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	<title>Comments on: io9 interviews Night Shade Books&#8217; Jeremy Lassen</title>
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		<title>By: Steve Jordan</title>
		<link>http://www.teleread.com/ebooks/interview-with-night-shade-books-jeremy-lassen/comment-page-1/#comment-1144907</link>
		<dc:creator>Steve Jordan</dc:creator>
		<pubDate>Sat, 12 Sep 2009 21:27:25 +0000</pubDate>
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		<description>Interesting comment about the Nintendo store!  Finding the people who are already consuming your niche, and targeting them, is always a great idea.  

I largely agree with Jeremy&#039;s comments about dedicated readers... they will always be niche products (though that doesn&#039;t mean they can&#039;t be successful, if well-engineered and marketed properly).

However, I do see a different future for print books.  I see them becoming &quot;special&quot; as opposed to &quot;mainstream&quot; products... gifts and showpieces.  As such, they too will become the niche products against more common digital materials, the loss leaders that will pull consumers in to the real product... the e-book.</description>
		<content:encoded><![CDATA[<p>Interesting comment about the Nintendo store!  Finding the people who are already consuming your niche, and targeting them, is always a great idea.  </p>
<p>I largely agree with Jeremy&#8217;s comments about dedicated readers&#8230; they will always be niche products (though that doesn&#8217;t mean they can&#8217;t be successful, if well-engineered and marketed properly).</p>
<p>However, I do see a different future for print books.  I see them becoming &#8220;special&#8221; as opposed to &#8220;mainstream&#8221; products&#8230; gifts and showpieces.  As such, they too will become the niche products against more common digital materials, the loss leaders that will pull consumers in to the real product&#8230; the e-book.</p>
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