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	<title>Comments on: Full text of new Macmillan ad in Publishers Lunch</title>
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	<link>http://www.teleread.com/2010/02/04/full-text-of-macmillan-ad-in-publishers-lunch/</link>
	<description>News &#38; views on e-books, libraries, publishing and related topics</description>
	<lastBuildDate>Fri, 10 Sep 2010 04:33:43 +0000</lastBuildDate>
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		<title>By: Rosa</title>
		<link>http://www.teleread.com/2010/02/04/full-text-of-macmillan-ad-in-publishers-lunch/comment-page-1/#comment-1155906</link>
		<dc:creator>Rosa</dc:creator>
		<pubDate>Sun, 07 Feb 2010 01:05:37 +0000</pubDate>
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		<description>I am on a stright budget and purchase books on my Kindle because they are cheaper. I&#039;ve purchased and read more books. The CEO of Macmillan sounds like one of the many CEO&#039;s that have run their company into the ground. I don&#039;t buy books over ten dollars and I&#039;m not about to start. I hope more and more people stop buying books at these prices.</description>
		<content:encoded><![CDATA[<p>I am on a stright budget and purchase books on my Kindle because they are cheaper. I&#8217;ve purchased and read more books. The CEO of Macmillan sounds like one of the many CEO&#8217;s that have run their company into the ground. I don&#8217;t buy books over ten dollars and I&#8217;m not about to start. I hope more and more people stop buying books at these prices.</p>
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		<title>By: Craig</title>
		<link>http://www.teleread.com/2010/02/04/full-text-of-macmillan-ad-in-publishers-lunch/comment-page-1/#comment-1155812</link>
		<dc:creator>Craig</dc:creator>
		<pubDate>Sat, 06 Feb 2010 06:21:03 +0000</pubDate>
		<guid isPermaLink="false">http://www.teleread.org/?p=37646#comment-1155812</guid>
		<description>I don&#039;t like it.  If all retailers are agents and the price is being set by the publisher, then how can retailers compete with each other?  Can they even have specials if they wanted to?  How would they stand out from the rest?

And ebooks _should_ be priced less, because they are less.  You give up the right to resell, to lend, to giveaway.  You can&#039;t put it on a shelf in a collection to look pretty.

You do get some benefits, but some are overrated.  I can carry my library on one device.  Whoopie.  How often have you wanted to do that with your real library?  I tend to read a handful of books at the same time, and when they are done I don&#039;t look at them again for at least a year or two. 

I buy books for the Kindle because the savings per book are worth giving up some of the benefits of paper books.  The low price also encourages me to impulse buy.  I&#039;ve spent more on books in the last year then I ever have before.  Why can&#039;t publishers see this as a good thing?</description>
		<content:encoded><![CDATA[<p>I don&#8217;t like it.  If all retailers are agents and the price is being set by the publisher, then how can retailers compete with each other?  Can they even have specials if they wanted to?  How would they stand out from the rest?</p>
<p>And ebooks _should_ be priced less, because they are less.  You give up the right to resell, to lend, to giveaway.  You can&#8217;t put it on a shelf in a collection to look pretty.</p>
<p>You do get some benefits, but some are overrated.  I can carry my library on one device.  Whoopie.  How often have you wanted to do that with your real library?  I tend to read a handful of books at the same time, and when they are done I don&#8217;t look at them again for at least a year or two. </p>
<p>I buy books for the Kindle because the savings per book are worth giving up some of the benefits of paper books.  The low price also encourages me to impulse buy.  I&#8217;ve spent more on books in the last year then I ever have before.  Why can&#8217;t publishers see this as a good thing?</p>
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		<title>By: Ricdesan</title>
		<link>http://www.teleread.com/2010/02/04/full-text-of-macmillan-ad-in-publishers-lunch/comment-page-1/#comment-1155677</link>
		<dc:creator>Ricdesan</dc:creator>
		<pubDate>Fri, 05 Feb 2010 16:08:12 +0000</pubDate>
		<guid isPermaLink="false">http://www.teleread.org/?p=37646#comment-1155677</guid>
		<description>This is great! I was hoping that the publishing bigwigs were every bit the morons studio heads in the music and movie industry are! I mean hell, look at all the success they have had pissing on their customers since the dawn of the digital age! It will be so awesome when book readers get upset enough to create the book version of an MP3! I will love it, keep it up Boneheads! Ohh btw Amazon, you tried to keep it reasonable and you win BIGGGGG points with me for your efforts!</description>
		<content:encoded><![CDATA[<p>This is great! I was hoping that the publishing bigwigs were every bit the morons studio heads in the music and movie industry are! I mean hell, look at all the success they have had pissing on their customers since the dawn of the digital age! It will be so awesome when book readers get upset enough to create the book version of an MP3! I will love it, keep it up Boneheads! Ohh btw Amazon, you tried to keep it reasonable and you win BIGGGGG points with me for your efforts!</p>
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		<title>By: Larry King</title>
		<link>http://www.teleread.com/2010/02/04/full-text-of-macmillan-ad-in-publishers-lunch/comment-page-1/#comment-1155659</link>
		<dc:creator>Larry King</dc:creator>
		<pubDate>Fri, 05 Feb 2010 12:50:50 +0000</pubDate>
		<guid isPermaLink="false">http://www.teleread.org/?p=37646#comment-1155659</guid>
		<description>@Binko Barnes

As a reader, I am heartened to see a more open and flexible market, not one artificially driven solely by the profit in e-readers.  So I do not understand the comment about &quot;cash cows to be milked.&quot;

Under the new formula, Macmillan will, as I understand it, make make less money from Kindle books than at present, but under a sustainable business model.  That has to be good news:  for publishers, yes, but also for readers--there will continue to be good books, with appropriate rewards for writing and publishing them.

How much should electronic versions of a book cost?  50%?  More? Less?   I don&#039;t know.   As a reader I can say, 10% sounds terrific.  Or, how about free?  Great!

Now just find those first-rate writers and publishers who do not need to eat.

Libraries and used books are terrific, but the key to the reading eco-system is a healthy and vibrant market among ALL the players (authors, publishers, retailers, readers).</description>
		<content:encoded><![CDATA[<p>@Binko Barnes</p>
<p>As a reader, I am heartened to see a more open and flexible market, not one artificially driven solely by the profit in e-readers.  So I do not understand the comment about &#8220;cash cows to be milked.&#8221;</p>
<p>Under the new formula, Macmillan will, as I understand it, make make less money from Kindle books than at present, but under a sustainable business model.  That has to be good news:  for publishers, yes, but also for readers&#8211;there will continue to be good books, with appropriate rewards for writing and publishing them.</p>
<p>How much should electronic versions of a book cost?  50%?  More? Less?   I don&#8217;t know.   As a reader I can say, 10% sounds terrific.  Or, how about free?  Great!</p>
<p>Now just find those first-rate writers and publishers who do not need to eat.</p>
<p>Libraries and used books are terrific, but the key to the reading eco-system is a healthy and vibrant market among ALL the players (authors, publishers, retailers, readers).</p>
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		<title>By: Bob</title>
		<link>http://www.teleread.com/2010/02/04/full-text-of-macmillan-ad-in-publishers-lunch/comment-page-1/#comment-1155591</link>
		<dc:creator>Bob</dc:creator>
		<pubDate>Thu, 04 Feb 2010 22:57:33 +0000</pubDate>
		<guid isPermaLink="false">http://www.teleread.org/?p=37646#comment-1155591</guid>
		<description>e book?  That shows you just what he thinks of them - he doesn&#039;t even know that 99% of people use the word ebook or the Teleread style e-book.

Seriously, I haven&#039;t seen them refereed to as e books in about a decade. 

He really must be doing a ton of research about them :rofl:</description>
		<content:encoded><![CDATA[<p>e book?  That shows you just what he thinks of them &#8211; he doesn&#8217;t even know that 99% of people use the word ebook or the Teleread style e-book.</p>
<p>Seriously, I haven&#8217;t seen them refereed to as e books in about a decade. </p>
<p>He really must be doing a ton of research about them :rofl:</p>
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		<title>By: HeavyG</title>
		<link>http://www.teleread.com/2010/02/04/full-text-of-macmillan-ad-in-publishers-lunch/comment-page-1/#comment-1155582</link>
		<dc:creator>HeavyG</dc:creator>
		<pubDate>Thu, 04 Feb 2010 21:52:43 +0000</pubDate>
		<guid isPermaLink="false">http://www.teleread.org/?p=37646#comment-1155582</guid>
		<description>Binko is right on the money.

And speaking of money, I doubt that I&#039;ll be spending any of mine on new MacMillan titles. I&#039;ll wait for them to start popping up in the used book market.

So Mr. Sargent - how much money will you and your authors make from me then?</description>
		<content:encoded><![CDATA[<p>Binko is right on the money.</p>
<p>And speaking of money, I doubt that I&#8217;ll be spending any of mine on new MacMillan titles. I&#8217;ll wait for them to start popping up in the used book market.</p>
<p>So Mr. Sargent &#8211; how much money will you and your authors make from me then?</p>
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		<title>By: Binko Barnes</title>
		<link>http://www.teleread.com/2010/02/04/full-text-of-macmillan-ad-in-publishers-lunch/comment-page-1/#comment-1155569</link>
		<dc:creator>Binko Barnes</dc:creator>
		<pubDate>Thu, 04 Feb 2010 20:25:13 +0000</pubDate>
		<guid isPermaLink="false">http://www.teleread.org/?p=37646#comment-1155569</guid>
		<description>Not one word in there about the rights or concerns of readers. To MacMillan and other big publishers we are just cash cows to be milked.</description>
		<content:encoded><![CDATA[<p>Not one word in there about the rights or concerns of readers. To MacMillan and other big publishers we are just cash cows to be milked.</p>
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		<title>By: Chris Meadows</title>
		<link>http://www.teleread.com/2010/02/04/full-text-of-macmillan-ad-in-publishers-lunch/comment-page-1/#comment-1155567</link>
		<dc:creator>Chris Meadows</dc:creator>
		<pubDate>Thu, 04 Feb 2010 19:43:26 +0000</pubDate>
		<guid isPermaLink="false">http://www.teleread.org/?p=37646#comment-1155567</guid>
		<description>And once again Tor.com &lt;a href=&quot;http://www.tor.com/index.php?option=com_content&amp;view=blog&amp;id=58735&quot; rel=&quot;nofollow&quot;&gt;posts it at the top of the blog&lt;/a&gt; but removes the ability to add comments.

Let&#039;s hear it for &quot;the Tor.com community&quot;, everyone. Yay.</description>
		<content:encoded><![CDATA[<p>And once again Tor.com <a href="http://www.tor.com/index.php?option=com_content&#038;view=blog&#038;id=58735" rel="nofollow">posts it at the top of the blog</a> but removes the ability to add comments.</p>
<p>Let&#8217;s hear it for &#8220;the Tor.com community&#8221;, everyone. Yay.</p>
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		<title>By: Richard Herley</title>
		<link>http://www.teleread.com/2010/02/04/full-text-of-macmillan-ad-in-publishers-lunch/comment-page-1/#comment-1155563</link>
		<dc:creator>Richard Herley</dc:creator>
		<pubDate>Thu, 04 Feb 2010 19:36:11 +0000</pubDate>
		<guid isPermaLink="false">http://www.teleread.org/?p=37646#comment-1155563</guid>
		<description>&quot;I remain full of admiration and respect for [Amazon].&quot;

:0)</description>
		<content:encoded><![CDATA[<p>&#8220;I remain full of admiration and respect for [Amazon].&#8221;</p>
<p>:0)</p>
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