‘This is a Bookshop’ Sign Goes Viral
May 10, 2013 | 10:00 am
By Joanna Cabot
An image has been making the rounds on Reddit of this clever bookshop sign, spotted on the door of The Albion Beatnik in Oxford. Reaction seems to be mixed; some people see such gimmicks as incredibly pretentious. Others are more sanguine and feel, as I do, that it’s meant to be a little tongue in cheek, and that if it works, more power to them.
Buried amongst the comments are some other gems, including this bookmark giveaway that another reader reported spotting:
“Please use this free bookmark wisely. Do not leave it in the rain, nor throw it at your enemy. Eschew the urge to use it as a substitute memo pad. Avoid open flames. It has a hallowed purpose; it reminds you of how happy you were before you were rudely interrupted by anything but reading.”