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The Strand Book Store displays Kindle price on price tag If you’re a book lover who lives anywhere near the Mason-Dixon Line, you’re probably familiar with the Strand. The legendary new-and-used bookstore in Manhattan’s East Village is famous for its claim of being home to “18 miles of books.” (Full disclosure: A little over a decade ago, I briefly worked as a Strand employee.)

I can’t remember where I found this photo, but it strikes me as admirable. Instead of simply wilting beneath the power of Amazon, the Strand has apparently decided to strike back by revealing its cheaper-than-Kindle Store prices, of all things.

Obviously, this is a bit of a gimmick. And as anyone who has even been there can surely tell you, the real benefit of buying books at the Strand isn’t really the price, but rather the experience. Still, I think there’s a lesson here for brick-and-mortar bookstore owners: Change is inevitable in this world, and having the right attitude—not to mention a good sense of humor—usually helps.

 
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