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	<title>Comments on: Marketing your digital magazine &#8211; you need to do it</title>
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	<description>News &#38; views on e-books, libraries, publishing and related topics</description>
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		<title>By: Rich Adin</title>
		<link>http://www.teleread.com/paul-biba/marketing-your-digital-magazine-you-need-to-do-it/comment-page-1/#comment-1146442</link>
		<dc:creator>Rich Adin</dc:creator>
		<pubDate>Mon, 05 Oct 2009 16:12:35 +0000</pubDate>
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		<description>I was one of those PC Magazine subscribers and I opted to have my subscription transferred to Discover magazine rather than read PC Magazine online.

Recently Computer Shopper stopped printing but unlike PC Mag, didn&#039;t notify subscribers and didn&#039;t offer choices. Instead, I am now shifted to Esquire. Granted the deal was good -- Esquire is giving me 3 issues for every 1 issue remaining on my Computer Shopper subscription (which means I&#039;ll be getting Esquire until 2019, assuming it remains it print) -- but the magazine is a junk magazine as far as I am concerned, i.e., one I wouldn&#039;t buy or subscribe to or want as a gift. I could care less what Matt Damon thinks or even if he thinks (I do think he is an excellent actor; I just don&#039;t care one whit about his personal life -- or Letterman&#039;s for that matter) and I really hate magazines that include perfume ads with samples that stink up the house, another Esquire &quot;bonus&quot;.

But the issue really is going from print to online only. I am unwilling to read a magazine or a newspaper at my computer. I already read more than I care to on my computer. If the magazines and newspapers can be properly displayed and read on a dedicated reading device like the forthcoming Sony Daily Edition, iRex 800, or Plastic Logic, then I would be willing to read them digitally. But absent that, I want to get away from my computer screens, not embrace them even more than I currently do.

And if a magazine is going to go digital only, it should offer me, in addition to the digital option, my money back for the unused portion of my subscription or a choice of print magazines to transfer my subscription to, or the option of &quot;donating&quot; my subscription to someone else -- not force me to received more junk mail like Esquire.</description>
		<content:encoded><![CDATA[<p>I was one of those PC Magazine subscribers and I opted to have my subscription transferred to Discover magazine rather than read PC Magazine online.</p>
<p>Recently Computer Shopper stopped printing but unlike PC Mag, didn&#8217;t notify subscribers and didn&#8217;t offer choices. Instead, I am now shifted to Esquire. Granted the deal was good &#8212; Esquire is giving me 3 issues for every 1 issue remaining on my Computer Shopper subscription (which means I&#8217;ll be getting Esquire until 2019, assuming it remains it print) &#8212; but the magazine is a junk magazine as far as I am concerned, i.e., one I wouldn&#8217;t buy or subscribe to or want as a gift. I could care less what Matt Damon thinks or even if he thinks (I do think he is an excellent actor; I just don&#8217;t care one whit about his personal life &#8212; or Letterman&#8217;s for that matter) and I really hate magazines that include perfume ads with samples that stink up the house, another Esquire &#8220;bonus&#8221;.</p>
<p>But the issue really is going from print to online only. I am unwilling to read a magazine or a newspaper at my computer. I already read more than I care to on my computer. If the magazines and newspapers can be properly displayed and read on a dedicated reading device like the forthcoming Sony Daily Edition, iRex 800, or Plastic Logic, then I would be willing to read them digitally. But absent that, I want to get away from my computer screens, not embrace them even more than I currently do.</p>
<p>And if a magazine is going to go digital only, it should offer me, in addition to the digital option, my money back for the unused portion of my subscription or a choice of print magazines to transfer my subscription to, or the option of &#8220;donating&#8221; my subscription to someone else &#8212; not force me to received more junk mail like Esquire.</p>
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