imageA global Kindle 2 and a $40 price drop to $259 for the domestic Kindle 2 are making headlines today.

The new Kindle with U.S. and international wireless will sell for $279—with shipping to 100+ countries to start Oct. 19. Bizarrely, Canada will be among the 50+ nations still unKindle-ized. Also, Amazon will tack on a $2 charge for wireless downloads outside the States, including those of archived items. AT&T and global partners will supply international wireless.

Amazon is accepting pre-orders for the international model. Info is also available in Spanish, Japanese, German and French. Also see Techmeme and Google News links, as well as a Wired piece.

So far, refurbed Kindle 2s for U.S. customers are still $219, and refurbs of the original Kindle  go for $150. The Kindle DX is still a hefty $489 and offers only U.S. wireless.

image Amazon’s new moves may be an attempt to build momentum and steal attention away from Sony’s new $199 econo-Reader, as well as the new Touch and a forthcoming wireless model—not to mention a host of rival readers from companies such as Astak (left photo). Forrester Research predicts that three million dedicated e-readers will be sold in 2009, and at Amazon itself, Kindle book sales are now 48 percent of the total when both E and P editions are available, according to the New York Times. Go here for more on the Forrester report.

imageWhatever the reasons for the moves, I’m delighted to see Amazon belatedly discovering the existence of lands beyond America.

High on my remaining to-do list for Jeff Bezos and friends will be more content for these countries. Granted, several hundred thousand books will be available in at least some places overseas, and the hardware apparently won’t carry geo-restrictions, which should please users and displease certain publishers. “If publishers accept this lack of geo-restrictions on the Kindle store, the same rules should apply for every store,” tweets Hadrien Gardeur, lead developer at Feedbooks. On the negative,  book selections at non-U.S.-stores won’t be as extensive as in the States. May that change!

Full use of the ePub standard would also help, as well as the dropping of DRM or less dependence on it.

What’s more, how about a greater selection of font styles and sizes, as well as an all-text bolding capability? Amazon’s treatment of the visually impaired, to be colloquial, still sucks—especially since you can’t read Kindle books on the big monitor for your desktop.  Kindles with LCD screens, offering greater text-background contrast than the current E Ink, would be nice as an option. Hint, hint, Sony is even demoing a concept of a Sony Reader with flexible OLED tech.

image Kindle app releases for Android and additional platforms would also be good; let’s see some reality, not just promises.

And what gives with Canada? The Amazon site says: “Unfortunately, we are currently unable to ship Kindles or offer Kindle content in Canada. We are working to make Kindle available to our Canadian customers as soon as possible.”

The main Amazon news release follows in full.

Amazon Lowers Price on #1 Bestseller Kindle to $259 a
nd Introduces New Addition to the Kindle Family of Wireless Reading Devices-Kindle with U.S. & International Wireless

#1 bestseller Kindle now $259, Kindle with U.S. & International Wireless now available for pre-order at $279 and ships Oct. 19, Inc. (NASDAQ: AMZN) today announced that it is lowering the price of its #1 bestseller Kindle to $259, down from $299.  Also today, introduced a new addition to its family of portable reading devices—Kindle with U.S. & International Wireless.  Kindle with U.S. & International Wireless now enables readers to wirelessly download content in over 100 countries and territories.  Readers can pre-order Kindle with U.S. & International Wireless starting today for $279 at and it ships October 19. 

“Kindle is the most wished for, the most gifted, and the #1 bestselling product across the millions of items we sell on Amazon, and we’re excited to be able to lower the price,” said Jeff Bezos, Founder and CEO.  “We’re also excited to announce a new addition to the Kindle family—Kindle with global wireless.  At home or abroad in over 100 countries, you can think of a book and download it wirelessly in less than 60 seconds.”

Kindle wirelessly downloads books, newspapers, magazines, blogs, and personal documents to a crisp, high-resolution 6-inch electronic ink display that looks and reads like real paper.  Kindle utilizes the same 3G wireless technology as advanced cell phones, so you never need to hunt for a Wi-Fi hotspot or sync with a PC.   Readers can wirelessly shop the Kindle Store, download books in less than 60 seconds, automatically receive newspaper and magazine subscriptions, receive personal documents, and read from their library—now in over 100 countries and territories.

“Kindle has revolutionized the way we purchase and read books, by making it mobile, easy and intuitive,” said Randall Stephenson, chairman and chief executive officer of AT&T.  “We are excited to work with Amazon to help readers access books even faster and from significantly more places than ever before, including more than 100 countries and territories around the world through AT&T’s global wireless coverage.”

The U.S. Kindle Store ( now has more than 350,000 books, including New Releases and 104 of 112 New York Times Bestsellers, which are typically $9.99 or less.  More than 75,000 books have been added to the U.S. Kindle Store in just the last five months.  Starting today, Lonely Planet guides are now available in the Kindle Store, joining existing travel guide selection from publishers Rick Steves, Frommers and Michelin.

“Lonely Planet is excited to make a vast selection of travel guides from Australia to Zanzibar available to Kindle customers around the world,” said Lonely Planet CEO Matt Goldberg.  “Travelers can now pack as many Lonely Planet guides as they want into Kindle’s 10.2 ounces and download new guides wirelessly while travelling around the world.”

Over 50 top U.S. and international newspapers such as The New York Times, The Wall Street Journal, USA Today, The Washington Post, Financial Times, The Times (UK), Le Monde, Frankfurter Allgemeine Zeitung, and the Shanghai Daily are available in the Kindle Store for single purchase or subscription, and can now be delivered wirelessly in over 100 countries and territories.  Over 35 top magazines, such as The Economist, Newsweek, Time, The New Yorker, Foreign Affairs, The Atlantic, Forbes, Fortune, PC Magazine, and The New England Journal of Medicine are also available for single purchase or subscription, and can also be delivered wirelessly in the U.S. and abroad.  U.S. Kindle customers can also continue to take advantage of the Kindle Store’s selection of over 7,000 blogs and receive new posts while traveling overseas.

Kindle with U.S. & International Wireless offers customers the same features that have helped make Kindle with U.S. Wireless the #1 bestselling product on, including:

  • Slim and Trim: At just over a third of an inch thin (0.36 inches) and weighing just over 10 ounces, Kindle is pencil thin and lighter than a typical paperback.
  • Reads Like Real Paper: Kindle’s 6-inch electronic ink display reads like printed words on paper because the screen works using real ink and doesn’t use a backlight, eliminating the eyestrain and glare associated with other electronic displays.
  • Stores Up To 1,500 Books: Kindle’s 2 GB of memory holds up to 1,500 books and Kindle books are automatically backed up by Amazon so customers can re-download titles from their library.
    Read For Weeks On A Single Charge: Kindle’s electronic ink display sips battery power so users can read for over two weeks with wireless turned off and up to four days on a single charge with wireless on.
  • Read-To-Me: With the experimental Text-To-Speech feature, Kindle can read most newspapers, magazines, blogs, and books out loud.
  • Automatically Syncs With Kindle and Kindle Compatible Devices: Amazon’s “Whispersync” technology automatically syncs customers’ last page read, bookmarks, notes, and highlights across Kindle with U.S. & International Wireless, Kindle with U.S. Wireless, Kindle DX, and Kindle compatible devices like Kindle for iPhone.
  • Wirelessly Receive and Read Personal Documents:  Wirelessly send, receive, and read personal documents in a variety of formats such as Microsoft Word and PDF.
  • Instant Dictionary Lookup:  Kindle comes with the New Oxford American Dictionary and over 250,000 definitions that appear instantly at the bottom of the page.
  • Choose Text Size:  Kindle lets readers customize their reading preference by providing six different text sizes.
  • Bookmarks, Notes, and Highlights:  By using the QWERTY keyboard Kindle users can add annotations to text, as well as highlight and clip key passages and bookmark pages for future use.

Kindle with U.S. & International Wireless will be available for shipment to customers in over 100 countries around the world on October 19.  Media can visit the Kindle Media Room at for additional media resources and to request an interview.

About, Inc. (NASDAQ: AMZN), a Fortune 500 company based in Seattle, opened on the World Wide Web in July 1995 and today offers Earth’s Biggest Selection., Inc. seeks to be Earth’s most customer-centric company, where customers can find and discover anything they might want to buy online, and endeavors to offer its customers the lowest possible prices. and other sellers offer millions of unique new, refurbished and used items in categories such as Books; Movies, Music & Games; Digital Downloads; Electronics & Computers; Home & Garden; Toys, Kids & Baby; Grocery; Apparel; Shoes & Jewelry; Health & Beauty; Sports & Outdoors; and Tools, Auto & Industrial.

Amazon Web Services provides Amazon’s developer customers with access to in-the-cloud infrastructure services based on Amazon’s own back-end technology platform, which developers can use to enable virtually any type of business. Examples of the services offered by Amazon Web Services are Amazon Elastic Compute Cloud (Amazon EC2), Amazon Simple Storage Service (Amazon S3), Amazon SimpleDB, Amazon Simple Queue Service (Amazon SQS), Amazon Flexible Payments Service (Amazon FPS), Amazon Mechanical Turk and Amazon CloudFront.

Amazon and its affiliates operate websites, including,
,,,,, and

As used herein, “,” “we,” “our” and similar terms include, Inc., and its subsidiaries, unless the context indicates otherwise.

Forward-Looking Statements

This announcement contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. Actual results may differ significantly from management’s expectations. These forward-looking statements involve risks and uncertainties that include, among others, risks related to competition, management of growth, new products, services and technologies, potential fluctuations in operating results, international expansion, outcomes of legal proceedings and claims, fulfillment center optimization, seasonality, commercial agreements, acquisitions and strategic transactions, foreign exchange rates, system interruption, inventory, government regulation and taxation, payments and fraud. More information about factors that potentially could affect’s financial results is included in’s filings with the Securities and Exchange Commission, including its most recent Annual Report on Form 10-K and subsequent filings.

Kindle devices are sold through Amazon Digital Services, Inc.

(Last updated 8:34 a.m. Washington, D.C., time.)


  1. I’ve pre-ordered one. Including shipping and estimated Customs and VAT, that’s $387 or around £245.

    They are obviously restricting international book purchases to ones which they have international rights for, which is right and proper. I just wish they’d now open up the Kinde ebook store to non-US publishers.

  2. Thanks, Paul, and I hope that you and others in the UK and elsewhere outside the States will keep us posted on such issues as the local wireless and the availability of local content. Happy Kindling! And if you talk to talk support, don’t forget to mention ePub, lol!


  3. The terms and conditions of the Amazon Digital Text platform haven’t changed (yet?):

    6. “You will not be permitted to register for the Program without providing a valid U.S. bank account number to receive EFT payments.”

    13. “Publisher represents and warrants that it is a corporation or other entity or a sole proprietorship or person domiciled in the United States.”

  4. Unbelievable, here I was ready to buy an “international” Kindle
    — breaking down my utter “dislike” for Amazon after they refused
    to give us a Mobipocket app for our iPhones–
    when I discover the “new” ones are not available
    in Canada. You can buy one in Russia but you can’t
    in Canada. Canada is on the same side of
    the fence as China. Amazon. You are impossible!!!

  5. No Canada – no sense.

    They even have a Canadian Amazon store, but no Kindle?

    Makes you wonder who is smoking what.

  6. If you follow the mobile phone arena, which I do, you will find that Canadian telcos seem to be very difficult to deal with and often demand pricing that is much higher than in other markets.

    I offer the uninformed opinion that Amazon’s major problem in Canada is cutting a deal with a Canadian telco. I suspect that they can’t get one at a reasonable price.

  7. Look, the Canada problem is NOT Amazon but the wireless companies. I assure you that Amazon wants to be in Canada!!

    Now, my British friends are going to be very excited (my wife is British so we go there frequently). I’m hoping that, at some time, I can internationalize my DX, preferably WITHOUT buying a new one.

  8. i think that the $2 per download surcharge, if true, is a big mistake. i was under the (mistaken?) impression that the entire reason for providing ‘storage to the cloud’ was to help computer non-owners to *buy more titles* than just the 1500 or so that will fit on the device itself. and why would you pay two bucks to re-download something that was ‘free’ in the first place? very odd.

    maybe they should have just launched the device abroad at its original price of $359. i have no regrets that i bought early and paid that price. between february and now, i’ve gotten *way* more than $100 worth of use out of the thing.

    and — i would eventually love the ability to internationalize my k2, if actually using the function wouldn’t be so expensive that i’d never use it.

  9. For the record: once you have a kindle on account, you can buy/download books via the web on any PC much ad does. Then you can copy the boojs via USB so the wireless surcharge goes away.
    Presumably the surcharge is to pay the regional partners (and the travking accounting costs, too).
    Will be interesting to see how Sony and iRex handle wireless costs.
    I still think Amazon should do a WiFi kindle…

    Also: not at all amused at the $2 extra cost for books to Puerto Rico. Last I looked we were still part of the USA. :(

    Might be time to drum up a class action lawsuit there.

  10. Hi Guys,

    I think a general misconception is growing around this $2 download charge. If I read things correctly, where there is whispernet coverage, there is no surcharge on buying books in the country that your account belongs to. These downloads are free (as distinct from the cost of the actual book). US buyers of the International version of the Kindle will use it as normal – except when they travel overseas to a country that has coverage. In that case, buying a book over the air will attract the $2 surcharge. It can always be avoided when overseas by downloading to a computer and transferring via usb.

    Some of the confusion is also linked to the separate issue of the charge users pay to transfer personal files over the air to their device. In the UK, for example, they will pay almost $1 per Mb. Again this seems to be to cover Amazon’s costs and probably reflects the separate deals AT&T have made with their partners there.

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