Follow us on
Connect
More on TechnologyTell: Gadget News | Apple News

Promotion

AuthorOffer.com: Another scam on indie authors?
April 9, 2014 | 10:37 am

AuthorOfferAnother scam targeting self-publishing and has apparently surfaced alongside the Penguin Random House-backed Author Solutions crowd: AuthorOffer.com, which apparently is soliciting payments from authors to "offer your Kindle Books to our 635,148 hungry readers , and get up to 24,350+ free downloads or 3390+ purchases for your book." Exactly how it's supposed to be doing this is not clear, because it seems from the site that all AuthorOffer.com does is to duplicate Amazon's updates of free and cut-price titles available on Kindle, and email that information out to its subscriber base. "Once you set your reading preferences, you’ll get a...

Which social media platforms are best for author promotion?
April 3, 2014 | 2:25 pm

social mediaWith so many social media outlets, authors and publishers may have a hard time finding the right platform for promotion. Promotion is huge part of the game, regardless if you have taken the self-publishing or traditional route. It’s important to connect and engage readers. Creating bonds with readers could potentially lead to more sales and create readers of your books for life. What are the options and how do you choose? If you use any platforms, let us know what works best for you in the comments. Twitter: People either love or hate Twitter. It scrolls quickly (depending on how many accounts you follow)...

Self-promotion tip of the day: Bitch up Amazon on Salon
March 4, 2014 | 2:38 pm

Yes, why throw money at Author Solutions packages? Even when "I have a major publisher and a buzzed-about debut," I can maybe do with a little extra push, eh? Even if I is Stephan Eirik Clark, whose novel "Sweetness #9" will be published by Little, Brown in August. All I have to do is go to those nice people at Salon and pen a little piece protesting that "Amazon buried my novel: Those search algorithms are for sale," and they'll even pay me for it. I mean, some writers these days get asked to write for free or to pay...

The smarm debate continued: It’s not about the Internet … or is it?
December 20, 2013 | 10:28 am

The literary feud about snark versus smarm kicked off at the end of this year seems set to splutter on well into 2014. Maureen Dowd, in the New York Times Sunday Review, picked it up in a piece entitled "Bigger Than Bambi," referring to the now-notorious Bambi Rule: "If you can’t say something nice, don’t say nothing at all." And, she concluded, "such prettifying is consistent with a culture dominated by an Internet concerned mainly with marketing techniques." Although I applaud Dowd's decision to stand by snark against the saccharin surge of smarm, I have to differ on that point -...

UK book publicity goes sub-parody with Biteback Publishing Stephen Ward is Innocent, OK launch
December 4, 2013 | 4:34 pm

biteback publishingFollowing the imaginary author online radio station publicity stunt for the non-book S released under the auspices of "creator" J.J. Abrams, we have another English book promotion exercise that stretches the limits of the credible - and tests the boundaries of the emetic. This time, it's the launch of Stephen Ward is Innocent, OK by Geoffrey Robertson QC, with an accompanying pledge to launch an appeal to ... well, clear Stephen Ward ... and ... well ... an accompanying musical from Sir Andrew Lloyd Webber. (Disclaimer: I am making absolutely no judgment on the guilt or innocence of Stephen Ward. All...

Big Publishing hype machine full on for Hallberg
November 26, 2013 | 6:29 pm

publishingThe race to be the next Jonathan Franzen thunders on, with Garth Risk Hallberg a shoo-in for that coveted Time Magazine front cover "Great American Novelist" position. Place your bets, ladies and gentlemen. Because Knopf and Jonathan Cape already have, paying respectively $2 million and a "a substantial six-figure deal" for his first full novel, the 900-page City on Fire. Oh, I do hope they're not taking too much of a ... you know ... risk? Some choice quotes from the NYT and Guardian coverage on Hallberg and his debut novel:  “Off the charts in its ambition, its powers of observation, its...

How to pitch your ebook for a possible ‘review’ to a news editor
November 18, 2013 | 10:45 am

pitch your ebookSo you've written a novel and you're ready to publish. Maybe you want to release it as an ebook or as a POD paperback -- or even both. Then comes the hard part: find an agent, if you need one, or an editor or a publisher -- again, if you need one. Not all writers do. Once you've done that, it's time to pitch your ebook to news reporters. I took some advice gleaned from my own experiences publishing and publicizing books as well as from articles online where PR people and reporters dished the dirt and what they look for...

Want to promote that ebook? Do Facebook
November 3, 2013 | 11:44 am

facebookFirst let me state that I have no shares in Facebook or personal interest in promoting Mark Zuckerberg. But I thought I'd share the new Mashable/Statista/Shareaholic data on traffic from social networks to publishers. After all, it looks like everyone else is sharing - on Facebook most of all. "Facebook Drives the Most Traffic to Publishers, Beating Twitter and Reddit," reads the Mashable headline. And before you get too excited, the publishers they have in mind are online content publishers managing websites, not the book publisher kind. That said, the information is valuable to anyone using social networks to promote their...

Good Morning Canongate, as book promotion goes broadcast
October 25, 2013 | 4:57 pm

canongateAny eager and dewy-eyed self-publishers convinced that Kindle Direct Publishing has put them on the same footing as the book majors might want to take a close look at Canongate's latest promotional wheeze. The company has launched Radio Straka, a web-based audio broadcast station transmitting the work of fictional "towering figure of twentieth-century literature and culture" V.M. Straka, a pivotal character in the upcoming novel S by J.J. Abrams and Doug Dorst. I'm sorry, who? "Emmy-Award-winning filmmaker J.J. Abrams has produced, directed, or written films and television shows including Fringe, Lost, Alias, Felicity, Star Trek, Cloverfield, Mission: Impossible, and more," according...

An Intriguing Way to Look at Book Promotion
October 24, 2013 | 2:15 pm

book promotionIn this morning's links, there was a great article from Digital Book World which talks about the role of the writer in today's marketplace. Marketer Rob Eagar asserts that there is no such thing as an "author" anymore. Rather, there are "people who write stuff they want other people to buy"---aka salespeople. He makes the often-made point that if you want to be financially successful as a writer, you can't ignore book promotion. In his words, "you cannot afford to separate selling from the writing process. As you learn the craft of writing, you must also learn the craft of...

Literary festivals non-payment debate resurfaces
October 15, 2013 | 6:14 pm

literary festivalsAs some may recall, I ran a TeleRead piece a while back pulling together a series of alarming reports that indicate that too many literary festivals are little more than money-grubbing scams. Now a certain pseudonymous literary agent, sailing under the monicker of Dolores Montenegro, has fished the debate back up again in the pages of the UK's New Statesman, highlighting "The problem with literary festivals," which is that "most have big money sponsors but fail to pay authors - splurging on comedians and celebrity politicians instead." I'm happy to add, as a Scot, that Montenegro also concludes that "Scottish festivals...

Independent-publishing authors find GenCon an important part of promoting themselves
August 20, 2013 | 11:46 am

GEDC1339As I mentioned I would a few days ago, I attended GenCon in Indianapolis this year for TeleRead, just as I did a couple of years ago. I unfortunately took sick with a case of “con crud” on Friday night, so I did not have the energy to do the blogging direct from the con I had expected. However, I conducted many interviews, and will be posting them to TeleRead over coming days. Although GenCon is best known as a pen and paper RPG and board gaming convention, it actually has a lot for writers—especially self-published or small press...