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	<title>Comments on: Newspaper debate redux: Drop &#8216;free&#8217; on Web or raise prices?</title>
	<atom:link href="http://www.teleread.com/2009/05/08/fewer-people-buying-your-p-newspapers-or-flat-sales-easy-cure-drop-free-on-web-or-raise-prices/feed/" rel="self" type="application/rss+xml" />
	<link>http://www.teleread.com/newspapers/fewer-people-buying-your-p-newspapers-or-flat-sales-easy-cure-drop-free-on-web-or-raise-prices/</link>
	<description>News &#38; views on e-books, libraries, publishing and related topics</description>
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		<title>By: Steve Jordan</title>
		<link>http://www.teleread.com/newspapers/fewer-people-buying-your-p-newspapers-or-flat-sales-easy-cure-drop-free-on-web-or-raise-prices/comment-page-1/#comment-1055418</link>
		<dc:creator>Steve Jordan</dc:creator>
		<pubDate>Mon, 11 May 2009 12:51:40 +0000</pubDate>
		<guid isPermaLink="false">http://www.teleread.org/2009/05/08/fewer-people-buying-your-p-newspapers-or-flat-sales-easy-cure-drop-free-on-web-or-raise-prices/#comment-1055418</guid>
		<description>@Tracy:
&lt;blockquote&gt;I speculate that professional journalists will begin to band together into non-profit style organizations so that they can do real investigative journalism and then market their content to any publication in any medium that wants to pay for it. This would be good because it would eliminate or reduce the advertisement based model that sometimes has a deleterious influence on news media.&lt;/blockquote&gt;

I like this idea, but I don&#039;t see how this removes advertisers.  After all, the news delivery company would have to pay for those articles with something... and advertisers would be there to pay for ad space.  Unfortunately, you still run the risk of advertisers dictating what news stories you run for their money (just like we do now).

@Rich: Say, there&#039;s a kid in front of your house with a message from town.  He says the blacksmith is offering a deal on horse-shoeing this week, buy 3 and get one free. ;)

Too many print-readers fall on the same names to condemn all online news.  There is more out there than &quot;Rush and Hoffpo, or nearly all bloggers&quot; and we all know it.</description>
		<content:encoded><![CDATA[<p>@Tracy:</p>
<blockquote><p>I speculate that professional journalists will begin to band together into non-profit style organizations so that they can do real investigative journalism and then market their content to any publication in any medium that wants to pay for it. This would be good because it would eliminate or reduce the advertisement based model that sometimes has a deleterious influence on news media.</p></blockquote>
<p>I like this idea, but I don&#8217;t see how this removes advertisers.  After all, the news delivery company would have to pay for those articles with something&#8230; and advertisers would be there to pay for ad space.  Unfortunately, you still run the risk of advertisers dictating what news stories you run for their money (just like we do now).</p>
<p>@Rich: Say, there&#8217;s a kid in front of your house with a message from town.  He says the blacksmith is offering a deal on horse-shoeing this week, buy 3 and get one free. <img src='http://www.teleread.com/wp-includes/images/smilies/icon_wink.gif' alt=';)' class='wp-smiley' /> </p>
<p>Too many print-readers fall on the same names to condemn all online news.  There is more out there than &#8220;Rush and Hoffpo, or nearly all bloggers&#8221; and we all know it.</p>
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		<title>By: Rich Adin</title>
		<link>http://www.teleread.com/newspapers/fewer-people-buying-your-p-newspapers-or-flat-sales-easy-cure-drop-free-on-web-or-raise-prices/comment-page-1/#comment-1054224</link>
		<dc:creator>Rich Adin</dc:creator>
		<pubDate>Sat, 09 May 2009 16:02:00 +0000</pubDate>
		<guid isPermaLink="false">http://www.teleread.org/2009/05/08/fewer-people-buying-your-p-newspapers-or-flat-sales-easy-cure-drop-free-on-web-or-raise-prices/#comment-1054224</guid>
		<description>After reading these comments and comments elsewhere about print newspapers, I&#039;m glad that I&#039;m in my declining years. Unlike most commentators, I absolutely abhor reading news on the computer or watching TV. I could not enjoy my day without lingering over my New York Times at breakfast. I&#039;ve been reading the New York Times daily for nearly 50 years and have grown to trust it (and yes, its reporting has been wrong on occasion but for the most part, the Times is a much more reliable news source than Rush or HuffPo or nearly all bloggers who aren&#039;t repeating what they read in the Times).

I think a well-crafted newspaper like the Times does more than just report news. It also helps preserve our language, helps teach children to read, and keeps us in touch with our society much more broadly than online blogs. It also acts as a filter against Internet telephone -- you know, those false stories and rumors that spread like a virus on the Internet so quickly that they become accepted as true even when proven false because it was on the Internet.

I am not a journalist so I have no job at stake. But I am a concerned citizen of the world and I rue the day when &quot;c u @ 8&quot; becomes acceptable grammar and stringing 5 such phrases together becomes prize-winning literature. Technology has its place, but sometimes it is better to be a bit behind the times.</description>
		<content:encoded><![CDATA[<p>After reading these comments and comments elsewhere about print newspapers, I&#8217;m glad that I&#8217;m in my declining years. Unlike most commentators, I absolutely abhor reading news on the computer or watching TV. I could not enjoy my day without lingering over my New York Times at breakfast. I&#8217;ve been reading the New York Times daily for nearly 50 years and have grown to trust it (and yes, its reporting has been wrong on occasion but for the most part, the Times is a much more reliable news source than Rush or HuffPo or nearly all bloggers who aren&#8217;t repeating what they read in the Times).</p>
<p>I think a well-crafted newspaper like the Times does more than just report news. It also helps preserve our language, helps teach children to read, and keeps us in touch with our society much more broadly than online blogs. It also acts as a filter against Internet telephone &#8212; you know, those false stories and rumors that spread like a virus on the Internet so quickly that they become accepted as true even when proven false because it was on the Internet.</p>
<p>I am not a journalist so I have no job at stake. But I am a concerned citizen of the world and I rue the day when &#8220;c u @ 8&#8243; becomes acceptable grammar and stringing 5 such phrases together becomes prize-winning literature. Technology has its place, but sometimes it is better to be a bit behind the times.</p>
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		<title>By: EC</title>
		<link>http://www.teleread.com/newspapers/fewer-people-buying-your-p-newspapers-or-flat-sales-easy-cure-drop-free-on-web-or-raise-prices/comment-page-1/#comment-1053899</link>
		<dc:creator>EC</dc:creator>
		<pubDate>Sat, 09 May 2009 02:30:10 +0000</pubDate>
		<guid isPermaLink="false">http://www.teleread.org/2009/05/08/fewer-people-buying-your-p-newspapers-or-flat-sales-easy-cure-drop-free-on-web-or-raise-prices/#comment-1053899</guid>
		<description>I&#039;m glad you&#039;re writing about newspapers. This bit with the larger Kindle for newspapers, plus a sound bite I heard on local radio, has prompted me to sign up for a free trial of the Philadelphia Inquirer&#039;s epaper. I was familiar with their philly.com site, and couldn&#039;t figure out what else they could offer that would be worth paying for.

I have to say it&#039;s great. It&#039;s actually the entire paper, but when you pop up an article to read, it&#039;s in nice large type. You can download it in PDF form and save it to read later. No DRM that I&#039;m aware of, so you could theoretically save it forever. There&#039;s a mobile version. You can listen to the articles if you want, save clippings, and they don&#039;t prevent you from printing articles. They are even set up to let you post articles to social networking sites or blogs. Seems like I&#039;d be getting more for my money than with a Kindle newspaper, you don&#039;t have to buy a separate device for it.

The Inky is in bankruptcy right now, and I feel like it&#039;s time to put my money where my mouth is. In the past, when we&#039;d try the actual paper, I&#039;d end up cancelling because I couldn&#039;t stand having all that paper piling up. Now I have no excuse! It&#039;s worth $10 a month to me to try and preserve a local icon. Good reading, too.

I&#039;m curious what newspapers in other cities are offering as far as electronic subscriptions.</description>
		<content:encoded><![CDATA[<p>I&#8217;m glad you&#8217;re writing about newspapers. This bit with the larger Kindle for newspapers, plus a sound bite I heard on local radio, has prompted me to sign up for a free trial of the Philadelphia Inquirer&#8217;s epaper. I was familiar with their philly.com site, and couldn&#8217;t figure out what else they could offer that would be worth paying for.</p>
<p>I have to say it&#8217;s great. It&#8217;s actually the entire paper, but when you pop up an article to read, it&#8217;s in nice large type. You can download it in PDF form and save it to read later. No DRM that I&#8217;m aware of, so you could theoretically save it forever. There&#8217;s a mobile version. You can listen to the articles if you want, save clippings, and they don&#8217;t prevent you from printing articles. They are even set up to let you post articles to social networking sites or blogs. Seems like I&#8217;d be getting more for my money than with a Kindle newspaper, you don&#8217;t have to buy a separate device for it.</p>
<p>The Inky is in bankruptcy right now, and I feel like it&#8217;s time to put my money where my mouth is. In the past, when we&#8217;d try the actual paper, I&#8217;d end up cancelling because I couldn&#8217;t stand having all that paper piling up. Now I have no excuse! It&#8217;s worth $10 a month to me to try and preserve a local icon. Good reading, too.</p>
<p>I&#8217;m curious what newspapers in other cities are offering as far as electronic subscriptions.</p>
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		<title>By: Tracy Falbe</title>
		<link>http://www.teleread.com/newspapers/fewer-people-buying-your-p-newspapers-or-flat-sales-easy-cure-drop-free-on-web-or-raise-prices/comment-page-1/#comment-1053826</link>
		<dc:creator>Tracy Falbe</dc:creator>
		<pubDate>Fri, 08 May 2009 23:14:01 +0000</pubDate>
		<guid isPermaLink="false">http://www.teleread.org/2009/05/08/fewer-people-buying-your-p-newspapers-or-flat-sales-easy-cure-drop-free-on-web-or-raise-prices/#comment-1053826</guid>
		<description>I don&#039;t know what the newspaper business is going to do with itself besides go out of business. Online subscription models might work for a big publication that has good, detailed, investigative stories that inform. I find it totally unbelievable that the average small to mid-sized town daily will get anybody to pay for its online service. I occasionally go to my local newspaper online, and even at free, I feel that I&#039;ve been overcharged. 

I speculate that professional journalists will begin to band together into non-profit style organizations so that they can do real investigative journalism and then market their content to any publication in any medium that wants to pay for it. This would be good because it would eliminate or reduce the advertisement based model that sometimes has a deleterious influence on news media. Of course, I don&#039;t think this non-profit model would work on a local scale, but it would work for national and international level journalism that would have a larger market. Basically I&#039;m imagining that journalists will begin to produce and market their own content independent of large (and dying) newspaper companies just like many writers are going direct to reader with self publishing models.</description>
		<content:encoded><![CDATA[<p>I don&#8217;t know what the newspaper business is going to do with itself besides go out of business. Online subscription models might work for a big publication that has good, detailed, investigative stories that inform. I find it totally unbelievable that the average small to mid-sized town daily will get anybody to pay for its online service. I occasionally go to my local newspaper online, and even at free, I feel that I&#8217;ve been overcharged. </p>
<p>I speculate that professional journalists will begin to band together into non-profit style organizations so that they can do real investigative journalism and then market their content to any publication in any medium that wants to pay for it. This would be good because it would eliminate or reduce the advertisement based model that sometimes has a deleterious influence on news media. Of course, I don&#8217;t think this non-profit model would work on a local scale, but it would work for national and international level journalism that would have a larger market. Basically I&#8217;m imagining that journalists will begin to produce and market their own content independent of large (and dying) newspaper companies just like many writers are going direct to reader with self publishing models.</p>
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		<title>By: Zora</title>
		<link>http://www.teleread.com/newspapers/fewer-people-buying-your-p-newspapers-or-flat-sales-easy-cure-drop-free-on-web-or-raise-prices/comment-page-1/#comment-1053720</link>
		<dc:creator>Zora</dc:creator>
		<pubDate>Fri, 08 May 2009 19:40:47 +0000</pubDate>
		<guid isPermaLink="false">http://www.teleread.org/2009/05/08/fewer-people-buying-your-p-newspapers-or-flat-sales-easy-cure-drop-free-on-web-or-raise-prices/#comment-1053720</guid>
		<description>Salon seems to be doing OK; they charge subscribers for a version without ads. 

Another model, which I would like to see someone try: only subscribers get to comment. Moderate the comments sections, keep them high-quality, and turn those sections into something that local politicians have to read. You&#039;d get a virtuous feedback cycle there, I&#039;d bet: people pay to be part of the team, essentially, which supports news-gathering, which makes it an attractive site for readers, which makes it influential, which makes it an attractive site for subscribers. 

I could be wrong here, but I think it&#039;s at least worth trying.</description>
		<content:encoded><![CDATA[<p>Salon seems to be doing OK; they charge subscribers for a version without ads. </p>
<p>Another model, which I would like to see someone try: only subscribers get to comment. Moderate the comments sections, keep them high-quality, and turn those sections into something that local politicians have to read. You&#8217;d get a virtuous feedback cycle there, I&#8217;d bet: people pay to be part of the team, essentially, which supports news-gathering, which makes it an attractive site for readers, which makes it influential, which makes it an attractive site for subscribers. </p>
<p>I could be wrong here, but I think it&#8217;s at least worth trying.</p>
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		<title>By: Steve Jordan</title>
		<link>http://www.teleread.com/newspapers/fewer-people-buying-your-p-newspapers-or-flat-sales-easy-cure-drop-free-on-web-or-raise-prices/comment-page-1/#comment-1053715</link>
		<dc:creator>Steve Jordan</dc:creator>
		<pubDate>Fri, 08 May 2009 19:25:29 +0000</pubDate>
		<guid isPermaLink="false">http://www.teleread.org/2009/05/08/fewer-people-buying-your-p-newspapers-or-flat-sales-easy-cure-drop-free-on-web-or-raise-prices/#comment-1053715</guid>
		<description>An alternative is to conglomerate... in other words, a website is a subsidiary of another media venue, like a TV news program, and TV advertisers essentially pay for the web content (or conversion of stories to the web... see CNN).

Another possibility: Tie it to a completely different paid service.  (In addition to premium membership at Gotham Country Club, you get FREE access to the NYP!)</description>
		<content:encoded><![CDATA[<p>An alternative is to conglomerate&#8230; in other words, a website is a subsidiary of another media venue, like a TV news program, and TV advertisers essentially pay for the web content (or conversion of stories to the web&#8230; see CNN).</p>
<p>Another possibility: Tie it to a completely different paid service.  (In addition to premium membership at Gotham Country Club, you get FREE access to the NYP!)</p>
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		<title>By: Paula B.</title>
		<link>http://www.teleread.com/newspapers/fewer-people-buying-your-p-newspapers-or-flat-sales-easy-cure-drop-free-on-web-or-raise-prices/comment-page-1/#comment-1053711</link>
		<dc:creator>Paula B.</dc:creator>
		<pubDate>Fri, 08 May 2009 19:14:59 +0000</pubDate>
		<guid isPermaLink="false">http://www.teleread.org/2009/05/08/fewer-people-buying-your-p-newspapers-or-flat-sales-easy-cure-drop-free-on-web-or-raise-prices/#comment-1053711</guid>
		<description>The reason the WSJ can get away with charging is because it&#039;s essentially a business-to-business publication. It doesn&#039;t bill itself that way, but that&#039;s its role. Other papers are for consumers, who are a whole different market. You might get away with charging them small fees, but in this recession, that&#039;s a pretty dumb idea.</description>
		<content:encoded><![CDATA[<p>The reason the WSJ can get away with charging is because it&#8217;s essentially a business-to-business publication. It doesn&#8217;t bill itself that way, but that&#8217;s its role. Other papers are for consumers, who are a whole different market. You might get away with charging them small fees, but in this recession, that&#8217;s a pretty dumb idea.</p>
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		<title>By: Brad</title>
		<link>http://www.teleread.com/newspapers/fewer-people-buying-your-p-newspapers-or-flat-sales-easy-cure-drop-free-on-web-or-raise-prices/comment-page-1/#comment-1053668</link>
		<dc:creator>Brad</dc:creator>
		<pubDate>Fri, 08 May 2009 17:03:08 +0000</pubDate>
		<guid isPermaLink="false">http://www.teleread.org/2009/05/08/fewer-people-buying-your-p-newspapers-or-flat-sales-easy-cure-drop-free-on-web-or-raise-prices/#comment-1053668</guid>
		<description>Right now, I&#039;d be hard pressed to pay for any kind of online newspaper subscription. The newspaper industry needs to re-think its entire business model, including subscriptions, advertising, etc. Maybe they should turn into non-profits?

Print newspapers are dead. On the few occasions when I do read a print paper, it&#039;s hard to find stories I haven&#039;t already read on the net a day or so earlier. 

Those who cling to print newspapers are like people clinging to typewriters after computers hit the mass consumer market.</description>
		<content:encoded><![CDATA[<p>Right now, I&#8217;d be hard pressed to pay for any kind of online newspaper subscription. The newspaper industry needs to re-think its entire business model, including subscriptions, advertising, etc. Maybe they should turn into non-profits?</p>
<p>Print newspapers are dead. On the few occasions when I do read a print paper, it&#8217;s hard to find stories I haven&#8217;t already read on the net a day or so earlier. </p>
<p>Those who cling to print newspapers are like people clinging to typewriters after computers hit the mass consumer market.</p>
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		<title>By: Robin Whitman</title>
		<link>http://www.teleread.com/newspapers/fewer-people-buying-your-p-newspapers-or-flat-sales-easy-cure-drop-free-on-web-or-raise-prices/comment-page-1/#comment-1053655</link>
		<dc:creator>Robin Whitman</dc:creator>
		<pubDate>Fri, 08 May 2009 16:10:18 +0000</pubDate>
		<guid isPermaLink="false">http://www.teleread.org/2009/05/08/fewer-people-buying-your-p-newspapers-or-flat-sales-easy-cure-drop-free-on-web-or-raise-prices/#comment-1053655</guid>
		<description>At the recent Congressional hearing about what the government could do to help newspapers, most members of the expert panel agreed that &quot;the horse is out of the stable.&quot; ... It&#039;s too late to charge money for the web content that we now get free. 

I read dozens of different news sources: am I going to pay $ 10 per month for each one? ... Probably not. 

That&#039;s just me, though; there may be others who value print journalism so highly that they will be happy to pay to support it.</description>
		<content:encoded><![CDATA[<p>At the recent Congressional hearing about what the government could do to help newspapers, most members of the expert panel agreed that &#8220;the horse is out of the stable.&#8221; &#8230; It&#8217;s too late to charge money for the web content that we now get free. </p>
<p>I read dozens of different news sources: am I going to pay $ 10 per month for each one? &#8230; Probably not. </p>
<p>That&#8217;s just me, though; there may be others who value print journalism so highly that they will be happy to pay to support it.</p>
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		<title>By: David Rothman</title>
		<link>http://www.teleread.com/newspapers/fewer-people-buying-your-p-newspapers-or-flat-sales-easy-cure-drop-free-on-web-or-raise-prices/comment-page-1/#comment-1053653</link>
		<dc:creator>David Rothman</dc:creator>
		<pubDate>Fri, 08 May 2009 16:08:05 +0000</pubDate>
		<guid isPermaLink="false">http://www.teleread.org/2009/05/08/fewer-people-buying-your-p-newspapers-or-flat-sales-easy-cure-drop-free-on-web-or-raise-prices/#comment-1053653</guid>
		<description>Steve, I agree that paid Web editions CAN make money. But WILL they? Remember, the WSJ is a special case. And I&#039;ve just added material to the post to tell how the NYT thumbed its nose at me after I trusted its personalized story-archiving service.

As a content guy who worked once for a daily newspaper, I hope you&#039;re right! But this will be a very tough challenge.

Thanks,
David</description>
		<content:encoded><![CDATA[<p>Steve, I agree that paid Web editions CAN make money. But WILL they? Remember, the WSJ is a special case. And I&#8217;ve just added material to the post to tell how the NYT thumbed its nose at me after I trusted its personalized story-archiving service.</p>
<p>As a content guy who worked once for a daily newspaper, I hope you&#8217;re right! But this will be a very tough challenge.</p>
<p>Thanks,<br />
David</p>
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		<title>By: Steve Jordan</title>
		<link>http://www.teleread.com/newspapers/fewer-people-buying-your-p-newspapers-or-flat-sales-easy-cure-drop-free-on-web-or-raise-prices/comment-page-1/#comment-1053650</link>
		<dc:creator>Steve Jordan</dc:creator>
		<pubDate>Fri, 08 May 2009 15:55:28 +0000</pubDate>
		<guid isPermaLink="false">http://www.teleread.org/2009/05/08/fewer-people-buying-your-p-newspapers-or-flat-sales-easy-cure-drop-free-on-web-or-raise-prices/#comment-1053650</guid>
		<description>If a web newspaper can convince its customers that its content is worth something, they can charge for a subscription and get away with it.  (Paying in advance for access for a specific period often works well in these situations, just like newspaper subscription models.)  

Of course, there are other revenue sources, like ads, that they can take advantage of.  But just because it&#039;s the web, doesn&#039;t mean they can&#039;t work out a way to get customers to pay for content.</description>
		<content:encoded><![CDATA[<p>If a web newspaper can convince its customers that its content is worth something, they can charge for a subscription and get away with it.  (Paying in advance for access for a specific period often works well in these situations, just like newspaper subscription models.)  </p>
<p>Of course, there are other revenue sources, like ads, that they can take advantage of.  But just because it&#8217;s the web, doesn&#8217;t mean they can&#8217;t work out a way to get customers to pay for content.</p>
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