From the press release:
Barnes & Noble, Inc. (NYSE: BKS), the world’s largest bookseller, is inviting customers to experience what the critics and millions of customers are raving about: the company’s award-winning, bestselling line of NOOK reading devices. Beginning July 1, bring any eReader into a Barnes & Noble bookstore to compare and upgrade to a NOOK device and receive an instant NOOK Book collection — 30 free digital titles valued at $315. The limited-time NOOK upgrade program is offered with purchase of any popular NOOK device including the All-New NOOK and NOOK Color Reader’s Tablet™.
Beginning Friday, while supplies last, customers will receive a free, 2GB microSD card loaded with 30 NOOK Books – from cooking and lifestyle to classics and reference –when they show a bookseller their old device and purchase the NOOK reader that best suits them. Book lovers of all ages will love the All-New NOOK, the Simple Touch Reader™, which dozens of leading reviewers have praised as the best dedicated reading device on the market. The easy-to-use, ultra-light, portable 6-inch eReader features a simple, immersive experience with a full-touchscreen and the most-advanced E Ink® Pearl display, the longest battery life in the industry with an incredible two months on a single charge and the most social reading experience ever with NOOK Friends™ — all for just $139.
I’d be interested to know the 30 books. The Kobo came with 100 Project Gutenburg classics in unformatted plan text. Those went sent to delte. The books would have been keepers if they’d been properly formatted. Having B&N pick the 30 you get beforehand probably isn’t much of a deal. Based on the “from cooking and lifestyle to classics and reference ” description I’d more and likely say No Thanks even if I bought a Nook.
Here is a list of the 30 free books, from B&N’s site: http://www.barnesandnoble.com/help/help_cds2.asp?PID=38548 I was intrigued for a minute by this offer (I have the Gen1 Kindle), but was less intrigued when I discovered I couldn’t pick the 30 books, and then they lost me when I saw the actual list.