amp;N can accomplish some important things, such as the  following:</p>
<ul>
<li>First, it can immediately close all the b&amp;m stores that  currently compete with its own brand. This would increase traffic to its  own brand for those of us who like to shop at real bookstores rather  than virtual bookstores. And it could convert Borders members to B&amp;N  members; there is a lot to be said for loyalty programs.</li>
<li>Second, it can replace Borders as a partner in Kobo. This strikes me  as a good move for B&amp;N because it would rapidly expand B&amp;N’s  ebook reach.</li>
<li>Third, B&amp;N could become the partner with ebookstores like the  Sony ebookstore, which is currently partnered with Borders. Where else  could Sony turn? Perhaps to Kobo but if B&amp;N was a significant  partner in Kobo, it would still benefit. If you start adding Sony’s and  other “independent” ebookstores that are really run by Borders, B&amp;N  could suddenly see a significant rise in its share of the ebook  marketplace.</li>
<li>Fourth, by replacing Borders as a partner with these other  “independent’ ebookstores, B&amp;N would be in a position to incentivize  these independents to upgrade to the B&amp;N DRM version of ePub, which  would expand its marketplace. (Yes, I know it is relatively easy to  strip the B&amp;N DRM, but most people don’t/won’t/can’t do it.)</li>
<li>Fifth, it would give B&amp;N a further leg up against both the  Amazon and Google juggernauts, something it is going to desperately need  it the not-too-distant future.</li>
<li>Sixth, if B&amp;N were smart, it could cut a deal with Sony to offer  the Sony readers as premium readers — for those people who are willing  to pay more for higher quality — and have Sony include perks, perhaps  such as wireless access to the Sony, Kobo, and B&amp;N ebookstores, that  are not currently available on other devices. This would be a boost to  both B&amp;N and to Sony.</li>
</ul>
<p>Unfortunately, no deal involving Borders is a problem-free deal.  There are the debt problems and leases, but the easy way out would be to  run Borders through bankruptcy. Inventory debt could be reduced by  returning all of Borders’ inventory.</p>
<p>The real issue, I think, is who will be faster on its feet — Google  or B&amp;N. An unknown possible player would be Kobo or some of its  partners like Chapters, but I don’t see any advantage to them in taking  over Borders.</p>
<p>I suppose that someone could pump more capital into Borders but its  management team certainly inspires no confidence. Consequently, I think  that is a long shot. B&amp;N should strike while Borders is crippled.  The question is: Will B&amp;N hear the call?</p>
<p><em>Via Rich Adin&#8217;s <a href="http://americaneditor.wordpress.com/2011/01/03/call-for-barnes-noble-call-fo-barnes-noble/">An American Editor</a> blog</em></p>
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		<title>Question of the year: does Amazon have too much power?</title>
		<link>http://www.teleread.com/paul-biba/question-of-the-year-does-amazon-have-too-much-power/</link>
		<comments>http://www.teleread.com/paul-biba/question-of-the-year-does-amazon-have-too-much-power/#comments</comments>
		<pubDate>Wed, 29 Dec 2010 15:34:19 +0000</pubDate>
		<dc:creator>Rich Adin</dc:creator>
				<category><![CDATA[Paul Biba]]></category>
		<category><![CDATA[publishing]]></category>
		<category><![CDATA[Rich Adin]]></category>
		<category><![CDATA[Amazon]]></category>
		<category><![CDATA[publishers]]></category>

		<guid isPermaLink="false">http://www.teleread.com/?p=52020</guid>
		<description><![CDATA[Amazon is probably the largest bookseller, dollar-wise, in America and the world. Certainly, it is the largest ebook seller in America. And Amazon has spread its tentacles so that it is not only a bookseller, but it competes with publishers as a publisher. Amazon has positioned itself so that, with the exception of the big [...]]]></description>
			<content:encoded><![CDATA[<p><img style="padding-right: 4px; margin: 5px 5px 0px 0px;" src="http://www.teleread.com/wp-content/uploads/2010/12/images38.jpeg" border="0" alt="images.jpeg" width="150" height="112" align="left" />Amazon is probably the largest bookseller, dollar-wise, in America and the world. Certainly, it is the largest ebook seller in America. And Amazon has spread its tentacles so that it is not only a bookseller, but it competes with publishers as a publisher.</p>
<p>Amazon has positioned itself so that, with the exception of the big publishing houses like Hachette, Simon &amp; Schuster, and Random House, authors and publishers believe their books must be available for sale on Amazon or they will never make it. I have yet to hear of anyone cry, for example, that the failure of Barnes &amp; Noble or Sony ebookstores to carry their ebook is a crisis. But we do hear and feel that panic when it comes to Amazon.</p>
<p>The result of this concentration of power is that Amazon is given the opportunity to censor. I grant that Amazon is free to decide what products it wants to sell or not sell; after all, it is not a governmental agency that must be neutral in the marketplace. But saying that begs the question because by agreeing with that proposition (i.e., Amazon is free to sell or not sell a particular book or genre of books), we are also saying that Amazon is free to dictate what an author writes, a publisher publishes, and a reader reads — at least if you are an author or publisher who believes that not being sold by Amazon is tantamount to writing death or a consumer who believes that the only place to buy a book is from Amazon.</p>
<p>Amazon’s Kindle has changed the worlds of reading, writing, and publishing. Although the change has been largely for the good — more books are being sold (and hopefully read) — there is also a dark side to the Kindle world. The dark side begins with a proprietary format that is designed to lock the average consumer into buying books only at Amazon. (Yes, I know that one can strip Amazon’s DRM and then convert the book to another format using readily available free tools; but most consumers do not do this and do not want to be bothered having to do it, thus the success of the Kindle. The Kindle is the market leader not because it is the best ereader but because of the ease-of-use with the Amazon ebookstore.)</p>
<p>The dark side spreads to the way the device is designed; that is, it is designed to encourage users to be connected to Amazon’s servers and to automatically download updates. The problems with being connected and updates are that they allow Amazon to track the consumer’s buying habits and give Amazon access to the Kindle’s content, enabling removal or disabling at Amazon’s whim. Although a lot of Amazon fans say that Amazon will do no evil, that is really more of a wish and a prayer than a fact. Amazon has always put Amazon’s interests ahead of everyone else.</p>
<p>A more important dark side, however, is that Amazon uses such vague terminology that what was acceptable for publication and sale at Amazon today, may not be tomorrow — and there is little (actually nothing) that the consumer, the author, or the publisher can do about it. The only publishers with power in this battle are the big 6 publishing houses which between them publish probably 75% of all best-selling, money-making, books and whose refusal to supply Amazon with books could seriously affect Amazon’s bottom line (which is why 5 of the big 6 were able to force Amazon to accept the agency model).</p>
<p>In recent weeks more than one author has noticed the disappearance from Amazon of their books. The given reason was that the books violated Amazon’s terms of service but no explanation of what the violation actually was was forthcoming. Authors were left in the dark and consumers who had purchased the titles suddenly no longer had access to them (and apparently were not given refunds by Amazon).</p>
<p>For these shenanigans, I do not blame Amazon: instead, I blame the authors and smaller publishers who will do anything to be listed on Amazon and who then turn a blind eye when a fellow author/publisher’s books are dropped for some vague reason. The survivors hope that their turn will not come.</p>
<p>I also blame the consumers who are too lazy to do 2-click buying and will only shop at Amazon; consumers who are unwilling to spend a nickel more on a book at another store because Amazon is the lowest priced. Some day, in the not too distant future, that consumer attitude will haunt the consumers because as competition to Amazon disappears, the need/desire for Amazon to increase profits will raise its head and those low prices that everyone wants to grab today will no longer be available.</p>
<p>Once Amazon sees a decline in the growth of Kindle sales, that is, the point at which it realizes it has reached 99% saturation of its ebook market, I expect to see Amazon begin raising prices on ebooks. With millions of locked in customers, a simple 10-cent increase would generate millions more in profit, which Amazon shareholders will be expecting and demanding.</p>
<p>The Amazon success story in ebooks is much like the biography of a lemming.</p>
<p><em>Via Rich Adin&#8217;s <a href="http://americaneditor.wordpress.com/2010/12/29/question-of-the-year-does-amazon-have-too-much-power/">An American Editor</a> blog</em></p>
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		<title>The Google Wars: taking the first step</title>
		<link>http://www.teleread.com/paul-biba/the-google-wars-taking-the-first-step/</link>
		<comments>http://www.teleread.com/paul-biba/the-google-wars-taking-the-first-step/#comments</comments>
		<pubDate>Wed, 08 Dec 2010 13:20:14 +0000</pubDate>
		<dc:creator>Rich Adin</dc:creator>
				<category><![CDATA[Paul Biba]]></category>
		<category><![CDATA[publishing]]></category>
		<category><![CDATA[Rich Adin]]></category>
		<category><![CDATA[ebook]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[publishers]]></category>

		<guid isPermaLink="false">http://www.teleread.com/?p=51289</guid>
		<description><![CDATA[The first salvo in the Google Wars occurred with Google’s opening of its long-awaited, but greatly disappointing Google Books. In yesterday’s post, Will You be a Googler?, I suggested how things might be, a Christmas of the Future so to speak. But if Google plans to be a real presence in the digital book world [...]]]></description>
			<content:encoded><![CDATA[<p><img style="padding-right: 4px; margin: 5px 5px 0px 0px;" src="http://www.teleread.com/wp-content/uploads/2010/12/images10.jpeg" border="0" alt="images.jpeg" width="150" height="91" align="left" />The first salvo in the Google Wars occurred with Google’s opening of its long-awaited, but greatly disappointing Google Books. In yesterday’s post, Will You be a Googler?, I suggested how things might be, a Christmas of the Future so to speak. But if Google plans to be a real presence in the digital book world with something more than poorly scanned public domain books, it needs to put on its battle gear and get moving toward the front lines now. What follows is one suggestion for first battle orders.</p>
<p>What is it that Google has that no other competitor to Amazon (i.e., no other pbook or ebook competitor) has? Well, there are several things, but most important are the name Google, which is both a noun and a verb and thus ubiquitous in the online world, and the financial resources to do battle on equal terms. The former we need do nothing about; the latter we need to spend.</p>
<p>Let’s move beyond the basics that Google needs to address — the poorly designed Google Books website. That is easily cured; Google can hire any computer-literate high schooler and get a better design. What is not so easily cured is Google’s lack of reputation as the place to go for books. And that is the area of greatest need.</p>
<p>In one online discussion, someone asked whether the Kindle has become the kleenex of ereading devices; kleenex in the sense of a generic name for all devices. I know that when people see me reading on my Sony, the first question asked is, “Is that a Kindle?” How valuable to Amazon is that association of Amazon-Kindle-ebooks?</p>
<p>So step one for Google is to adopt a hardware device as a Google device and for that I nominate the Sony PRS-950. A partnership between Google and Sony is the way to go because the Sony gives more reading real estate and superior ergonomics and build quality when compared to the Kindle. But simply adopting the 950 is not enough.</p>
<p>As part of the adoption process several things need to happen, the most important being these:</p>
<p>Sony needs to rewrite the firmware so as to open up the Internet capabilities of the 950 to more than just the Sony ebookstore<br />
Google needs to create a modified version of its Chrome browser to work on the 950<br />
Google needs to underwrite part of the cost of the Sony 950 so that it can be sold competitively priced to the Kindle<br />
Google needs to arrange for the Sony 950 to be usable anywhere in the world<br />
Given a choice between a Sony 950 and a Kindle 3G, with easy-to-use ebookstores with similar content available, I think people would choose the Google-Sony 950 more frequently than the Kindle.</p>
<p>Yet that is only the start. Google needs to attack Amazon where it is most vulnerable, which is in book selection. Right now it is clear that the difference between the Amazon and Google (and Barnes &amp; Noble and Kobo) ebookstores is the difference between Tweedledee and Tweedledum. Yes, there may be scattered titles that one has and the others do not, but for the most part, each has an identical inventory available. (Pricing is a different matter and not one that needs to be addressed at this point.)</p>
<p>But Google can give Amazon a run for its money in exclusives — and it should. Remember when Amazon announced that certain forthcoming books from popular authors would be available exclusively at Amazon for 6 months to 1 year? We haven’t heard a lot about that recently but it is time to stoke the exclusivity war with Google plunging in. And Google offers something that Amazon doesn’t and can’t — search engine ranking. Entry in Google Books can be made to appear in the number 1 position on a search results page.</p>
<p>If I were Google, I would approach the top 25 authors in multiple categories — romance, fantasy, science fiction, historical novels, etc. — and offer an exclusive Google Books deal (I can think of lots of terms that would be appealing to authors to induce them to sign on, but we can save that discussion for another day).</p>
<p>I would also offer an inducement to readers to buy the Google-Sony 950. Buy one and pick 10 ebooks from our vast catalog of ebooks. If the agency folk scream about it, reverse the order: Buy 10 ebooks and get the reader with our compliments.</p>
<p>One more thing I would do in the this initial battle, and that is create exclusive ebook packages. The packages could be special omnibus editions of a single author’s work or it could be a themed collection that combines a major author’s work with similar type works from indie authors. I actually prefer the latter because it would expose readers to more authors. But imagine being able to buy a Dean Koontz backlist title along with 6 similar-genre titles written buy indie authors for the price of the Dean Koontz title. Granted this would require a lot of cooperation among authors but such a scenario could be a win-win for the indie authors, Dean Koontz, and Google, as well as for consumers.</p>
<p>Special omnibus editions would fit within the Agency 5′s hopes to sustain a viable competitor to Amazon. There is no reason, for example, why the first 3 novels written by Tom Clancy, for example, couldn’t be packaged into a single, special, Google Omnibus where readers could buy 3 for the price of 1 or 2. It is in the interests of publishers to help create a real competitor to Amazon, especially now that they should be recognizing that Apple isn’t the answer and is unlikely to ever be the solution as opposed to a future problem.</p>
<p>At least this would be a start down the competitive pathway. Will Google do anything more than what it has done (i.e., announce and open Google Books) remains to be seen, but this is the one hope right now of creating competition in the book world.</p>
<p><em>Via Rich Adin&#8217;s <a href="http://americaneditor.wordpress.com/2010/12/08/the-google-wars-taking-the-first-step/">An American Editor</a> blog</em></p>
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		<title>Will you be a Googler?</title>
		<link>http://www.teleread.com/paul-biba/will-you-be-a-googler/</link>
		<comments>http://www.teleread.com/paul-biba/will-you-be-a-googler/#comments</comments>
		<pubDate>Tue, 07 Dec 2010 14:56:48 +0000</pubDate>
		<dc:creator>Rich Adin</dc:creator>
				<category><![CDATA[Google]]></category>
		<category><![CDATA[Paul Biba]]></category>
		<category><![CDATA[Rich Adin]]></category>
		<category><![CDATA[ebook]]></category>
		<category><![CDATA[ebookstore]]></category>

		<guid isPermaLink="false">http://www.teleread.com/?p=51273</guid>
		<description><![CDATA[Yesterday, Google Books opened for U.S. residents. This is the long-awaited bookstore, although after a browse of it, I’m not sure why. The question that remains to be seen is whether this bookstore will be very competitive and whether it will challenge Amazon. Also in yesterday’s news was the rumor/announcement that Borders, in conjunction with [...]]]></description>
			<content:encoded><![CDATA[<p><img style="padding-right: 4px; margin: 5px 5px 0px 0px;" src="http://www.teleread.com/wp-content/uploads/2010/12/images9.jpeg" border="0" alt="images.jpeg" width="150" height="109" align="left" />Yesterday, Google Books opened for U.S. residents. This is the long-awaited bookstore, although after a browse of it, I’m not sure why. The question that remains to be seen is whether this bookstore will be very competitive and whether it will challenge Amazon.</p>
<p>Also in yesterday’s news was the rumor/announcement that Borders, in conjunction with the private equity group that currently is keeping Borders afloat, plan to make a bid for Barnes &amp; Noble. This will be interesting.</p>
<p>But the two bits of news really belong together.</p>
<p>Google Books has one thing going for it: it will be a way for independent bookstores to provide an ebook service to their customers. Powell’s in Portland, OR, has already indicated it will be partnering with Google Books. But a look at the Google bookstore doesn’t leave me chomping at the bit to buy books from it, whether print or ebooks.</p>
<p>Try finding customer service. I had difficulty finding it and, more importantly, had difficulty determining whether Google Books is a cloud-only service or a combined cloud-download service. The former I would never buy from (unless I absolutely had no choice) whereas the latter at least gives you the option of maintaining a copy of your purchase on your desktop. But what happens if I purchase a book only to discover after purchasing it that it is not downloadable, something that appears very easy to do at Google Books? Trying to get your money back and have the book removed from your cloud-based library looks to be a herculean task, in contrast to the ease of access to customer service at Amazon, B&amp;N, Kobo, and Sony, to name a few competitors.</p>
<p>There are lots of problems with Google Books. One would think that a company as resource-rich as Google would hire better specialty designers, but I guess even money doesn’t cure the hit-or-miss school of design.</p>
<p>Yet, I suspect that in the not too distant future most of us will become Googlers, that is, buyers of books via Google Books, unless we become Amazoners. I think that the foretold shakeout of the ebook retail industry has just begun. Here’s why and what I would do –</p>
<p>I’d like to be sitting on the cash — note it is cash — that Google is because I would now take the steps necessary to thwart Amazon and Apple’s ebook business. First thing I’d do is buy B&amp;N. Google can do it for cash; Borders can’t compete, Jobs doesn’t believe in reading and so won’t compete, and Amazon could never buy B&amp;N and get past antitrust concerns. And no matter what Leonard Riggio thinks, a serious bid for B&amp;N by Google would be insurmountable by Riggio. It isn’t exactly like he has been such a great leader in recent years that private equity would simply line up and beg him to lead a takeover.</p>
<p>Second, I would put Borders out of its misery. Buy it and merge it into Google Books. The only real value to Borders is its customer list.</p>
<p>Third, I would approach Sony and offer a deal for its ebookstore. I doubt Sony could resist any reasonable offer, especially if Google made a deal to scrap the nook device and help Sony make its devices more price competitive. The reality is that the Sony devices are probably the best dedicated reader devices available except that they cost so much more than the Kindle, nook, and Kobo (and other third-party devices), they can’t get the kind of traction in market share they deserve. Combine Google financial power with Sony technology and suddenly you would see a truly competitive ebook market.</p>
<p>Finally, comes Kobo. The Kobo device isn’t something I would write home about; it’s OK but not a class leader. But the Kobo ebookstore is a different story. If the ebook race were to be decided simply on the quality of the ebookstore and customer service, the race would be between Amazon and Kobo, none of the other major players would even be a blip on the horizon. Kobo is aggressive and provides customer service at the vaunted Amazon level. So what I would do is see if I couldn’t partner with Kobo, perhaps pay a fee to bury the brand and merge it into the Google Books brand but have the Kobo personnel essentially run Google Books.</p>
<p>Ultimately, I think the only ebook bookstore survivors of the major brands will be Amazon, Google, and Kobo. Sony’s ebookstore isn’t bad, but Sony hasn’t got a clue how to promote either its reading devices or its ebookstore. B&amp;N and Borders are mismanaged; B&amp;N does do some great promoting but drops the ball after the promoting. Borders doesn’t seem to do anything right. Apple is really a nonentity as regards ebooks. It’s hard to become a real competitor when the only person who matters doesn’t believe in reading.</p>
<p>Google Books is the unknown in the lion’s den. Google certainly has the fiscal resources to take on Amazon, which is the key player today, but whether it has the vision and the stamina to do so remains to be seen. If we begin to see improvements in the Google bookstore, especially in customer service options, and see Google make moves to create a true competitor to Amazon, then many of us may well become Googlers. Until then, I think Google Books will be last in the race.</p>
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		<title>Factors to consider when deciding what ereader device to buy</title>
		<link>http://www.teleread.com/paul-biba/factors-to-consider-when-deciding-what-ereader-device-to-buy/</link>
		<comments>http://www.teleread.com/paul-biba/factors-to-consider-when-deciding-what-ereader-device-to-buy/#comments</comments>
		<pubDate>Mon, 29 Nov 2010 13:33:08 +0000</pubDate>
		<dc:creator>Rich Adin</dc:creator>
				<category><![CDATA[ereaders]]></category>
		<category><![CDATA[Paul Biba]]></category>
		<category><![CDATA[Rich Adin]]></category>
		<category><![CDATA[Amazon]]></category>
		<category><![CDATA[Barnes & Noble]]></category>
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		<guid isPermaLink="false">http://www.teleread.com/?p=51047</guid>
		<description><![CDATA[I’ve been pretty lax recently about writing articles for this blog. I’ve been busy trying to wrap up end-of-the-year work and deal with the holidays. The next week or two will be devoted to getting my holiday thank-you gifts mailed to clients. However, I have been reading messages and blog posts telling people interested in [...]]]></description>
			<content:encoded><![CDATA[<p><img style="padding-right: 4px; margin: 5px 5px 0px 0px;" src="http://www.teleread.com/wp-content/uploads/2010/11/images36.jpeg" border="0" alt="images.jpeg" width="150" height="196" align="left" />I’ve been pretty lax recently about writing articles for this blog. I’ve been busy trying to wrap up end-of-the-year work and deal with the holidays. The next week or two will be devoted to getting my holiday thank-you gifts mailed to clients.</p>
<p>However, I have been reading messages and blog posts telling people interested in buying their first ereader device which device to buy. I find most of the advice both wrong and unhelpful, so I thought I would give it a try.</p>
<p>First, let’s separate dedicated from multipurpose devices. If you won’t be satisfied with a dedicated device, then don’t consider a Kindle, Sony, Kobo, or nook or any eInk device. Look at an LCD-screened device such as the iPad and Samsung Galaxy or a laptop computer with an application. Essentially these are regular computers with ebook applications.</p>
<p>Among the dedicated devices — and there are a lot of them — for United States and Canada buyers, four stand out for consideration: nook, Sony, Kindle, and Kobo. Choosing among these four is a safe way to go; the companies are likely to be around for years to come. The real question is how to choose among the four. Each has its pluses and minuses, and contrary to what some bloggers, commentators, geeks, tech reviewers, and posters (hereinafter collectively referred to as bloggers) think, Kindle is not the outstanding or obvious choice. Rather, it all depends on how you will use the device and what is most important to you.</p>
<p>Consequently, the place to begin is by deciding what features are most important to you. Is it price? If price of the device is most important, then none of the Sonys are apt to meet your need because each of the Sonys is more expensive than the nook, Kobo, and Kindle.</p>
<p>Is it wireless connectivity? If yes, then my question is why? Yes, it is nice to be able to download to the device directly from the ebookstore rather than having to download first to your computer and then copy the book from your computer to the device via USB. But how often do you think you will really use this function? I generally buy books once or twice a month, so the wireless on my Sony 950 gets used at most twice a month, which isn’t very often. And even with the wireless, I prefer to first download to my PC because that way I have a copy of the book on my PC as a backup copy; if I download it directly, then the only copy is what exists in the cloud, which means I have to hope that it will always be available for downloading to my device. I haven’t forgotten when Amazon deleted all copies of one edition of 1984 because the copy violated copyright even though customers had paid for it.</p>
<p>Would you prefer touchscreen navigation or arrow navigation? Each of the devices has a dictionary. But how they access the dictionary is different. The Sonys use touchscreen technology, consequently I double-tap on a word and the dictionary definition pops up. On the Kindle, I have to use direction arrows to move to the word I want to lookup, select the word, and then select the dictionary function. For me, the tradeoff between wireless and touchscreen is worthwhile because I access the dictionary regularly, but buy books occasionally.</p>
<p>Some bloggers emphasize that Amazon, on average, has the lowest ebook prices. This is certainly true, but meaningless – just as it is meaningless that B&amp;N’s ebookstore has more than 1 million books (many of which are the free public domain books available from Google) — unless the books you want to read are available at a price you are willing to pay. What does it matter to me if Amazon sells vampire romance novels for $50 less than any other store if I would never buy such a book? If ebook price is the key, then the best thing to do is to check out the pricing at Amazon, B&amp;N, Kobo, and Sony of the last 10 books you read and the next 10 you would like to read. (An easy way to do this is to use <a href="http://www.inkmesh.com/">Inkmesh</a>, an ebook comparison tool.) In my case, buying the books at Sony would have cost me $3.50 more in total than had I bought them at Amazon, not a significant difference to me. Also, price is not the only factor to consider: regardless of the number of books available at each store, not all books are available at all stores, so you need to make sure that the books that are of interest to you are available.</p>
<p>Screen clarity is another issue. As of this writing, the Kindle and the Sonys have the best screen clarity. Both use the newest version of eInk screen, commonly referred to as the Pearl screen. Eventually nook and Kobo will also adopt this screen. Some bloggers wonder about fingerprints on the Sonys because they are touchscreen and they complain about the visibile fingerprints on the LCD touchscreen of the iPad. My personal experience is that this is not a problem. After a month of constant use (averaging 4 hours every day), I still didn’t observe smudges on my screen except in one corner where I was constantly double-tapping to add a bookmark.</p>
<p>Another issue is device build quality. If this is paramount, then I think there is no choice but to select a Sony. The Sonys are well-built solid devices that do not feel like cheap plastic. This is one of the things I dislike about the nook and the Kindle — both feel cheaply constructed. Note that I said “feel” — I opted to buy a Sony and so have no long-term experience with any of the other devices as regards build quality. The only thing I can say with absolute certainty is that my 3-year-old Sony PRS-505 is still going strong and appears to be brand new; my new Sony PRS-950 is built of the same metal components as the 505 was.</p>
<p>The last issue I’ll mention is local library access. The Sonys allow you to borrow ebooks from your local library (assuming your local library has them to lend). The other devices do not.</p>
<p>There are several other important considerations but not room enough to delve into all of them. Perhaps the most important one left is that of formats. Format is important because the more universal the format, the more bookstores that are available for you to shop at. The nook, Kobo, and Sonys all read ePub format. The nook adds an extra layer of DRM (digital rights management) “protection” to its books so that buying a book at B&amp;N to read on the Kobo or Sony requires an extra step to strip the DRM. However, any book you buy at Sony or Kobo can be read on the Sony, Kobo, or nook device as is; any book bought at B&amp;N can be read on the Sony or Kobo device if the DRM is removed, which is very easy to do, as well as on the nook. Amazon, on the other hand, does not use the ePub format and it is not easy to strip the DRM from an Amazon book. Consequently, for the most part, if you buy a Kindle, you are restricted to the Amazon bookstore and to ebookstores like <a href="http://www.smashwords.com/">Smashwords</a>, <a href="http://www.feedbooks.com/">Feedbooks</a>, and <a href="http://www.manybooks.net/">ManyBooks</a>, which provide DRM-free books in formats compatible with all of these devices. Those who are very tech savvy can find ways to strip some of the DRM from Amazon books and convert the books, but not from all of the books that Amazon sells. The widest ebookstore selection is available to devices that read ePub. However, if you only ever plan to buy ebooks from Amazon, then the Kindle is your best bet.</p>
<p>Ultimately, I suggest you look at the information available on MobileRead’s Wiki to learn about each of the devices available. Information about Amazon’s <a href="http://wiki.mobileread.com/wiki/Amazon_Kindle_2">Kindle</a>, Barnes &amp; Noble’s <a href="http://wiki.mobileread.com/wiki/Nook">nook</a>, Kobo’s <a href="http://wiki.mobileread.com/wiki/Kobo_eReader">Kobo</a>, and the three Sony devices (<a href="http://wiki.mobileread.com/wiki/PRS350">PRS-350</a>, <a href="http://wiki.mobileread.com/wiki/PRS650">PRS-650</a>, and <a href="http://redirectingat.com/?id=&amp;xs=1&amp;url=http%3A%2F%2Fwww.sonystyle.com%2Fwebapp%2Fwcs%2Fstores%2Fservlet%2FProductDisplay%3FcatalogId%3D10551%26storeId%3D10151%26langId%3D-1%26productId%3D8198552921666258035&amp;sref=http%3A%2F%2Famericaneditor.wordpress.com%2F2010%2F11%2F29%2Ffactors-to-consider-when-deciding-what-ereader-device-to-buy%2F">PRS-950</a>) is available by clicking the links. You would also do well to join MobileRead and read what owners of the various devices have to say for and against the devices. But under no circumstance should you simply buy a device without first analyzing your reading habits and getting a device that matches your habits most closely. It is likely that once you buy a dedicated device you will find you are reading more than ever before — this seems to be the one common thread that joins all of the various device owners: ereading devices are so pleasurable to use that the amount of time spent reading for pleasure increases.</p>
<p><em>Via Rich Adin&#8217;s <a href="http://americaneditor.wordpress.com/2010/11/29/factors-to-consider-when-deciding-what-ereader-device-to-buy/">An American Editor</a> blog</em></p>
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		<title>WOW!  That&#8217;s my take on the new Sony 950</title>
		<link>http://www.teleread.com/paul-biba/wow-thats-my-take-on-the-new-sony-950/</link>
		<comments>http://www.teleread.com/paul-biba/wow-thats-my-take-on-the-new-sony-950/#comments</comments>
		<pubDate>Tue, 02 Nov 2010 12:48:10 +0000</pubDate>
		<dc:creator>Rich Adin</dc:creator>
				<category><![CDATA[ereaders]]></category>
		<category><![CDATA[Paul Biba]]></category>
		<category><![CDATA[Rich Adin]]></category>
		<category><![CDATA[ebook]]></category>
		<category><![CDATA[ereader]]></category>
		<category><![CDATA[newspapers]]></category>
		<category><![CDATA[Sony]]></category>
		<category><![CDATA[sony 950]]></category>
		<category><![CDATA[Sony Reader]]></category>

		<guid isPermaLink="false">http://www.teleread.com/?p=50126</guid>
		<description><![CDATA[I finally received my new Sony Reader, the PRS-950, and have been using it for the past few days. All I can say is WOW! The first thing I did was enter a subscription to the New York Times. If I didn’t enjoy reading the Times on it, then the plan was to return it. [...]]]></description>
			<content:encoded><![CDATA[<p><img src="http://www.teleread.com/wp-content/uploads/2010/11/download.jpeg" alt="download.jpeg" border="0" width="130" height="198" img style="padding-right: 4px; margin: 5px 5px 0px 0px" align="left"/>I finally received my new Sony Reader, the PRS-950, and have been using it for the past few days. All I can say is WOW!</p>
<p>The first thing I did was enter a subscription to the <em>New York Times</em>. If I didn’t enjoy reading the Times on it, then the plan was to return it. The second thing I did was load on Stieg Larsson’s <em>The Girl Who Played with Fire</em>, which I was in the middle of reading on my Sony PRS-505.</p>
<p>I began “testing” the 950 by continuing to read Larsson’s book. Turns out, the new 950 weighs less than my 505, so it is easier to hold. The reading experience is better as well. Even though it has a touch screen, a short finger swipe changes pages, the text is sharper than on the 505, whose screen was considered the gold standard for e-ink readers. In the predecessor 900 model, the touch screen, which was a different type than what is on the 950, did not receive accolades.</p>
<p>Then came the Sunday morning <em>New York Times</em>. Alas, if what you like to read are the advertisements, you are out of luck — the electronic version currently is ad free. But if your focus is on the stories, then the electronic version has them all. I found it easy to use and navigate and the same text as was in the print version appeared in the electronic version (I compared several of the articles). As bonuses, the electronic version is half the price of the print version and I can receive the electronic version when I want it, not having to wait for the delivery person to get out of bed — well almost. As I discovered today, the current day’s edition isn’t available until 5 a.m., which was a bit annoying this morning as I tried to retrieve it beginning at 4 a.m. But 5 a.m. is better than 8 a.m. or not at all, which is what my home delivery has become the past couple of months.</p>
<p>The biggest objections to the Sony 950 are its price ($299 without a cover), it is only available in silver (I would have liked black), and it uses a micro rather than a mini USB cable to charge. (If it had used the mini, I could have used the same charging device for both my 950 and my cell phone.) Except for price, the others are very minor obstacles. I must admit that I would also have liked to have received a printed user’s manual rather than the PDF version, especially as it is a long manual, but I can at least view the manual on either my desktop or via a printout.</p>
<p>The price has to be put in perspective. The immediate comparison that most people make is to the Kindle 3, which with all its bells and whistles runs $189. However there are some differences between the 2 units that increase the cost of the Sony, the two most notable differences being the touchscreen (Kindle uses a physical keyboard, buttons, and a joystick to navigate; the Sony uses a virtual keyboard, a couple of basic buttons if you want, and your finger or a stylus that comes with the device) and the screen size (the Kindle is a 6-inch e-ink and the Sony is a 7-inch e-ink; both use the new e-ink Pearl so are comparable in terms of clarity).</p>
<p>The Sony also provides basic web surfing capability and e-mail capability, which is nice for those of us who either rarely use a cell phone or who use cell phones without data capability (I happen to fall into both categories). It will be nice to be able to travel with just my Sony 950 and still receive e-mails.</p>
<p>For me, the biggest advantage the Sony has over the Kindle is that it accepts ePub format, which Kindle does not; I can buy ebooks at lots of different places, which is something I like.</p>
<p>I’m enjoying this 950 so much, I’m thinking about buying a second one for my wife. She is inheriting my Sony 505, which still works perfectly after 3 years of use, but the 950 has charmed me with its ease-of-use and greater functionality. The advantage to getting her a 950 of her own is that she will no longer have to wait for me to finish the <em>New York Times</em> before she can read it. That is one advantage that the print version has over the electronic version.</p>
<p>If you are looking for a great holiday gift and have been thinking about an ereading device, be sure to check out the new Sony 950 (the 650 is a 6-inch touchscreen version but without wireless; the touchscreen and the screen clarity are identical to that of the 950).</p>
<p><em>Via Rich Adin&#8217;s <a href="http://americaneditor.wordpress.com/2010/11/02/wow-thats-my-take-on-the-new-sony-950/">An American Editor</a> blog</em></p>
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		<title>Authors and ebook problems: expanding the net of responisbility</title>
		<link>http://www.teleread.com/paul-biba/authors-and-ebook-problems-expanding-the-net-of-responisbility/</link>
		<comments>http://www.teleread.com/paul-biba/authors-and-ebook-problems-expanding-the-net-of-responisbility/#comments</comments>
		<pubDate>Wed, 13 Oct 2010 13:33:35 +0000</pubDate>
		<dc:creator>Rich Adin</dc:creator>
				<category><![CDATA[Paul Biba]]></category>
		<category><![CDATA[publishing]]></category>
		<category><![CDATA[Rich Adin]]></category>
		<category><![CDATA[author]]></category>
		<category><![CDATA[ebook]]></category>
		<category><![CDATA[publishing industry]]></category>

		<guid isPermaLink="false">http://www.teleread.com/?p=49213</guid>
		<description><![CDATA[I recently complained about production problems in two new novels I purchased in ebook form – Brandon Sanderson’s The Way of Kings and David Weber’s Out of the Dark — both from TOR/Tom Doherty/Macmillan (see On Books: Brandon Sanderson and David Weber — 1 Up, 1 Down and The Problem Is: Publishers Don’t Read eBooks!). [...]]]></description>
			<content:encoded><![CDATA[<p><img style="padding-right: 4px; margin: 5px 5px 0px 0px;" src="http://www.teleread.com/wp-content/uploads/2010/10/proffread.jpeg" border="0" alt="proffread.jpeg" width="150" height="125" align="left" />I recently complained about production problems in two new novels I purchased in ebook form – Brandon Sanderson’s The Way of Kings and David Weber’s Out of the Dark — both from TOR/Tom Doherty/Macmillan (see On Books: <a href="http://americaneditor.wordpress.com/2010/10/08/on-books-brandon-sanderson-and-david-weber-1-up-1-down/">Brandon Sanderson and David Weber — 1 Up, 1 Down</a> and <a href="http://americaneditor.wordpress.com/2010/09/15/the-problem-is-publishers-dont-read-ebooks/">The Problem Is: Publishers Don’t Read eBooks!</a>). The failure in both instances, I think, at least as regards the problem of producing an ebook, is that review-before-release rights either didn’t exist in the authors’ contracts or if the rights did exist, they weren’t exercised.</p>
<p>With all the problems consumers are seeing in ebooks, regardless of whether the problem lies in the conversion process or in the file preparation, authors who sign contracts with traditional publishers fail their audience if they do not negotiate review-before-release rights. Too many ebooks are being released that are poorly formatted and rife with errors that could easily be corrected just by proofreading the converted version before releasing the ebook on the unsuspecting public. And this should be of primary importance to authors, perhaps even more so than royalty issues (after all, if consumers get fed up with poor quality production, there won’t be any royalty to collect!).</p>
<p>The clear wave of the future is the ebook. The tsunami is about to hit and authors need to be prepared for it. Just as authors have been attuned to the problems that exist in “normal” pbook production, they need to become attuned to the problems that seem to occur with regularity in production of ebooks. It is one thing to pay $1.99 for an ebook that is riddled with errors, but quite another to pay $12.99 or higher. More important than price, at least to me, although not to many ebookers, is that if important information to the story is to be reproduced in illustrations/tables/figures, the illustrations/tables/figures need to be readable on common-size ereading devices, which means on 6-inch screens. Similarly important is that dropped words not be dropped, that uppercase letters that should be lowercase be lowercase (it is annoying to read “…they came across A cave…”), that suddenly left justified text becomes centered text, and so on.</p>
<p><span id="more-49213"></span>Is it asking too much to be able to enjoy a read without being confronted with obvious, distracting errors? If you (i.e., authors and publishers) are going to permit (or simply accept) errors, can you at least make them subtle, such as using “a” when it should be “an” and “which” when it should be “that” — the types of errors that most readers won’t give a second thought to.</p>
<p>With the boom in ebook sales, authors owe a duty to their customers — their readers — to make the reading experience as undistracting as possible; readers should be permitted to focus on the story and not need to comment on or note formatting, spelling, and grammar errors. Authors go to great pains to ensure the quality of the pbook version; now they need to go to those same lengths to ensure the quality of each ebook format. Failure to do so jeopardizes their relationship with their readers and thus jeopardizes their future income and popularity. It is much too easy in the Internet Age to become a yesterday has-been through self-destruction.</p>
<p>Authors already are responsible for their choice of words, but the Age of eBooks has made it much too common to find the wrong word used (see <a href="http://americaneditor.wordpress.com/2010/03/04/on-words-and-ebooks-give-me-a-brake/">On Words &amp; eBooks: Give Me a Brake!</a> for some examples and <a href="http://americaneditor.wordpress.com/2010/03/12/on-words-is-the-correct-word-important/">On Words: Is the Correct Word Important?</a> for why word choice is important). This is the result of too much author reliance on spell checkers and too little education and emphasis on correct word choice.</p>
<p>So why not hold authors responsible for poorly done ebook versions of their books? We are quick to blame the publisher, who does deserve heaps of scorn over this issue, but we need to include the author in this because the author could raise a fuss and publicly demand that the ebook be corrected and purchasers be given new versions. Yet authors are silent for the most part; not even self-publishing authors alert readers to having corrected errors and making redownload possible. It is almost as if there is disdain (perhaps contempt?) for the reader.</p>
<p>With all the restrictions imposed on ebooks that are enforced by DRM, authors in the first instance, and publishers in the second, should at least actively strive to produce a first-class ebook and when they don’t, stand before the bar of public criticism, admit failure, make corrections, and provide free replacement copies to those who already have purchased the book.</p>
<p>This goes back to the publisher’s warranty of quality that I proposed nearly a year ago (see <a href="http://americaneditor.wordpress.com/2010/01/11/a-modest-proposal-ii-book-warranty/">A Modest Proposal II: Book Warranty</a>), a warranty that continues to be ignored by publishers and by authors. Authors need to insist as part of their contract that a warranty be given the consumer and that the author get review-before-release rights and undertake to review the ebook form of their work before it is made available to the buying public. Doing so would be good for the author and for the consumer, and, ultimately, for ebooks. Receiving a well-crafted ebook would make the higher price demanded by some authors and publishers more palatable.</p>
<p>This is certainly something to think about, if not to act upon. But in any case, we readers need to expand our net or responsibility to include the author, not just the publisher, when we receive a poorly constructed ebook, especially at the prices some authors and the Agency 5 are demanding.</p>
<p><em>Via Rich Adin&#8217;s <a href="http://americaneditor.wordpress.com/2010/10/13/an-ebook-problems-expanding-the-net-of-responsibility/">An American Editor</a> blog.</em></p>
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		<title>On Books: Brandon Sanderson and David Weber â€” 1 Up, 1 Down</title>
		<link>http://www.teleread.com/ebooks/on-books-brandon-sanderson-and-david-weber-%e2%80%94-1-up-1-down/</link>
		<comments>http://www.teleread.com/ebooks/on-books-brandon-sanderson-and-david-weber-%e2%80%94-1-up-1-down/#comments</comments>
		<pubDate>Fri, 08 Oct 2010 12:44:53 +0000</pubDate>
		<dc:creator>Rich Adin</dc:creator>
				<category><![CDATA[ebook]]></category>
		<category><![CDATA[Paul Biba]]></category>
		<category><![CDATA[Rich Adin]]></category>
		<category><![CDATA[book review]]></category>
		<category><![CDATA[publishing]]></category>

		<guid isPermaLink="false">http://www.teleread.com/?p=49002</guid>
		<description><![CDATA[If you recall, a few weeks ago I wrote The Problem Is: Publishers Don’t Read eBooks! in which I swore I would not again buy a TOR/Tom Doherty/Macmillan book in both hardcover and ebook formats. Well, I did, and I was shown, yet again, that TOR/Tom Doherty/Macmillan only cares about something other than quality. Maybe [...]]]></description>
			<content:encoded><![CDATA[<p><img style="padding-right: 4px; margin: 5px 5px 0px 0px;" src="http://www.teleread.com/wp-content/uploads/2010/10/Screen-shot-2010-10-08-at-8.44.08-AM.png" border="0" alt="Screen shot 2010-10-08 at 8.44.08 AM.png" width="146" height="225" align="left" />If you recall, a few weeks ago I wrote <a href="http://americaneditor.wordpress.com/2010/09/15/the-problem-is-publishers-dont-read-ebooks/">The Problem Is: Publishers Don’t Read eBooks!</a> in which I swore I would not again buy a TOR/Tom Doherty/Macmillan book in both hardcover and ebook formats. Well, I did, and I was shown, yet again, that TOR/Tom Doherty/Macmillan only cares about something other than quality. Maybe I learned my lesson this time.</p>
<p>I am a big David Weber fan, ever since I was introduced to the Honor Harrington series. Because Weber is a favorite, I buy all of his new releases in hardcover so I can read them and add them to my permanent library, something I can’t do (i.e., add them to my permanent library for eternity) with a DRMed ebook. But Weber’s newest book, <em>Out of the Dark</em>, was released just as I was leaving for the Finding Your Niche conference. I wrestled with not buying the ebook version (the hardcover was already on its way as I had preordered it) but I lost the match and bought it in ebook form so that I could read it while at the conference.</p>
<p>Exactly what was wrong with Brandon Sanderson’s <em>The Way of Kings</em> ebook is wrong with Weber’s <em>Out of the Dark</em> ebook: no one read it for errors after converting it to ePub (and probably not after converting it to any other format, although I don’t know that for certain). I can hear the call of TOR: Suckerrrrr! Suckerrrr! How difficult is it to fix problems like “A” rather than “a” in the middle of a sentence?</p>
<p>Enough — let’s move on to a review.</p>
<p><span id="more-49002"></span><br />
Brandon Sanderson’s book is an interesting read. <em>The Way of Kings</em> is disjointed in that you go back and forth between characters and scenes without something connecting them. What is the relationship between the various characters? Where will their paths intersect? The answers lie in volumes 2 and 3 of the trilogy.</p>
<p>At first I was concerned that I wouldn’t stick with the book — it is long, 1008 pages — because of the disjointedness, but instead, I found myself compelled to keep reading. <em>The Way of Kings</em> demonstrates why Sanderson is the new force to be reckoned with in fantasy fiction; it’s just too bad he is hooked up with such a sloppy publisher. Sanderson’s narrative is compelling and interesting. Each segment almost stands on its own and someday I will discover the connection between the characters who appear to be the primary characters of the story. In the interim, however, I’d give <em>The Way of Kings</em> 4 stars (out of 5). The writing is taut but leaves too much up in the air to warrant 5/5, plus Sanderson needs to take some responsibility for the poor ebook formatting. He and/or his agent should have insisted on review-before-release rights.</p>
<p>David Weber’s new book, <em>Out of the Darkness</em>, however, is a major disappointment. Here is hoping that subsequent volumes live up to the PR claims.</p>
<p>Weber’s new series was touted as another Honor Harrington series, implying that it had the punch and quality of the Harrington books. Sadly, it has the punch and quality of a wet noodle in a paper bag. I expected the book to at least match the Harrington books but hoped that after years of honing his writing craft, it would be even better. It is much worse than even the first Harrington book.</p>
<p>In Harrington, Weber created a character about who we could care; one who was interesting in her own right and who had interesting and compelling associates. <em>Out of the Dark</em>, in contrast, has no character about whom I care. The plot is somewhat trite and too much of the text is an exposition of military hardware, as if the hardware was to be the star of the series. I didn’t read the short story that was the original basis for this series (I’m not a lover of the short story form), but perhaps this worked better as a short story and should have been left there. Or perhaps Weber has too much to do in writing additional volumes for his other series, such as the Safehold books and the Disciples of Harrington, whose books are of infinitely better quality.</p>
<p>Combining the poor quality of the ebook with the less-than-stellar story, I would give this book — by stretching a bit — 2 stars (out of 5). I think if Weber wants to salvage his reputation as a master of military science fiction, he needs to work hard to improve this new series in future volumes. For those of you unfamiliar with Weber, this is <em>not</em> the book to buy. Better to read nearly any other of his novels. For those of us who are Weber fans, the only reason to buy <em>Out of the Dark</em> is to have a complete collection of Weber’s novels; otherwise, best to pass on this book.</p>
<p>Like Sanderson, Weber, too, needs to insist on review-before-release rights for his ebooks or find a more caring publisher. The combination of a lackadaisical novel and poor ebook quality could start a decline in interest in Weber’s work, especially when a novelist like Sanderson is available.</p>
<p><em>Via Rich Adin&#8217;s <a href="http://americaneditor.wordpress.com/">An American Editor</a> blog</em></p>
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		<title>Ripping Off is Soooo Easy to Do: The Charade of Pricing</title>
		<link>http://www.teleread.com/paul-biba/ripping-off-is-soooo-easy-to-do-the-charade-of-pricing/</link>
		<comments>http://www.teleread.com/paul-biba/ripping-off-is-soooo-easy-to-do-the-charade-of-pricing/#comments</comments>
		<pubDate>Thu, 07 Oct 2010 13:15:01 +0000</pubDate>
		<dc:creator>Rich Adin</dc:creator>
				<category><![CDATA[Paul Biba]]></category>
		<category><![CDATA[publishing]]></category>
		<category><![CDATA[Rich Adin]]></category>
		<category><![CDATA[agency model]]></category>
		<category><![CDATA[ebook]]></category>
		<category><![CDATA[publishers]]></category>

		<guid isPermaLink="false">http://www.teleread.com/?p=48966</guid>
		<description><![CDATA[This past week the New York Times reported that two Amazon Kindle ebooks, Ken Follett’s Fall of Giants and James Patterson’s Don’t Blink, are priced higher than their hardcover counterparts. This is the result of the Agency 5 pricing scheme for the ebooks (for some background, see Agency in eBooks: Just the Start? and The [...]]]></description>
			<content:encoded><![CDATA[<p><img style="padding-right: 4px; margin: 5px 5px 0px 0px;" src="http://www.teleread.com/wp-content/uploads/2010/10/images4.jpg" border="0" alt="images.jpg" width="150" height="42" align="left" />This past week the <a href="http://go2.wordpress.com/?id=725X1342&amp;site=americaneditor.wordpress.com&amp;url=http%3A%2F%2Fwww.nytimes.com%2F2010%2F10%2F05%2Fbusiness%2Fmedia%2F05follett.html%3F_r%3D1%26scp%3D1%26sq%3Debooks%2520cost%2520more%2520than%2520hardcovers%26st%3Dcse&amp;sref=http%3A%2F%2Famericaneditor.wordpress.com%2F">New York Times</a> reported that two Amazon Kindle ebooks, Ken Follett’s Fall of Giants and James Patterson’s Don’t Blink, are priced higher than their hardcover counterparts. This is the result of the Agency 5 pricing scheme for the ebooks (for some background, see <a href="http://americaneditor.wordpress.com/2010/04/07/agency-in-ebooks-just-the-start/">Agency in eBooks: Just the Start? </a>and <a href="http://americaneditor.wordpress.com/2010/05/03/the-decline-fall-of-the-agency-5/">The Decline &amp; Fall of the Agency 5)</a> that allows the publisher to set the ebook price and the ebookseller to set the pbook price.</p>
<p>I hadn’t planned to note this “event” as it has been noted numerous times since its discovery, and I considered it just another rip off of consumers by publishers. I suppose the biggest fools in the unfolding of this event are us commentators who cry about the high price of the ebook in comparison to the pbook. Why are we made to look so foolish? Because thousands of the ebooks are being sold despite our negativism. So perhaps the publishers are a bit smarter than us in terms of sales, even if dumber than us in terms of actual revenue.</p>
<p>(In terms of revenue, booksellers pay 50% or more of the suggested retail price as the wholesale price on a pbook. Consequently, the publisher receives more per-unit-sold revenue on the sale of a heavily discounted pbook than it does on an agency price ebook. I know, the logic of that situation escapes me as well, but the chiefs at the Agency 5 get much bigger salaries and bonuses than I do and have the pleasure of telling shareholders how they are cutting costs by laying off the grunt workers.)<br />
<span id="more-48966"></span><br />
But I was finally agitated enough by the ripping off scenario to write today. The rip off today is a Barnes &amp; Noble masterpiece of legerdemain. I am a B&amp;N member whose membership “privileges” have been steadily eroded by B&amp;N since the advent of ebooks. Yet today’s legerdemain is the best yet. Granted we aren’t talking big bucks on an individual purchase, but in the corporate world, pennies add up to dollars, and I’ve now gotten a glimpse into how Leonard Riggio plans to save his world.</p>
<p>Like all B&amp;N members I received an e-mail touting new publications with offers of discount coupons — either for the store or online. First clue: I received 2 separate e-mails — one offering me a 30% discount (members save 40%) coupon and the second offering me a 40% discount (again, members save 40%). Apparently the offers have changed so that even nonmembers get these coupon offers. I do concede, however, that B&amp;N can legitimately offer the discount to both members and nonmembers (but why would you want to kick your members, your most loyal customers, in both the stomach and the head?).</p>
<p>Clue 2: To take advantage of the online coupon discount, you need to click the Get BN.com Coupon button, which takes you to a special offer page at the website where you get the book of your choice (from among those being offered with the coupon) at the discount.</p>
<p>I am interested in buying Chernow’s George Washington. So the first thing I did was go to B&amp;N’s online store to see what the price is. If I just buy it at its regular discount price, the hardcover cost is $23.40 — a 41% discount — and this price is available to everyone, member or nonmember. If I click the coupon for my special discount price, the price is $24.00, the member’s price. So for being a member of B&amp;N, I get the privilege of paying 60¢ more than the price everyone who isn’t sucker enough to use the coupon pays.</p>
<p>Is this a rip off or not?</p>
<p>Of course, in B&amp;N’s case they aren’t even matching Amazon’s current hardcover price of $21.60, which makes one wonder what life after death there will be for B&amp;N. But Amazon doesn’t sit pretty here either. Just 3 days ago, as the New York Times reported, the Follett book was being sold by Amazon for $19.39. What happened in 3 days to cause the price to rise by $2.21? The need to make the Kindle edition, which is still $19.99, appear to be a bargain compared to the pbook?</p>
<p>Why shouldn’t an Amazon customer who wants to buy the Chernow pbook be angry today that the price has been raised? Especially when there is no assurance that it won’t rise or fall tomorrow. There is no logic to the changing prices other than to extract the most possible from consumers. We aren’t talking about precious metals that are traded on commodities exchanges that have price fluctuations based on availability. There is no shortage of pbook copies.</p>
<p>Bottom line really is that both B&amp;N and Amazon (and probably other ebooksellers as well) are simply playing their customers for suckers — B&amp;N by the coupon legerdemain and by offering all comers the same buy price at the expense of members and Amazon by shifting the price up or down as it sees the interest in a book wax and wane.</p>
<p>It’s a war of nerves for book buyers, because one has to guess when to jump on the offer and when to hold steady. Who ever thought buying a book would be a high-stakes poker game?</p>
<p><em>Via Rich Adin&#8217;s <a href="http://americaneditor.wordpress.com/">An American Editor</a> blog</em></p>
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		<title>Ebooks in a textbook world</title>
		<link>http://www.teleread.com/paul-biba/ebooks-in-a-textbook-world/</link>
		<comments>http://www.teleread.com/paul-biba/ebooks-in-a-textbook-world/#comments</comments>
		<pubDate>Fri, 24 Sep 2010 14:30:37 +0000</pubDate>
		<dc:creator>Rich Adin</dc:creator>
				<category><![CDATA[Paul Biba]]></category>
		<category><![CDATA[Rich Adin]]></category>
		<category><![CDATA[etextbook]]></category>
		<category><![CDATA[publishers]]></category>
		<category><![CDATA[publishing]]></category>
		<category><![CDATA[textbook]]></category>

		<guid isPermaLink="false">http://www.teleread.com/?p=48441</guid>
		<description><![CDATA[﻿Education is a splendid thing — except for the textbooks that students have to buy. When I was in school, high school and college, many, many years ago, it was rare that for there to be a single book for a course. Not only were they heavy to carry, but they were expensive — and [...]]]></description>
			<content:encoded><![CDATA[<p><img style="padding-right: 4px; margin: 5px 5px 0px 0px;" src="http://www.teleread.com/wp-content/uploads/2010/09/great-expectations.jpg" border="0" alt="great expectations.jpg" width="150" height="117" align="left" /></p>
<p>﻿Education is a splendid thing — except for the textbooks that  students have to buy. When I was in school, high school and college,  many, many years ago, it was rare that for there to be a single book for  a course. Not only were they heavy to carry, but they were expensive —  and they are still heavy and expensive today! (I haven’t forgotten what  it cost to buy the texts my children used.)</p>
<p>eTextbooks can be the salvation for students, at least on the weight  side of the equation. It is just a matter of finding (or building) the  right reading device and converting all of the textbooks to etextbooks.  An easy solution to a big problem — right?</p>
<p>Well, no.</p>
<p>eTextbooks could be an easy solution to a weighty problem except that  the track record of publishers’ quality control efforts is mighty poor  so far and I have no confidence that editorial quality will be different  in etextbooks than it is for fiction ebooks.</p>
<p>Fiction books are the easiest of all books to make ebooks (I’m not  talking about authoring/writing, I’m talking about conversion, editing,  and proofing). Nonfiction is much harder, and I’m willing to say that  course books, especially in the sciences and maths, are a magnitude  harder yet.</p>
<p><span id="more-48441"></span>We all know that publishers aren’t doing a fantastic job with ebooks now. I’m nearly done with the new Brandon Sanderson epic <em>The Way of Kings</em>,  for example, and have found quite a few errors (I admit, however, that I  haven’t checked the ebook version against the pbook version to see if  the errors also appear in the pbook, but regardless they shouldn’t  appear in either), some of which led to my earlier article, <a rel="bookmark" href="http://americaneditor.wordpress.com/2010/09/16/in-the-face-ebook-errors/">In the Face: eBook Errors</a>. If Macmillan can’t get an expensive fantasy novel right, how can it be trusted to get an important educational tool right?</p>
<p>There are many reasons why a conversion process can go wrong, many of  which argue for choosing the PDF form of electronic publishing of a  textbook, but everything boils down to a publisher’s financial  commitment to its product. The first mistake publishers make is to  believe that editorial quality control can end once a pbook version is  created — they do not think of the ebook version as being a wholly new  creation that has its own complexities. Consequently, editors and  proofreaders are hired once in the process, before publication in any  form, rather than twice, once before the pbook is produced and once  after the pbook but before the ebook is produced.</p>
<p>The second mistake that publishers make is not to value editorial  quality control. A higher value is placed on the visual than on the  content; that is, relatively a publisher will spend more on design than  on making sure the content is solid. The rationale for this is easy to  grasp: good design makes a reader want to pick up the book and can  facilitate the reading (I still recall ordering a pbook, sight unseen,  because of the subject matter and when I received it, finding it was  unreadable because the design was so poorly done — wrong font and  leading, for example, can exasperate the reading experience).</p>
<p>But editorial quality control has been the silent stepchild; people  do not realize how bad or good the editorial quality control for a book  until they buy the book. Editorial quality control is not what attracts a  buyer to a book; it is the design that does it. And that was/is the  story of pbooks.</p>
<p>eBooks, as ebookers know, present a different story because samples  are available and design is so uniformly poor that people rarely choose  to buy/not buy based on it. In eBookville, editorial quality is king,  yet publishers haven’t come to this realization — yet — which is the  problem with etextbooks. Until publishers do realize that editorial  quality is king in eBookville, how can one trust the content of an  etextbook? The steps between the pbook creation and the  etextbook creation are likely to have been passed over, leaving the  pbook as the definitive version and the etextbook as the sorry sister.</p>
<p>When our children are being taught, we ”trust” that what they are  being taught is accurate. We have neither the skills nor the aptitude to  ascertain the verity of every taught “fact.” The Texas State Board of  Education review committee’s “reviews” in recent years amply support  this premise of lack of aptitude and skills in all taught subject  areas on the part of the general populace; we are specialists in narrow  areas of knowledge. Consequently, we “trust” the books our schools use,  which means we “trust” the publishers.</p>
<p>Yet, publishers cannot be trusted to get the fiction ebook right. On  what basis can we trust publishers to get the etextbook right?</p>
<p>The solution for publishers is relatively simple, albeit not  painless. First, treat the etextbook as a wholly new enterprise — from  scratch — rather than as a simple extension of the pbook version.  Second, have the etextbook undergo a complete editorial quality process  of its own — editing, proofreading, design, reproofing. Third, start  hiring professional editors at professional editor pay scale and stop  thinking that and acting as if editorial quality and least-expensive  editor are synonymous — they aren’t. As with all else in skilled  services, you get what you pay for. (For some musings on professional  editors, see <a rel="bookmark" href="http://americaneditor.wordpress.com/2010/08/19/great-expectations-a-recipe-for-disappointment/">Great Expectations: A Recipe for Disappointment</a> and the linked articles noted in it.)</p>
<p>Maybe then etextbooks will be trustworthy. Maybe then the trickle  down theory will work as publishers learn the value of editorial quality  and let that trickle down to ebooks outside the etextbook world. One  can always hope that a light will shine in the publishing world to lead  the way to editorial quality.</p>
<p><em>Via Rich Adin&#8217;s <a href="http://americaneditor.wordpress.com/2010/09/24/ebooks-in-a-textbook-world/">An American Editor</a> blog</em></p>
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		<title>Reading ebooks: LCD vs. eInk</title>
		<link>http://www.teleread.com/paul-biba/reading-ebooks-lcd-vs-eink/</link>
		<comments>http://www.teleread.com/paul-biba/reading-ebooks-lcd-vs-eink/#comments</comments>
		<pubDate>Tue, 21 Sep 2010 21:18:05 +0000</pubDate>
		<dc:creator>Rich Adin</dc:creator>
				<category><![CDATA[ereaders]]></category>
		<category><![CDATA[Paul Biba]]></category>
		<category><![CDATA[Rich Adin]]></category>
		<category><![CDATA[e-ink]]></category>
		<category><![CDATA[eink]]></category>
		<category><![CDATA[ereader]]></category>
		<category><![CDATA[LCD]]></category>

		<guid isPermaLink="false">http://www.teleread.com/?p=48327</guid>
		<description><![CDATA[There is always a lot of discussion about which screen is better for reading ebooks: and LCD screen, which is often less expensive, or eInk-type screens, which are often more expensive. Interestingly, the arguments often revolve around eyestrain, but I’m not so sure that is the real separator. Today, editors rarely work on paper. We [...]]]></description>
			<content:encoded><![CDATA[<p><img src="http://www.teleread.com/wp-content/uploads/2010/09/crt.jpg" alt="crt.jpg" border="0" width="150" height="144" img style="padding-right: 4px; margin: 5px 5px 0px 0px" align="left"/>There is always a lot of discussion about which screen is better for reading ebooks: and LCD screen, which is often less expensive, or eInk-type screens, which are often more expensive. Interestingly, the arguments often revolve around eyestrain, but I’m not so sure that is the real separator.</p>
<p>Today, editors rarely work on paper. We all almost always read and edit manuscripts on monitors. Some editors still cling to the older CRT (cathode ray tube) technology — I still remember trying to fit 3 CRT monitors on  my desk — but nearly all have gone modern and use a LCD monitor. I can’t remember the last time I edited — or was asked to edit — a manuscript on paper. I do know that once I realized the value of editing on my computer, I turned down work that was paper based, and that was in 1985!</p>
<p>I work all day reading on my LCD monitors. I grant that at the end of the workday I am tired, but my eyes aren’t tired — well, no more tired than they would be had I spent the day reading paper or eInk. I don’t find LCD to be eyestraining.</p>
<p>But having said that, I still do not want to pick up a LCD ereading device. I find the eInk screen soothingly dull (and dull should be taken as a positive, not a negative attribute here). No matter how I view it, my LCD monitors do “push” at my eyes with their brightness and glare. True, I have adjusted the monitors so that the brightness and contrast are balanced for my eyes, but even so, there is still that stream of light that comes out of the monitor, aimed at my eyes.</p>
<p>Another problem with the LCD for reading ebooks is that its backlighting, while suitable for reading where there is no other light source, is unsuitable for reading in sunlight — it simply washes out. eInk lacks backlighting, just as a book lacks a lighting source, and so it does not wash out in sunlight. Consequently, with my eInk screen I can read while reclining in my hammock or when we go to the park or the pool, but I need a light source to read in bed.</p>
<p>But in the end, I’m not sure that which screen technology is used makes much of a difference, at least as far as eyestrain is concerned. Few people I know will spend 4 or 5 hours a day reading for pleasure; most spend an hour or 2 on their ereading devices. And how often does one have time to loll around the pool or enjoy the hammock (actually, I find the hammock so relaxing that I end up falling asleep rather than reading).</p>
<p>The real issue is what experience you want to mimic. It is the aesthetics that dominate, I think. I prefer the eInk screen because it is a closer mimic of the paper book reading experience, an experience I enjoy and want ebooks to emulate. I have a hard time thinking of ebooks as something other than another form of a pbook; I should really separate the two completely and develop an ebook-only perspective, but I think that is difficult for my generation or for any generation that grew up with pbooks. The newest generation will make that separation much more easily and naturally because it will have been weaned on ebooks.</p>
<p>Reading on a LCD screen reminds me of reading on a computer, which reminds me of work, not pleasure, reading. The eInk experience lets me separate work and pleasure reading cleanly, something that as a self-employed person I need to do: Isn’t that one of the drawbacks of being self-employed? The difficulty in stopping work? (I would add that the reminding me of my computer is one of the reasons I dislike Amazon’s Kindle. Its always-visible keyboard and its reliance on a scroll button is simply too close to my work experience; it doesn’t provide a clean escape.)</p>
<p>If you find that at the end of the workday you could continue reading on a LCD screen, then consider an ereading device with a LCD screen; they tend to be less expensive than their eInk counterparts. The only significant negative is the difference in how long a battery charge will last; an LCD’s battery life is generally measured in single-digit hours whereas an eInk device’s battery life is measured in weeks. At least for today, LCD offers the advantage of color; eInk is currently black and white, although color is in the future.</p>
<p>I, however, plan to continue investing in eInk. I expect my next device to be the forthcoming Sony PRS-950, which is due to be released in November. I want my ebook reading experience to mimic my pbook reading experience as much as possible. </p>
<p><em>Via Rich Adin&#8217;s <a href="http://americaneditor.wordpress.com/2010/09/21/reading-ebooks-lcd-vs-eink/">An American Editor</a> blog</em></p>
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		<title>In the Face: ebook errors</title>
		<link>http://www.teleread.com/ebooks/in-the-face-ebook-errors/</link>
		<comments>http://www.teleread.com/ebooks/in-the-face-ebook-errors/#comments</comments>
		<pubDate>Sat, 18 Sep 2010 15:30:40 +0000</pubDate>
		<dc:creator>Rich Adin</dc:creator>
				<category><![CDATA[ebook]]></category>
		<category><![CDATA[Paul Biba]]></category>
		<category><![CDATA[Rich Adin]]></category>
		<category><![CDATA[publishers]]></category>
		<category><![CDATA[publishing]]></category>

		<guid isPermaLink="false">http://www.teleread.com/?p=48182</guid>
		<description><![CDATA[﻿ I’ve been thinking about the errors I find in ebooks. Sometimes they are small errors, the kind I would find even in a well-edited pbook, the occasional dropped article, the switch in tense, and the like. Nothing too serious, but noticeable. Annoying but forgivable, at least on some low level. After all, perfection is [...]]]></description>
			<content:encoded><![CDATA[<p><p>﻿</p>
<p><img style="padding-right: 4px; margin: 5px 5px 0px 0px;" src="http://www.teleread.com/wp-content/uploads/2010/09/error.jpg" border="0" alt="error.jpg" width="150" height="150" align="left" /></p>
<p>I’ve been thinking about the errors I find in ebooks. Sometimes they  are small errors, the kind I would find even in a well-edited pbook, the  occasional dropped article, the switch in tense, and the like. Nothing  too serious, but noticeable. Annoying but forgivable, at least on some  low level. After all, perfection is something we strive for but rarely  attain.</p>
<p>As I thought about these errors, I also wondered whether I was more  sensitive to them in ebooks. I’m not talking about the repeated big  errors such as those I discussed in <a rel="bookmark" href="http://americaneditor.wordpress.com/2010/03/04/on-words-and-ebooks-give-me-a-brake/">On Words &amp; eBooks: Give Me a Brake!</a> or in <a rel="bookmark" href="http://americaneditor.wordpress.com/2010/01/06/truman-macarthur-why-a-good-editor-is-important/">Truman &amp; MacArthur &amp; Why a Good Editor is Important</a>;  again, I’m talking about the small errors, the errors that I, and most  readers, would pass over without much thought — well, maybe a grimace or  two — in pbooks; errors we wouldn’t dwell on and write 1000-word  discourses lambasting the book, the author, the publisher, or the  editor.</p>
<p>Yet, these low-level errors seem to annoy me more when I come across  them in an ebook. That led me to wonder why these errors are so much  more noticeable and annoying in ebooks than in pbooks. I think I have  found the answer: The small screen of most ebook reading devices  (generally 6 inches or less) limits the amount of text we see at one  time (both directly and peripherally), especially when we enlarge the  text to make it easier to read, thus emphasizing the text before us.</p>
<p>When we read a pbook we see directly and peripherally the text on two  pages and we cannot increase the text size. This tends to deemphasize  the text visually. Further support for my theory comes from my 26 years  of editing. I’ve noticed that some editors enlarge the visible text to  150% or even 200% of “normal” so as to catch errors more easily. I  generally enlarge the text to 120% to 125% and have noted how much  easier that makes it to catch the little annoyances. (Even doing this,  however, doesn’t result in a 100% catch rate; less-than-perfection is  the price we pay for being human.) With less text to distract the eye  and brain, the visible text is emphasized more than “normal.”</p>
<p>What does this mean? It means that errors are more noticeable by and  more annoying to readers in ebooks. What might be overlooked in  pbooks is not overlooked in ebooks. It means that the editor’s role in  preparing an ebook for publication is even more important than it is in  preparing the same book but for pbook distribution. It also means that a  final proofread should be performed on an ebook reading device — it  should mimic the reader’s reading experience.</p>
<p>It is this last step that is missing. Yesterday I complained about it as regards important illustrations (see <a rel="bookmark" href="http://americaneditor.wordpress.com/2010/09/15/the-problem-is-publishers-dont-read-ebooks/">The Problem Is: Publishers Don’t Read eBooks!</a>)  but the more I think about it, the more I realize that the switch to  digital reading requires the addition of another step in the publishing  process — the step of ensuring that the converted digital file is  readable.</p>
<p>As one of the comments to yesterday’s post noted, the current process  seems to be that that a digital file (hopefully the same digital file  that was used to print the pbook and not a scan file, especially an  unproofed scan file) is simply sent to a producer like Amazon who then  undertakes the conversion process. This takes the file out of the  publisher’s hands and into a third-party’s hands, a third party whose  name doesn’t appear in the credits of the book and who is not the target  of consumer anger if the ebook file is riddled with errors. Perhaps  this is the wrong approach to the conversion process.</p>
<p>As publishers begin to realize that their future is intimately tied  to ebooks, they should also review their procedures for getting an ebook  out to the consumer. If a vendor like Amazon insists on doing the  conversion process under the guise of protecting its proprietary formats  and DRM scheme, then maybe a bold statement needs to be included in the  digital file:</p>
<blockquote>
<p style="text-align: center;">Converter’s Statement of Responsibility</p>
<p>This ebook was created by Amazon, which is solely responsible for any  errors related to readability found in this ebook that are not also  found in the original print edition. Complaints about formatting,  dropped, missing, or incorrect, characters, and other readability issues  should be addressed to Amazon at __________.</p>
</blockquote>
<p>Seems to me that would put the blame where it belongs. It also would  identify where the problem source is and allow consumers to pressure the  right party.</p>
<p>Of course, this shifting of the blame to the converter doesn’t  absolve the publisher of the ebook from its responsibility to ensure  that the digital file it gives to the converter is optimized for the  ebook reading platform. And this is a golden opportunity for publishers  to both add value to ebooks, helping to justify some of the outlandish  pricing currently seen for some ebooks, and to garner goodwill. The  publishers who actually had a book proofread — and corrected — before  release could include a statement such as this in the ebook:</p>
<blockquote>
<p style="text-align: center;">Certification of Optimization</p>
<p>This book has been optimized for reading on a 6-inch-screen reading  device by having a prerelease proofread performed by a certified digital  proofreader on a 6-inch-screen reading device. The proofread was  conducted on such a device as part of the process. Errors that have been  introduced during the conversion process are the responsibility of  ______, the conversion processor, and should be addressed to _______.</p>
</blockquote>
<p>This is almost a warranty of quality, something I suggested quite some time ago (see <a rel="bookmark" href="http://americaneditor.wordpress.com/2010/01/11/a-modest-proposal-ii-book-warranty/">A Modest Proposal II: Book Warranty</a>).  But think of what this would do, the effects it would have. First, it  would establish a minimum level of quality, something that readers could  grasp and depend on. Second, it would eliminate a good deal of consumer  dissatisfaction. Third, it would put the burden on the company doing  the converting to improve the conversion process in an attempt to make  it error-free. Fourth, it would add value to ebooks.</p>
<p>If the publisher itself does the converting, that is, creates the  final digital file that will be sold to the consumer, the following  statement could be included with the Certificate of Optimization.</p>
<blockquote>
<p>Although we strive for perfection, should you find an  error, please advise us of it by e-mailing us at __________. We will  endeavor to include appropriate corrections in future releases of the  digital files for this book.</p>
</blockquote>
<p>Imagine the goodwill this would engender as increasingly error-free  ebook versions are made available. And if a publisher has to do this  often enough, the publisher is likely to invest more upfront to get it  right the first time, perhaps eventually leading ebooks into the  error-free zone.</p>
<p>Perhaps the time has come to identify who is responsible for the  errors we find when we read an ebook and to pressure that entity to work  toward an enhanced reading experience.</p>
</p>
<p><em>Via Rich Adin&#8217;s <a href="http://americaneditor.wordpress.com/2010/09/16/in-the-face-ebook-errors/">An American Editor</a> blog.</em></p>
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