I live in Spain and I find that figure extremely generous and hard to believe. Even when some important chain stores were selling electronic readers during Christmas, the number of e-reader models currently available in the country is quite scarce (a couple of rebranded Hanlins and Netronix, Cool-er; all the other models, like Sony reader, iLiad, etc., are imported).

That information is more like a purposely vague desiderata and should not be taken too seriously.