That is the title of an editoral by Edward Nawotka, at Publishing Perspectives, about what Apple may have in mind for the future. Go read it.
Apple is, if anything, the master of keeping it simple and, very often, attractive. And this is, I believe, one of the reasons that the launch of iBooks should give pause to many publishers. Now that Apple is in the “book space” with its own branded retailer, it’s only a short leap before they become publishers themselves. Just look at what Amazon has done since the launch of its Kindle, with the company launching a variety of publishing and self-publishing initiatives under their umbrella. In fact, on Tuesday, Amazon announced the first four original manuscripts to be published under it publishing imprint, AmazonEncore program; all discovered through its own Amazon Breakthrough Novel Award contest.
I would argue that Apple is in an equally strong position to become a publisher. Apple’s iPhoto software already offer users the opportunity to create photo albums based on templates which can then be easily converted into attractive bound books. It would take only a little effort for Apple to add similar functionality to its iWork software and to allow users to easily convert a document and images into an e-book, which could then be instantly uploaded to iBooks for sale.