According to CrunchGear, the Alex Reader is taking a different path than some of its competitors. Their goal is is to work with publishing houses and periodicals to create a branded webstore and an unique GIU for each device. That way a newspaper or publisher could offer “their own” device at a subsidized price. In addition they are looking at getting universities to develop university-branded Alexes.
With all the “me too” readers out there now it’s refreshing to see someone thinking in larger terms. It does mean, though, that I’ll hold off buying one until I see if a branded, subsidized version will come out. I wonder if Kobo is thinking about this?
