Follow us on
Connect
More on TechnologyTell: Gadget News | Apple News

Promotion

Social media self-promotion for writers Lesson One: Do not beat up on your readers
September 8, 2014 | 10:25 am

Chelsea CainBest-selling crime author Chelsea Cain appears to have gone into social media meltdown in a really bad case of Author Meets Facebook. In a series of posts, she managed to diss on her readers for their asinine behavior and intrusive questions. She then managed to compound the damage. Her initial posts were taken down pretty promptly, apparently at the behest of her publisher. So the following is not first hand. But it is based on direct copies of the original posts like those you can see in this article, which have been widely corroborated. Cain wrote: I am not your personal customer service...

Dark Side of the Sun: A Facebook sale, a social media precedent
June 11, 2014 | 10:25 am

Dark Side For any authors, self-published or otherwise, wondering how to use social media to promote their work, as well as any fans of the dark, weird, and horrible in general, here's an example for you. A group of horror and dark fiction writers has come together to launch "Dark Side of the Sun: A One-Day Sale on Dark Fantasy Horror and Contemporary Fantasy Books" via Facebook, scheduled for June 27th. "Readers rejoice! For one day only, Friday, June 27th, you will be able to buy over a dozen dark fantasy horror and contemporary fantasy novels for just 99 cents each," reads the...

HarperCollins imprint tries to go all Tweety and communal – with someone else’s hashtag?
June 2, 2014 | 11:23 am

Hard on the heels of Penguin Random House front organization myindependentbookshop.co.uk and its attempt to convince readers that it's a brave little independent champion of the little people, comes another bid by a Big Five publisher to dress down and get all folksy and homely and neighborly. This time, as reported in The Bookseller, it's HarperCollins imprint Borough Press, which according to the report, is seeking to run a campaign in June encouraging readers to share on Twitter or Instagram a picture of a book they like - working from a list drawn up by Borough - under the hashtag...

Top tips on Tweets with the Top Ten Twitter writers
May 28, 2014 | 12:25 pm

Follow TeleRead on Twitter by clicking hereWith all the Jonathan Franzen-style bleating about the grind of promoting yourself through Twitter and other social media, it's worth highlighting an instance when someone sums up what actually works for Tweeting writers. After all, if you're going to be “absolutely coerced into this constant self-promotion,” at least make sure that you're doing it right, yeah? In "10 authors who are brilliant at Twitter," The Guardian Books Blog groups together its pick of the masters (and mistresses) of the new medium. Joyce Carol Oates is one author who need make no apology for Tweeting as well as writing. You could reasonably...

Sneaking books into bookstores is not a good idea
May 25, 2014 | 10:36 am

Here’s another one from the “probably not a good idea” department. Self-published writer Brendan Leonard had a bright idea: he might see if he could get his book more exposure by planting it in a Barnes & Noble store. All that was necessary for it to ring up was to have an ISBN bar code on it, which it did. He then had the idea to use it as an Instagram promotional gimmick: place books in various stores and post their location to Instagram so people could go buy them. Granted that he was giving money away by giving his...

AuthorOffer.com: Another scam on indie authors?
April 9, 2014 | 10:37 am

AuthorOfferAnother scam targeting self-publishing and has apparently surfaced alongside the Penguin Random House-backed Author Solutions crowd: AuthorOffer.com, which apparently is soliciting payments from authors to "offer your Kindle Books to our 635,148 hungry readers , and get up to 24,350+ free downloads or 3390+ purchases for your book." Exactly how it's supposed to be doing this is not clear, because it seems from the site that all AuthorOffer.com does is to duplicate Amazon's updates of free and cut-price titles available on Kindle, and email that information out to its subscriber base. "Once you set your reading preferences, you’ll get a...

Which social media platforms are best for author promotion?
April 3, 2014 | 2:25 pm

social mediaWith so many social media outlets, authors and publishers may have a hard time finding the right platform for promotion. Promotion is huge part of the game, regardless if you have taken the self-publishing or traditional route. It’s important to connect and engage readers. Creating bonds with readers could potentially lead to more sales and create readers of your books for life. What are the options and how do you choose? If you use any platforms, let us know what works best for you in the comments. Twitter: People either love or hate Twitter. It scrolls quickly (depending on how many accounts you follow)...

Self-promotion tip of the day: Bitch up Amazon on Salon
March 4, 2014 | 2:38 pm

Yes, why throw money at Author Solutions packages? Even when "I have a major publisher and a buzzed-about debut," I can maybe do with a little extra push, eh? Even if I is Stephan Eirik Clark, whose novel "Sweetness #9" will be published by Little, Brown in August. All I have to do is go to those nice people at Salon and pen a little piece protesting that "Amazon buried my novel: Those search algorithms are for sale," and they'll even pay me for it. I mean, some writers these days get asked to write for free or to pay...

The smarm debate continued: It’s not about the Internet … or is it?
December 20, 2013 | 10:28 am

The literary feud about snark versus smarm kicked off at the end of this year seems set to splutter on well into 2014. Maureen Dowd, in the New York Times Sunday Review, picked it up in a piece entitled "Bigger Than Bambi," referring to the now-notorious Bambi Rule: "If you can’t say something nice, don’t say nothing at all." And, she concluded, "such prettifying is consistent with a culture dominated by an Internet concerned mainly with marketing techniques." Although I applaud Dowd's decision to stand by snark against the saccharin surge of smarm, I have to differ on that point -...

UK book publicity goes sub-parody with Biteback Publishing Stephen Ward is Innocent, OK launch
December 4, 2013 | 4:34 pm

biteback publishingFollowing the imaginary author online radio station publicity stunt for the non-book S released under the auspices of "creator" J.J. Abrams, we have another English book promotion exercise that stretches the limits of the credible - and tests the boundaries of the emetic. This time, it's the launch of Stephen Ward is Innocent, OK by Geoffrey Robertson QC, with an accompanying pledge to launch an appeal to ... well, clear Stephen Ward ... and ... well ... an accompanying musical from Sir Andrew Lloyd Webber. (Disclaimer: I am making absolutely no judgment on the guilt or innocence of Stephen Ward. All...

Big Publishing hype machine full on for Hallberg
November 26, 2013 | 6:29 pm

publishingThe race to be the next Jonathan Franzen thunders on, with Garth Risk Hallberg a shoo-in for that coveted Time Magazine front cover "Great American Novelist" position. Place your bets, ladies and gentlemen. Because Knopf and Jonathan Cape already have, paying respectively $2 million and a "a substantial six-figure deal" for his first full novel, the 900-page City on Fire. Oh, I do hope they're not taking too much of a ... you know ... risk? Some choice quotes from the NYT and Guardian coverage on Hallberg and his debut novel:  “Off the charts in its ambition, its powers of observation, its...

How to pitch your ebook for a possible ‘review’ to a news editor
November 18, 2013 | 10:45 am

pitch your ebookSo you've written a novel and you're ready to publish. Maybe you want to release it as an ebook or as a POD paperback -- or even both. Then comes the hard part: find an agent, if you need one, or an editor or a publisher -- again, if you need one. Not all writers do. Once you've done that, it's time to pitch your ebook to news reporters. I took some advice gleaned from my own experiences publishing and publicizing books as well as from articles online where PR people and reporters dished the dirt and what they look for...