advertising

The anti-ad-blocker arms race

July 20, 2015 // 0 Comments

Web ads are an evil, but to some extent one that publishers consider necessary. Stratechery has an interesting post on the rise of programmatic ad networks—networks that [...]

An Ad Model That Might Not Suck?

March 4, 2013 // 4 Comments

Last month I wrote about eBookPlus, a startup that wanted to make books free, with ads. To say I wasn’t thrilled would be an understatement. Most of you who commented [...]

E-Books With Advertising?

February 13, 2013 // 11 Comments

I just saw this press release from EbookPlus, which wants to make books legally free. Sounds good, right? But wait, there’s more. That’s free, with advertising. [...]

On self-publicity for self-publishers

July 21, 2012 // 0 Comments

On Lit Reactor, Richard Thomas has a primer discussing the tools that exist for self-promotion, that writers can use to get the word out about their books and projects. The [...]
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