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	<title>Comments on: Calculating a fair price for e-books</title>
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	<link>http://www.teleread.com/ebooks/calculating-a-fair-price-for-e-books/</link>
	<description>News &#38; views on e-books, libraries, publishing and related topics</description>
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		<title>By: Howard</title>
		<link>http://www.teleread.com/ebooks/calculating-a-fair-price-for-e-books/comment-page-3/#comment-1206495</link>
		<dc:creator>Howard</dc:creator>
		<pubDate>Fri, 16 Sep 2011 16:48:02 +0000</pubDate>
		<guid isPermaLink="false">http://www.teleread.org/blog/2008/12/15/calculating-a-fair-price-for-e-books/#comment-1206495</guid>
		<description>josefbh - bless your innocence ....</description>
		<content:encoded><![CDATA[<p>josefbh &#8211; bless your innocence &#8230;.</p>
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		<title>By: Stacey</title>
		<link>http://www.teleread.com/ebooks/calculating-a-fair-price-for-e-books/comment-page-3/#comment-1206493</link>
		<dc:creator>Stacey</dc:creator>
		<pubDate>Fri, 16 Sep 2011 14:51:52 +0000</pubDate>
		<guid isPermaLink="false">http://www.teleread.org/blog/2008/12/15/calculating-a-fair-price-for-e-books/#comment-1206493</guid>
		<description>@Marilynn - &quot;buy from the indie publishers&quot;

I do, but not directly from their websites because those copies are not lendable.  Kindle versions are, at least from most of the publishers in the genres I read.  If a publisher doesn&#039;t allow their books to be loaned on Kindle I don&#039;t buy it from them anywhere (I&#039;m looking at you, Carina Press). Being able to share a favorite book is one of my great joys in reading, and ebooks should be no different.  I have gotten my best friend to stop pirating by loaning her ebooks, and now she BUYS a ton because she still gets the fun of sharing, in a legal way.

If indie publishers could figure out some kind of DRM that let their website-sold versions be shared, even if only one time, I&#039;d happily purchase directly from them.</description>
		<content:encoded><![CDATA[<p>@Marilynn &#8211; &#8220;buy from the indie publishers&#8221;</p>
<p>I do, but not directly from their websites because those copies are not lendable.  Kindle versions are, at least from most of the publishers in the genres I read.  If a publisher doesn&#8217;t allow their books to be loaned on Kindle I don&#8217;t buy it from them anywhere (I&#8217;m looking at you, Carina Press). Being able to share a favorite book is one of my great joys in reading, and ebooks should be no different.  I have gotten my best friend to stop pirating by loaning her ebooks, and now she BUYS a ton because she still gets the fun of sharing, in a legal way.</p>
<p>If indie publishers could figure out some kind of DRM that let their website-sold versions be shared, even if only one time, I&#8217;d happily purchase directly from them.</p>
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		<title>By: josefbh</title>
		<link>http://www.teleread.com/ebooks/calculating-a-fair-price-for-e-books/comment-page-3/#comment-1206492</link>
		<dc:creator>josefbh</dc:creator>
		<pubDate>Fri, 16 Sep 2011 10:57:37 +0000</pubDate>
		<guid isPermaLink="false">http://www.teleread.org/blog/2008/12/15/calculating-a-fair-price-for-e-books/#comment-1206492</guid>
		<description>Here&#039;s where the publishing industry is losing out.  I buy a hardcover, or an e-book and read it.  Everyone in the business gets their cut out of the sale of either.  Now, I yardsale the hardcover and the publisher gets nothing.  I finish the ebook and unless I give my e-reader to a friend, that book is at the end of the line.  Here&#039;s an idea, every single book sold gets a unique number or code.  When you&#039;re done reading it, u can sell it for what ever price you can get for it, but here&#039;s the catch, the sale moves through an online clearing house that sees the code in the transfer and a cut of the sale goes back to the author or the system.  We get cheap books and the industry has the opportunity to continually recoup on the sale of the book.  I would be interested in the research as to if this would pull readers away from buying the book new.  Hey, they could even set up a date at which you could retail your ebook back through the system so they don&#039;t lose out on new book sales.</description>
		<content:encoded><![CDATA[<p>Here&#8217;s where the publishing industry is losing out.  I buy a hardcover, or an e-book and read it.  Everyone in the business gets their cut out of the sale of either.  Now, I yardsale the hardcover and the publisher gets nothing.  I finish the ebook and unless I give my e-reader to a friend, that book is at the end of the line.  Here&#8217;s an idea, every single book sold gets a unique number or code.  When you&#8217;re done reading it, u can sell it for what ever price you can get for it, but here&#8217;s the catch, the sale moves through an online clearing house that sees the code in the transfer and a cut of the sale goes back to the author or the system.  We get cheap books and the industry has the opportunity to continually recoup on the sale of the book.  I would be interested in the research as to if this would pull readers away from buying the book new.  Hey, they could even set up a date at which you could retail your ebook back through the system so they don&#8217;t lose out on new book sales.</p>
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		<title>By: Doug</title>
		<link>http://www.teleread.com/ebooks/calculating-a-fair-price-for-e-books/comment-page-3/#comment-1169038</link>
		<dc:creator>Doug</dc:creator>
		<pubDate>Wed, 09 Jun 2010 21:35:28 +0000</pubDate>
		<guid isPermaLink="false">http://www.teleread.org/blog/2008/12/15/calculating-a-fair-price-for-e-books/#comment-1169038</guid>
		<description>@VMR: Since you live in Africa, there&#039;s no reason to even consider a NOOK. The NOOK is only sold in the US, and Barnes &amp; Noble only obtains rights to sell e-books in the US and sometimes Canada. They won&#039;t sell e-books to you when you&#039;re in Africa.

I love my NOOK, but it is &lt;em&gt;not&lt;/em&gt; international. It&#039;s an American gizmo for people living in the US, and I don&#039;t expect that to change anytime soon.</description>
		<content:encoded><![CDATA[<p>@VMR: Since you live in Africa, there&#8217;s no reason to even consider a NOOK. The NOOK is only sold in the US, and Barnes &amp; Noble only obtains rights to sell e-books in the US and sometimes Canada. They won&#8217;t sell e-books to you when you&#8217;re in Africa.</p>
<p>I love my NOOK, but it is <em>not</em> international. It&#8217;s an American gizmo for people living in the US, and I don&#8217;t expect that to change anytime soon.</p>
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		<title>By: Al Kalar</title>
		<link>http://www.teleread.com/ebooks/calculating-a-fair-price-for-e-books/comment-page-3/#comment-1169033</link>
		<dc:creator>Al Kalar</dc:creator>
		<pubDate>Wed, 09 Jun 2010 21:05:02 +0000</pubDate>
		<guid isPermaLink="false">http://www.teleread.org/blog/2008/12/15/calculating-a-fair-price-for-e-books/#comment-1169033</guid>
		<description>@VMR:

Remember, your Kindle will handle several formats. You don&#039;t have to do all your shopping at Amazon.

You can download compatible formats to your computer and then upload them to the Kindle via the USB interface. However, pay attention to DRM requirements that the Kindle might have problems with. For instance, Mobi formatted stuff will read just fine on the Kindle (Amazon owns MobiPocket), but not if it has DRM (Digital Rights Management) in place.</description>
		<content:encoded><![CDATA[<p>@VMR:</p>
<p>Remember, your Kindle will handle several formats. You don&#8217;t have to do all your shopping at Amazon.</p>
<p>You can download compatible formats to your computer and then upload them to the Kindle via the USB interface. However, pay attention to DRM requirements that the Kindle might have problems with. For instance, Mobi formatted stuff will read just fine on the Kindle (Amazon owns MobiPocket), but not if it has DRM (Digital Rights Management) in place.</p>
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		<title>By: VMR</title>
		<link>http://www.teleread.com/ebooks/calculating-a-fair-price-for-e-books/comment-page-3/#comment-1169032</link>
		<dc:creator>VMR</dc:creator>
		<pubDate>Wed, 09 Jun 2010 20:40:15 +0000</pubDate>
		<guid isPermaLink="false">http://www.teleread.org/blog/2008/12/15/calculating-a-fair-price-for-e-books/#comment-1169032</guid>
		<description>Time changes, Publishers will learn to move with the times and reinvent itself of they to will dissappear.
With the advance in technology, more things of this will happen across the board. 

personally, I was thinking about getting the nook, but after reading more about the cost, I am going to switch to the KindleII. I will have to download about 50-100 books in 3 weeks or so. Since I am an expat, that lives in Africa. baggage weight its import to me. its easier to transpot a Kindle, rather than 50-100 books.

p.s. sorry for misspellings, I am a lousy typist.</description>
		<content:encoded><![CDATA[<p>Time changes, Publishers will learn to move with the times and reinvent itself of they to will dissappear.<br />
With the advance in technology, more things of this will happen across the board. </p>
<p>personally, I was thinking about getting the nook, but after reading more about the cost, I am going to switch to the KindleII. I will have to download about 50-100 books in 3 weeks or so. Since I am an expat, that lives in Africa. baggage weight its import to me. its easier to transpot a Kindle, rather than 50-100 books.</p>
<p>p.s. sorry for misspellings, I am a lousy typist.</p>
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		<title>By: Al Kalar</title>
		<link>http://www.teleread.com/ebooks/calculating-a-fair-price-for-e-books/comment-page-3/#comment-1166568</link>
		<dc:creator>Al Kalar</dc:creator>
		<pubDate>Fri, 21 May 2010 01:27:21 +0000</pubDate>
		<guid isPermaLink="false">http://www.teleread.org/blog/2008/12/15/calculating-a-fair-price-for-e-books/#comment-1166568</guid>
		<description>Thom, everything you said is true; and in a perfect world, customers would act in a rational manner so that everyone would win.

But people are not the automatons that behavioral psychologists think they are. It just doesn&#039;t work out that way in real life.

Example, in &quot;The Fighter Queen&quot; eBook series by John Bowers (THE NUMBERS ARE FAKE, but the ratio is correct):

A Vow to Sophia 511 pages (equivalent to a mass market paperback book) eBook price $8. Total sales &quot;400&quot;.

Star Marine 853 pages &quot;super special promotion&quot; $2.12. Total sales 0 (zero, zip, nadda). We raised the price to $9.50 and it&#039;s sold &quot;100&quot; copies so far.

Add to that the fact that Star Marine was a much better book than &quot;Vow&quot; and should have sold well over the rate of &quot;Vow&quot; when it was on sale -- if your argument were correct. And yes, we left it at that price for quite a while and advertised it even more heavily that we had &quot;Vow&quot; just to see if we could start a new trend towards less expensive books (the idea being to sell so many more copies at the lower price that total income would be higher -- everybody wins).

People aren&#039;t always logical. If we were, we&#039;d all vote for the same political candidate (&quot;none of the above&quot;). There&#039;s always that little devil in the back of your head asking &quot;if the book is so great, why do they have to price it so low?&quot; AND WE TOLD THEM WHY!!!!

We&#039;ve bundled all 4 eBooks in the series together for a meager $24 if you want a good deal. That&#039;s a lousy $6/book. I&#039;ll bet it doesn&#039;t sell as well as if we&#039;d priced them at $30 for the set.

We keep trying to get the price down so we can sell thousands instead of hundreds, but we have to face the reality of human nature. In spite of everything, we&#039;re still lower on average than the prices on Amazon for their Kindle line of eBooks. I&#039;d hate to think we have to raise our prices to that level just for the books to be taken seriously.

If you want cheap books, go to Project Gutenberg for free classics and Scribd for self-published freebees. That&#039;s about as cheap as you can get; and the old classics feature some really great names and stories everyone who wants to compete on Jeopardy should know.

&quot;Under the most careful conditions of temperature, pressure, and humidity, the organism will do as it damned well pleases.&quot; -Robert Heinlein</description>
		<content:encoded><![CDATA[<p>Thom, everything you said is true; and in a perfect world, customers would act in a rational manner so that everyone would win.</p>
<p>But people are not the automatons that behavioral psychologists think they are. It just doesn&#8217;t work out that way in real life.</p>
<p>Example, in &#8220;The Fighter Queen&#8221; eBook series by John Bowers (THE NUMBERS ARE FAKE, but the ratio is correct):</p>
<p>A Vow to Sophia 511 pages (equivalent to a mass market paperback book) eBook price $8. Total sales &#8220;400&#8243;.</p>
<p>Star Marine 853 pages &#8220;super special promotion&#8221; $2.12. Total sales 0 (zero, zip, nadda). We raised the price to $9.50 and it&#8217;s sold &#8220;100&#8243; copies so far.</p>
<p>Add to that the fact that Star Marine was a much better book than &#8220;Vow&#8221; and should have sold well over the rate of &#8220;Vow&#8221; when it was on sale &#8212; if your argument were correct. And yes, we left it at that price for quite a while and advertised it even more heavily that we had &#8220;Vow&#8221; just to see if we could start a new trend towards less expensive books (the idea being to sell so many more copies at the lower price that total income would be higher &#8212; everybody wins).</p>
<p>People aren&#8217;t always logical. If we were, we&#8217;d all vote for the same political candidate (&#8220;none of the above&#8221;). There&#8217;s always that little devil in the back of your head asking &#8220;if the book is so great, why do they have to price it so low?&#8221; AND WE TOLD THEM WHY!!!!</p>
<p>We&#8217;ve bundled all 4 eBooks in the series together for a meager $24 if you want a good deal. That&#8217;s a lousy $6/book. I&#8217;ll bet it doesn&#8217;t sell as well as if we&#8217;d priced them at $30 for the set.</p>
<p>We keep trying to get the price down so we can sell thousands instead of hundreds, but we have to face the reality of human nature. In spite of everything, we&#8217;re still lower on average than the prices on Amazon for their Kindle line of eBooks. I&#8217;d hate to think we have to raise our prices to that level just for the books to be taken seriously.</p>
<p>If you want cheap books, go to Project Gutenberg for free classics and Scribd for self-published freebees. That&#8217;s about as cheap as you can get; and the old classics feature some really great names and stories everyone who wants to compete on Jeopardy should know.</p>
<p>&#8220;Under the most careful conditions of temperature, pressure, and humidity, the organism will do as it damned well pleases.&#8221; -Robert Heinlein</p>
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		<title>By: D. Thom</title>
		<link>http://www.teleread.com/ebooks/calculating-a-fair-price-for-e-books/comment-page-3/#comment-1166556</link>
		<dc:creator>D. Thom</dc:creator>
		<pubDate>Thu, 20 May 2010 21:57:19 +0000</pubDate>
		<guid isPermaLink="false">http://www.teleread.org/blog/2008/12/15/calculating-a-fair-price-for-e-books/#comment-1166556</guid>
		<description>I made my first fortune in writing and publishing a technical work + software.  I was amazed at the profit margin for the printed book, but there was no way it even came close to the profit on the software.  This is because once the software was written, it was (at that time) distributed on floppy disks at a cost to us of about 50 cents per unit.  We still had production, warehousing, &amp; retailing costs.  My point is that in its current form, electronic media is so inexpensive to distribute that many folks are now making a (huge) profit on free material supported by advertising.  Having been in the business, no one can suggest to me that huge fortunes cannot be had by pricing electronic media at a few dollars a copy.  Consider that in my family we are library fanatics, we purchase less than 5 books a year, but check out for free perhaps 5 to 10 books per month!  For a cost of $1-$5, I (and millions of people worldwide) would consider purchasing an e- book. The rate of purchase drop off when a book exceeds the few dollar mark is exponential.  So publishers, it is high time to learn what print purveyors worldwide are now or soon to discover, if it is not cheap and electronic it will not be pervasive! You may cry and wrangle all you want, but the consumer will win this battle, and the first publishers/retailers to join the &quot;book for cheap&quot; business model will become the Yahoo&#039;s and Google&#039;s of publishing.</description>
		<content:encoded><![CDATA[<p>I made my first fortune in writing and publishing a technical work + software.  I was amazed at the profit margin for the printed book, but there was no way it even came close to the profit on the software.  This is because once the software was written, it was (at that time) distributed on floppy disks at a cost to us of about 50 cents per unit.  We still had production, warehousing, &amp; retailing costs.  My point is that in its current form, electronic media is so inexpensive to distribute that many folks are now making a (huge) profit on free material supported by advertising.  Having been in the business, no one can suggest to me that huge fortunes cannot be had by pricing electronic media at a few dollars a copy.  Consider that in my family we are library fanatics, we purchase less than 5 books a year, but check out for free perhaps 5 to 10 books per month!  For a cost of $1-$5, I (and millions of people worldwide) would consider purchasing an e- book. The rate of purchase drop off when a book exceeds the few dollar mark is exponential.  So publishers, it is high time to learn what print purveyors worldwide are now or soon to discover, if it is not cheap and electronic it will not be pervasive! You may cry and wrangle all you want, but the consumer will win this battle, and the first publishers/retailers to join the &#8220;book for cheap&#8221; business model will become the Yahoo&#8217;s and Google&#8217;s of publishing.</p>
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		<title>By: Al Kalar</title>
		<link>http://www.teleread.com/ebooks/calculating-a-fair-price-for-e-books/comment-page-3/#comment-1164450</link>
		<dc:creator>Al Kalar</dc:creator>
		<pubDate>Fri, 23 Apr 2010 15:10:29 +0000</pubDate>
		<guid isPermaLink="false">http://www.teleread.org/blog/2008/12/15/calculating-a-fair-price-for-e-books/#comment-1164450</guid>
		<description>Thanks, Bruce. I spouted off before I noticed your post.</description>
		<content:encoded><![CDATA[<p>Thanks, Bruce. I spouted off before I noticed your post.</p>
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		<title>By: Al Kalar</title>
		<link>http://www.teleread.com/ebooks/calculating-a-fair-price-for-e-books/comment-page-3/#comment-1164449</link>
		<dc:creator>Al Kalar</dc:creator>
		<pubDate>Fri, 23 Apr 2010 15:07:52 +0000</pubDate>
		<guid isPermaLink="false">http://www.teleread.org/blog/2008/12/15/calculating-a-fair-price-for-e-books/#comment-1164449</guid>
		<description>Of course we did the market research.

Look now, if we could sell 3 times as many copies of a book at $2 than we do at $4.95, we&#039;d be fools not to lower the price. But it just doesn&#039;t work out that way.  We actually sell fewer!

Same author, same series.

A fairly popular and prolific mid-list mystery author conducted his own experiment. Now, he has a very good established following in paper and digital formats and he managed to hang onto his digital rights. He tried prices from $2 to $7 for comparable books and made significantly more money from the higher-priced books.

Ficbot, we WANT to sell books at a lower price. We want more readers and we certainly want to make more money. But so far, it&#039;s been a losing proposition rather than the winner it SHOULD BE.

Now, who/what would YOU blame for this?</description>
		<content:encoded><![CDATA[<p>Of course we did the market research.</p>
<p>Look now, if we could sell 3 times as many copies of a book at $2 than we do at $4.95, we&#8217;d be fools not to lower the price. But it just doesn&#8217;t work out that way.  We actually sell fewer!</p>
<p>Same author, same series.</p>
<p>A fairly popular and prolific mid-list mystery author conducted his own experiment. Now, he has a very good established following in paper and digital formats and he managed to hang onto his digital rights. He tried prices from $2 to $7 for comparable books and made significantly more money from the higher-priced books.</p>
<p>Ficbot, we WANT to sell books at a lower price. We want more readers and we certainly want to make more money. But so far, it&#8217;s been a losing proposition rather than the winner it SHOULD BE.</p>
<p>Now, who/what would YOU blame for this?</p>
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		<title>By: Bruce Wilson</title>
		<link>http://www.teleread.com/ebooks/calculating-a-fair-price-for-e-books/comment-page-2/#comment-1164446</link>
		<dc:creator>Bruce Wilson</dc:creator>
		<pubDate>Fri, 23 Apr 2010 14:53:14 +0000</pubDate>
		<guid isPermaLink="false">http://www.teleread.org/blog/2008/12/15/calculating-a-fair-price-for-e-books/#comment-1164446</guid>
		<description>Well, yes, Al did do some market research. The results are mentioned in his post fo 17 February. And perhaps you&#039;d like to explain that the best book of the series listed at $2 sold fewer copies than a book with a higher price. I think Al&#039;s conclusion is right, the $2 price cheapened the content in the minds of the buyers.

The more I look into the ebook pricing thing, the more I&#039;m convinced that Jeff Bezos got it right.</description>
		<content:encoded><![CDATA[<p>Well, yes, Al did do some market research. The results are mentioned in his post fo 17 February. And perhaps you&#8217;d like to explain that the best book of the series listed at $2 sold fewer copies than a book with a higher price. I think Al&#8217;s conclusion is right, the $2 price cheapened the content in the minds of the buyers.</p>
<p>The more I look into the ebook pricing thing, the more I&#8217;m convinced that Jeff Bezos got it right.</p>
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		<title>By: ficbot</title>
		<link>http://www.teleread.com/ebooks/calculating-a-fair-price-for-e-books/comment-page-2/#comment-1164437</link>
		<dc:creator>ficbot</dc:creator>
		<pubDate>Fri, 23 Apr 2010 11:21:26 +0000</pubDate>
		<guid isPermaLink="false">http://www.teleread.org/blog/2008/12/15/calculating-a-fair-price-for-e-books/#comment-1164437</guid>
		<description>Wow, you really think that this whole mess is the customers fault because they *want* to pay higher prices for books? Have you even SEEN the complaining on the Kindle Boards, Mobile Read, Kobo Blog and elsewhere? Have you done any market research at all? If this is about your production costs, just say so. But this whole &#039;customers want to pay more&#039; argument is just nonsense.</description>
		<content:encoded><![CDATA[<p>Wow, you really think that this whole mess is the customers fault because they *want* to pay higher prices for books? Have you even SEEN the complaining on the Kindle Boards, Mobile Read, Kobo Blog and elsewhere? Have you done any market research at all? If this is about your production costs, just say so. But this whole &#8216;customers want to pay more&#8217; argument is just nonsense.</p>
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		<title>By: Al Kalar</title>
		<link>http://www.teleread.com/ebooks/calculating-a-fair-price-for-e-books/comment-page-2/#comment-1164403</link>
		<dc:creator>Al Kalar</dc:creator>
		<pubDate>Thu, 22 Apr 2010 23:44:45 +0000</pubDate>
		<guid isPermaLink="false">http://www.teleread.org/blog/2008/12/15/calculating-a-fair-price-for-e-books/#comment-1164403</guid>
		<description>Chris, I agree with you, but until the buying public is willing to get over the &quot;if the price is cheap, then the product must be shoddy&quot; attitude, the higher priced books will sell better.

You and I can bitch all we want about what &quot;should be&quot;, but good ol&#039; human nature will kill you every time. It&#039;s kinda like the law of gravity. You can fight against it, but you ain&#039;t gonna win. You either live with it or die while trying to fly after you&#039;ve launched yourself off the skyscraper.

eBooks still have costs in them. The author generally spent upwards of a year writing the book (no matter what the format) and wants to be paid for his time, effort, and risk.  The publisher still has to edit the manuscript (labor intensive) and do all the other things necessary to create a paper book EXCEPT the actual printing and physical distribution. And the people who do this work want to be paid for their time for some strange reason. None of these people are in the business for charity&#039;s sake. Like you, they have to put Rice Krispies on the table and pay the rent.

Amazon has artificially capped prices at $9.99 by taking a larger percentage of the sales price of those that sell over that price. Some publishers are going along with it, some aren&#039;t. I&#039;ve actually seen some Kindle books priced higher than the mass market paperback versions (new).

At AKW books, our prices are generally below Amazon&#039;s normal range, but probably higher than many people would like to see because of that human &quot;cussedness&quot; problem. Still a good deal, especially if you are a Book Club member (no strings, no charge, just discounts and a monthly e-mail newsletter).

Now, if you can figure out how to re-educate the buying public, maybe prices CAN come down from publishers who would really like to sell more at a lower price. This would put a lot of pressure on the rest to do likewise if their sales slip while the lower priced books are &quot;raking it in&quot;.</description>
		<content:encoded><![CDATA[<p>Chris, I agree with you, but until the buying public is willing to get over the &#8220;if the price is cheap, then the product must be shoddy&#8221; attitude, the higher priced books will sell better.</p>
<p>You and I can bitch all we want about what &#8220;should be&#8221;, but good ol&#8217; human nature will kill you every time. It&#8217;s kinda like the law of gravity. You can fight against it, but you ain&#8217;t gonna win. You either live with it or die while trying to fly after you&#8217;ve launched yourself off the skyscraper.</p>
<p>eBooks still have costs in them. The author generally spent upwards of a year writing the book (no matter what the format) and wants to be paid for his time, effort, and risk.  The publisher still has to edit the manuscript (labor intensive) and do all the other things necessary to create a paper book EXCEPT the actual printing and physical distribution. And the people who do this work want to be paid for their time for some strange reason. None of these people are in the business for charity&#8217;s sake. Like you, they have to put Rice Krispies on the table and pay the rent.</p>
<p>Amazon has artificially capped prices at $9.99 by taking a larger percentage of the sales price of those that sell over that price. Some publishers are going along with it, some aren&#8217;t. I&#8217;ve actually seen some Kindle books priced higher than the mass market paperback versions (new).</p>
<p>At AKW books, our prices are generally below Amazon&#8217;s normal range, but probably higher than many people would like to see because of that human &#8220;cussedness&#8221; problem. Still a good deal, especially if you are a Book Club member (no strings, no charge, just discounts and a monthly e-mail newsletter).</p>
<p>Now, if you can figure out how to re-educate the buying public, maybe prices CAN come down from publishers who would really like to sell more at a lower price. This would put a lot of pressure on the rest to do likewise if their sales slip while the lower priced books are &#8220;raking it in&#8221;.</p>
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		<title>By: Chris</title>
		<link>http://www.teleread.com/ebooks/calculating-a-fair-price-for-e-books/comment-page-2/#comment-1164393</link>
		<dc:creator>Chris</dc:creator>
		<pubDate>Thu, 22 Apr 2010 22:10:28 +0000</pubDate>
		<guid isPermaLink="false">http://www.teleread.org/blog/2008/12/15/calculating-a-fair-price-for-e-books/#comment-1164393</guid>
		<description>There is no justification for high e-book prices...everybook sold is already in an electronic format, there&#039;s no paper, there&#039;s no shipping and the great thing about electronic info products...you sell it and you&#039;ve still got it.</description>
		<content:encoded><![CDATA[<p>There is no justification for high e-book prices&#8230;everybook sold is already in an electronic format, there&#8217;s no paper, there&#8217;s no shipping and the great thing about electronic info products&#8230;you sell it and you&#8217;ve still got it.</p>
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	<item>
		<title>By: Al Kalar</title>
		<link>http://www.teleread.com/ebooks/calculating-a-fair-price-for-e-books/comment-page-2/#comment-1157474</link>
		<dc:creator>Al Kalar</dc:creator>
		<pubDate>Thu, 18 Feb 2010 01:03:11 +0000</pubDate>
		<guid isPermaLink="false">http://www.teleread.org/blog/2008/12/15/calculating-a-fair-price-for-e-books/#comment-1157474</guid>
		<description>Feedback on the experiment.

The $2 book actually sold FEWER copies than other, smaller, higher priced books in the series. It is the best book in the series and the largest in shear word count, but people snubbed it.

Too cheap?  &quot;People only value what they have to pay for&quot; is an old mantra. Perhaps that&#039;s true.

I hear a lot of bitching and moaning about the price of eBooks, but when someone does something about it, most people are afraid that it&#039;s a scam. So, as much as we at AKW Books would like to help cure the problem, human nature and economics won&#039;t allow it.

Anyway, tomorrow (Thursday) the book will be going up in price to where it SHOULD have been priced, $6.95. Maybe people will value it more.</description>
		<content:encoded><![CDATA[<p>Feedback on the experiment.</p>
<p>The $2 book actually sold FEWER copies than other, smaller, higher priced books in the series. It is the best book in the series and the largest in shear word count, but people snubbed it.</p>
<p>Too cheap?  &#8220;People only value what they have to pay for&#8221; is an old mantra. Perhaps that&#8217;s true.</p>
<p>I hear a lot of bitching and moaning about the price of eBooks, but when someone does something about it, most people are afraid that it&#8217;s a scam. So, as much as we at AKW Books would like to help cure the problem, human nature and economics won&#8217;t allow it.</p>
<p>Anyway, tomorrow (Thursday) the book will be going up in price to where it SHOULD have been priced, $6.95. Maybe people will value it more.</p>
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