Second, very shortly after I made the post, I added language you that you may or may not have seen. I said: “An accidental mouse rollover in the wrong place will bring on the torture.”

That’s what happened to me and perhaps to others with complaints about the ad. While, technically, you have to request the video and sound, the reality is that it can appear anyway by rather common accidents. I normally can roll over pages with impunity.

You know what would be a nice quick cure? Changing the ad so surfers actually had to CLICK. Would that be possible? If you did this on the ad, no matter where it appeared, I would be thrilled to publish the news.

I’m open minded on this and hope you’ll be, too.

Thanks, and happy holidays regardless of our differences!

David Rothman / 703-370-6540

My name is Ben Plomion and I work for the GE Capital Corporate Communications team. You can follow me on Twitter @GECapitalNews. I wanted to bring to your attention that in order to hear the audio in our banner ads, you had to click on the flash banner or mouse over it, which is when the audio starts.
Here’s a site where you can see how it works.
http://apps.eyewonderlabs.com/adWdrVideoSpace/ad/86734/approvalJSTags.html

The last thing we wanted to do is to have audio starting automatically. This is a nuisance and I am sorry if we gave this impression this is what we were trying to achieve.

Thank you for sharing your concern with us.

Kind regards

Ben Plomion
Manager, Communications
@GECapitalnews