Comments on: Twitter a flop as a book promoter? Or just a failure with SOME books?

By: David Alastair Hayden

David Alastair Hayden — Fri, 04 Dec 2009 14:25:08 +0000

Social networks are social networks, not PR platforms. You’re building relationships, only not just with potential customers. I frequently seek advice from fellow authors. And I got a large surge of interest after one of them re-tweeted one of my announcements.

Unless your tweets are hitting millions of people, they’re not going to lead to a lot of sales.

By: marc nash

marc nash — Thu, 03 Dec 2009 20:46:15 +0000

Twitter has blown my mind with the amount of traffic I’ve been able to direct to my free sample of the novel. How many of those viewers turn into sales of the hard copy? Less than 1% I’m guessing. You can lead a horse to water …

Still, if you’re patient and in for the long haul, you can use it to build a following beyond just the environs of Twitterland.

By: David Rothman

David Rothman — Thu, 03 Dec 2009 15:27:07 +0000

Jon: Yep, information needs to be of genuine interest to readers if you’re going to build a relationship that can lead to sales. But even that strategy does not always seem to work. David

By: Jon Renaut

Jon Renaut — Thu, 03 Dec 2009 15:16:05 +0000

Spamming people with ads for your book doesn’t work. Building relationships with potential customers does work. This isn’t about Twitter at all.