Amazon headquartersWhen I first heard that Amazon wanted to push e-books hard, I thought, "Great! If anyone can move e-books into the mainstream, it's Amazon!" This big, trendy company is capable of mainstreaming almost anything. Wealth and will are there. Market cap on Wall Street is $11 billion; revenue, $9 billion. CEO Jeff Bezos is an e-commerce icon hailed as a genius---he's reportedly worth $4.3 billion. Now, how will writers and publishers fare? Amazon's possibilities His empire's e-book initiative actually could be very good not just for established authors but also for the unpublished and self-published varieties. I've sold hundreds of...