Apple reality distortion field goes right up to 11 on ebook autographs
September 30, 2013 | 3:36 pm
That infamous Apple reality distortion field that brought us such technological breakthroughs as the extra few nths of an inch on the iPad Mini screen is obviously cranked up to the max again. Apple has just filed a patent application (United States Patent Application 20130254284) with the US Patent and Trademarks Office for “Embedding an autograph in an electronic book.” And many tech journalists are reporting this as cutting-edge Apple innovation – despite the fact that other solutions for digitally autographing ebooks have been around in the market for years. I mean, it’s an area that is so well-established that there are even two preset TeleRead tags for it, for God’s sake.
As I already reported in a previous TeleRead piece, there are several competing options already out there for digital signings. Evan Jacobs’s Authorgraph service [http://www.authorgraph.com/] has been around since May 2011, according to its creator. MyWrite [http://www.mywriteapp.com/home], another solution, even offers an Apple App Store app for the purpose, leading you to wonder whether Apple even bothered to check its own App Store before making the filing.
If there is any unique intellectual property in the Apple filing, it could relate to the author-focused and proximity-based nature of the autographing process, which, as per the wording of the filing, focuses on “determining, by an author’s device, that a reader’s device is within a coverage area capable of communicating with the author’s device; the author’s device being associated with a first user account controlled by an author,” and so on. However, most of the journalists covering the story didn’t appear to dig that deep, and simply reported the patent as an Apple breakthrough.
AppleInsider journalist Mikey Campbell, for instance, blithely reported this as “a peculiar Apple invention” and simply covers the whole concept of digitally signing ebook copies, innocent of any apparent awareness that someone else has already done it. “Apple’s autograph embedding patent application was first filed for in 2012 and credits Casey Maureen Dougherty and Melissa Breglio Hajj as its inventors,” he concludes, but obviously the Authorgraph platform for one considerably predates this. And at least one sharper-eyed reader in the AppleInsider comments column remarks, citing Authorgraph, “there’s already at least one app for that.”
If Apple wants to really win back its innovation crown, I reckon it should patent that reality distortion field. I mean, a method of influencing journalists’ minds across vast distances and paralyzing their critical faculties, not to mention their Googling fingers? And of erasing the term “prior art” from their vocabularies? And of trapping their attention-spans within Apple’s walled garden? Sounds like breakthrough tech to me.