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From the press release.  BISG is the Book Industry Study Group which is a research group funded by membership – primarily from the publishing industry:

Results from the most recent survey in VOLUME TWO show:

  • Fiction continues to dominate downloads, with literary fiction, science fiction, and romance each comprising over 20% of all format purchases.
  • The most influential factors leading to an e-book purchase are free samples and low prices.
    • “Power Buyers” (respondents who indicated that they acquired e-books at least weekly) have moved away from computers to dedicated e-readers and tablets much faster than the overall pool of respondents.

 

“While this unprecedented rate of change makes for great headlines, assessing its impact to the overall publishing industry needs further analysis. That’s why this study is so essential,” said Kelly Gallagher, Vice President of Publishing Services of New Providence, NJ-based Bowker. “It measures consumers’ pace of migration and also tracks such important nuances as whether e-books are in the substitutional mode or incremental mode. That’s the kind of insight that will allow effective navigation of an extraordinary shift in the marketplace.”

 

Consumer Attitudes Toward E-Book Reading also explores the use of e-book reading devices. Current results indicate the emergence of a bifurcated market, with preference for e-reading devices such as Kindle and NOOK as devices of choice for most fiction readers, while the iPad and other tablets are preferred by those engaging in more interactive types of reading that includes charts, graphs and multimedia.

 

Data for Consumer Attitudes Toward E-Book Reading was derived from a nationally representative panel of book consumers (men, women and teens). Each month a new group of 3,000 respondents complete surveys about their book purchasing behavior as part of PubTrack Consumer, a service of Bowker. Out of nearly 65,000 possible panelists drawn from the last 18 months, respondents were qualified for the BISG e-book survey by indicating they had either purchased a “digital book or e-book” or owned a dedicated e-reader device (such as Kindle, NOOK, or Sony Reader). This process yielded a survey sample of 750 e-book consumers.

 

The survey findings are available for sale both as a PDF Summary Report and as a complete data compendium, accessible online. A substantial discount is available for BISG members. For more information, or to order a copy of Consumer Attitudes Toward E-Book Reading, visitwww.bisg.org/publications/product.php?p=19&c=437

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