images.jpegAs part of the spin off of Shortcovers, now Kobo, and the investment by Borders in the new company, Borders has announced that it will open a new ebook store. Here is what Borders says in the press release related to the Kobo spin off:

“Our vision for a digital strategy that’s right for Borders is taking shape today through our investment in Kobo,” said Borders Group Chief Executive Officer Ron Marshall. “Powered by Kobo, we’ll launch a new eBook store on and make Borders-branded mobile applications available to our customers, including our 35 million Borders Rewards loyalty program members. Borders shares Kobo’s vision to provide any eBook on any device and we look forward to working closely with Kobo on content and distribution.”

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