Follow us on

Other posts by Stephen Windwalker, editor of The Kindle Nation

The Real Story Behind Those Single-Digit Kindle Margins: Amazon Has Positioned Itself for a 50% Overall Market Share
February 2, 2011 | 5:50 pm

  Amazon's report of quarterly earnings last Thursday was  greeted widely as an indication that the company can't generate sufficient margins with Kindle devices and content. That interpretation has been reasonably straightforward, with strong echoes of sentiments that characterized critics' views of Amazon during its early pre-profitability years in late 1990s and into the 21st century: Despite rapid growth in Kindle hardware and content sales [the thinking goes], the combination of competition and Amazon's penchant for pursuing loss-leader strategies to capture market share have forced Kindle-associated margins so low that, as the Kindle portion of Amazon's overall business grows, it will lead...

Kindle Nation survey completed – 2,275 respondents
February 1, 2011 | 11:29 am

CanvasThe Winter 2011 Kindle Nation Citizen Survey closed just a few hours ago at midnight Big Island time, and I want to thank each and every one of the 2,275 official respondents! This is our 5th survey since early 2009, an that's an increase of 15.6 per cent over the previous record high for participation, set in August 2010, and it once again secures the survey's place as the single largest public survey of Kindle customers. You can take a look at detailed results of the survey by visiting this link:

Just How Big is the Kindle Revolution? Our Estimates
January 14, 2011 | 9:08 am

This post first appeared in Kindle Nation Daily on January 13, 2011. Amazon inducted bestselling author Nora Roberts as the third member of its Kindle Million Club yesterday with a press release stating that Roberts "has sold 1,170,539 Kindle books under her name and her pseudonym J.D. Robb." So we now have the following members in the Kindle Million Club, and you can click on these links to fill your Kindles up with hundreds of their titles: Visit Amazon's James Patterson Page Visit Amazon's Stieg Larsson Page Visit Amazon's Nora Roberts Page Come to think of it, when you look...

Latest ebook pricing analysis shows Amazon winning its battle with publishers over prices
September 7, 2010 | 7:07 am

images.jpgWhile it has been increasingly clear over the past year that Amazon is dominating the market share and price wars among dedicated ebook reader devices, it is now clear that Amazon is also winning its tug of war with traditional book publishers over ebook pricing. Amazon is succeeding dramatically in its efforts to bring an ever increasing number and percentage of all Kindle Store ebooks into its preferred price range between $2.99 and $9.99, inclusive, according to our most recent analysis of the overall pricing composition of the Kindle Store catalog and the "Top 100 Paid" spots on the Kindle Store...

Stephen Windwalker reviews the Kindle 3
August 23, 2010 | 9:16 am

Screen shot 2010-08-23 at 9.15.23 AM.pngBack on July 28, after testing the new Kindle 3 with 3G and Wi-Fi for half an hour, I gave the newest Amazon device a pretty strong “Wow.” I’ve been using Kindles now for 32 months and have been through every model and every Kindle App but one, but it was clear to me almost immediately that Amazon had done some wonderful things with the new release, all while maintaining its new $189 price point. (More about that price point later, of course, but the initial thing to say about the $189 price point is that, while it may...

Kindle books cheaper in UK than US; more text to speech as well
August 10, 2010 | 4:36 pm

images.jpgThis isn't scientific, but it certainly communicates the basic truth of the matter as of August 5. As of 4:30 pm Eastern time today, August 5, a US Kindle customer could have purchased the top 25 bestselling books in the US Kindle Store sales rankings for a grand total of $252.10. Over in the UK, at exactly the same time, a UK Kindle customer could have purchased the top 25 bestselling books in the UK Kindle Store sales rankings for a grand total of £99.13, which is the equivalent of $157.58 in US dollars. The books that make up the two lists, of...

Despite agency model, indications are that average ebook price going down
June 17, 2010 | 8:04 am

images.jpegPublishing consultant Mike Shatzkin made an interesting observation yesterday in an exchange that he and I had on his IdeaLog blog: We should long remember that in the Spring and early Summer of 2010, prices of ebooks actually went *up*. I don't think we'll look back five years from now and see that as a frequent occurrence. He and I agree that rising ebook prices probably won't be "a frequent occurrence" over the next five years. But even though he was basing the comment in part on my data showing that the number of Kindle store bestsellers priced above $10 had grown...

Ebooks accounted for 29% of all first week sales of The Girl Who Kicked the Hornet’s Nest
June 3, 2010 | 2:27 pm

511ZEohSj6L._SL160_AA115_.jpgTotal first-week ebook sales for Steig Larsson's instant bestseller The Girl Who Kicked the Hornet's Nest amounted to nearly 30% of all units sold, according to a report today from Publisher's Marketplace. The popular subscription-based book industry website's mid-day newsletter is reporting that "Knopf Doubleday spokesman Paul Bogaards says their internal figures show an approximate first week sell-through of 425,000 units--which includes 125,000 ebook editions." If we do the math for ourselves, this translates into a 29.4 percent ebook share of the title's total sell-through, which would be by far the largest percentage yet reported for ebook sales of a major trade...

Penguin Group Declares War on Kindle Owners with Bizarre Array of Exorbitant and Nonsensical Kindle Store Prices
June 2, 2010 | 6:41 am

nonsense.jpeg The long-delayed march of the Penguins? It wasn't worth the wait. After its agency price-fixing model co-conspirators came quickly to agreements with Amazon so that their ebook titles would remain in the Kindle Store right through the April Fool's Day transition date, the Penguin Publishing Group held readers hostage for about 8 weeks before finally reaching the end of the impasse, reported here moments before it was announced last week. Penguin has a terrific backlist and plenty of popular bestselling authors, and Kindle owners were waiting impatiently for an opportunity to purchase and download various among about 150 of the company's new...

Kindle apps for the PC and Mac now support Japanese language
May 31, 2010 | 10:57 am

By Stephen WindwalkerOriginally posted to Kindle Nation Daily 5.31.2010 Potentially big news for international readers here. Although Amazon has yet to make an announcement about it, the Kindle for PC and Kindle for Mac apps now render the Japanese language and alphabet. And thanks to an email that I received overnight from Mr. Toru Suzuki with my Japanese publisher Nikkei Business Publications, I'm happy to announce that one of the first Japanese language texts available to read with the Kindle for PC and Kindle for Mac apps is a lengthy free excerpt from the Japanese translation of my bestselling Kindle guide.   So,...

Power of the Catalog: Kindle Undercuts Agency Model Pricing by Adding 5,000 Titles a Day, 80% Priced Between $5 and $9.98
May 24, 2010 | 8:31 am

c686f6a6c97a8510c319c9e2fc643d95.jpeg It has been only 15 days since our last systematic look at the population of ebook price points in the Kindle Store, but there are two reasons why it makes a lot of sense to take a fresh look today: first, Amazon fulfilled its plan to restructure its Kindle Store bestseller lists and divide them into "paid" and "free" listings overnight last night; and equally important, during the past 15 days the Kindle Store catalog has experienced its most explosive growth ever, averaging over 5,000 new titles per...

How hungry is Japan for the Kindle? Perhaps there’s a clue here
May 20, 2010 | 9:08 am

File this one under "Go figure." This is a story about a traditional paperback version of a book about an ebook reader ... translated into a language that does not even render on the ebook reader ... by an author with zero name recognition in the country where the translated book is to be sold ... at a time when the company that manufactures and sells the ebook reader has not even committed publicly to a Japanese version of the ebook reader. I'm no Joe Konrath, but it is a story that is turning out well in its own way. One Friday morning in...

Waves of Change in the Kindlesphere: How the Kindle Store is Evolving
May 13, 2010 | 2:14 pm

wave.jpeg The waves of change continue in the Kindlesphere. In the next few weeks we expect to see the launch of the Kindle Apps Store, the rollout of new accessibility features including what Amazon calls "audible menuing," big changes in royalties and publishing features for Kindle authors and publishers, and a completion of the rollout of version of 2.5 of the operating software for the latest generation Kindle and Kindle DX. Many of us are watching with great interest for the denouement of the negotiations/controversies/conflicts that's currently keeping new Penguin titles out of the Kindle Store and all Random House titles out...

Are Agency Model Publishers Hanging Together or Playing for Their Own Edges? Latest Kindle Nation Price Survey Shows Decline in Titles Priced Over $9.99!
May 7, 2010 | 1:10 pm

images.jpegIt's been exactly a month since we last took a systematic look at the population of ebook price points in the Kindle Store, so it seems a good time for a fresh look after five weeks of experience with the agency model. under the agency model, we were told, some of the big publishers were colluding with Apple to take retail ebook pricing out of the hands of retailers such as the Kindle Store and replace Amazon's standard of $9.99 as a price for newly released ebooks with a 30% to 50% increase to price points between $12.99 and $14.99. The...

New Associates Page Suggests Amazon May Be About to Unleash Powerful Force in Marketing Kindle Content
May 2, 2010 | 10:16 am

Screen shot 2010-05-02 at 6.27.38 AM.pngWe won't jump the gun on what we find on the Amazon website (at least in this case) until an announcement is made, but it is too pretty a picture not to share a screen shot from a page that is, after all, now available to any of Amazon's 114 million customers. Back on March 15, in a post entitled What's in Store for the Kindle in 2010 and Beyond?, I shared a numbers of ideas for new Kindle initiatives, including this one: Re-integration of Kindle content with Amazon Associates: Originally, beginning with the Kindle launch in November 2007, Amazon paid a...

Summing Up the Last Week for Amazon: Phases I, II, and III of the Kindle Revolution Are Over, and Amazon Has Won All Three
April 27, 2010 | 7:10 am

Screen shot 2010-04-26 at 4.57.38 PM.pngEditor's Note: The following is excerpted from Stephen Windwalker's Kindle Nation Daily. For the full text go here. PB ... It is stunning news that the Nook outsold the Kindle in March, after a November-December Nook roll-out that was the second coming of the Ford Edsel. Only one problem: it didn't happen. The report on which these Nook-beats-Kindle stories are based is a report from PVI, the Taiwan-based company that provides e-ink displays for both devices. PVI said that it had shipped more manufacturing units of the Nook than of the Kindle to the U.S. in March. Well,...

Read and save your Kindle blogs with Kindle for the Mac, PC or other Kindle apps
March 20, 2010 | 7:45 am

Windwalker 1.jpgOriginally posted at Kindle Nation Daily 3.18.2010 The new Kindle for Mac App, like earlier apps for the PC and other devices, allows you to download the latest edition of any Kindle edition blog to which you are a subscriber so that you can read it on your computer and keep it there as long as you like. This is a great way to save blog posts for future reference or research -- or simply, in the case of blogs other than this one, because of their great literary quality. It can also be useful if there is a blog post...

wordpress analytics