When google is the only supplier. And ads were not enough for google, and they certainly want to charge more, or might think of that possibility.

That is the cost, you allow unfair competition and shutdown competition forever, that is a hugh cost within.

Did anyone promise you Google will be free forever? Even google is free forever, when no body is compete with it, the price will go up.

I do not agree with laws for competition, but I think we shouldn’t allow unfair competition.