Comments on: Crunchpad alive and well, Arrington says: Potential e-book reader gizmo—if he can address some major issues http://www.teleread.com/ebooks/crunchpad-alive-and-well-says-arrington-potential-e-book-reader/ News & views on e-books, libraries, publishing and related topics Wed, 15 Feb 2012 12:33:34 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: Michael Harris http://www.teleread.com/ebooks/crunchpad-alive-and-well-says-arrington-potential-e-book-reader/comment-page-1/#comment-1149131 Michael Harris Mon, 16 Nov 2009 02:10:42 +0000 http://www.teleread.org/2009/11/15/crunchpad-alive-and-well-says-arrington-potential-e-book-reader/#comment-1149131 I believe I read somewhere that he was thinking of advertising the way that Mozilla does it. When you buy the device and start up the web browser it would default to some default (Google/Bing?) search engine. I don't really think the advertising income from any one user would be sufficient to offset the device cost. It may be interesting as a revenue stream to techcrunch, but it would probably be negligible to the device cost. Unless, the device was actually bundled with a service. For example, a data plan from a cell company, a wi-fi network such as boingo, or even as a subscription to a news source. The WallStreet Journal Techcrunch pad? I believe I read somewhere that he was thinking of advertising the way that Mozilla does it. When you buy the device and start up the web browser it would default to some default (Google/Bing?) search engine.

I don’t really think the advertising income from any one user would be sufficient to offset the device cost. It may be interesting as a revenue stream to techcrunch, but it would probably be negligible to the device cost.

Unless, the device was actually bundled with a service. For example, a data plan from a cell company, a wi-fi network such as boingo, or even as a subscription to a news source. The WallStreet Journal Techcrunch pad?

]]> By: Rob Preece, Publisher http://www.teleread.com/ebooks/crunchpad-alive-and-well-says-arrington-potential-e-book-reader/comment-page-1/#comment-1149118 Rob Preece, Publisher Sun, 15 Nov 2009 18:57:00 +0000 http://www.teleread.org/2009/11/15/crunchpad-alive-and-well-says-arrington-potential-e-book-reader/#comment-1149118 Isn't non-obtrusive advertising sort of an oxymoron. From my own experience running Google ads in non-obtrusive (bottom of the page) locations, I'll state that I display many hundreds of ads per click. Generating significant revenue by non-obtrusive ads is theoretically possible but I have a hard time believing it'll pay for these devices. Times do change, but past experience with ad-supported internet, ad-supported PCs, and ad-supported eBooks doesn't seem especially encouraging. Still, looks like a beautiful device. Rob Preece Publisher Isn’t non-obtrusive advertising sort of an oxymoron. From my own experience running Google ads in non-obtrusive (bottom of the page) locations, I’ll state that I display many hundreds of ads per click. Generating significant revenue by non-obtrusive ads is theoretically possible but I have a hard time believing it’ll pay for these devices. Times do change, but past experience with ad-supported internet, ad-supported PCs, and ad-supported eBooks doesn’t seem especially encouraging.

Still, looks like a beautiful device.

Rob Preece
Publisher

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