Comments on: Could Sony boost its e-book revenue via ads playing up the standards angle? Time for .epub to make the Sony gift guides? http://www.teleread.com/drm/could-sony-boost-its-e-book-revenue-via-ads-playing-up-the-standards-angle-time-for-epub-to-make-the-sony-gift-guides/ News & views on e-books, libraries, publishing and related topics Wed, 15 Feb 2012 20:23:39 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: Richard Adin http://www.teleread.com/drm/could-sony-boost-its-e-book-revenue-via-ads-playing-up-the-standards-angle-time-for-epub-to-make-the-sony-gift-guides/comment-page-1/#comment-683274 Richard Adin Sun, 06 Jan 2008 16:31:54 +0000 http://www.teleread.org/blog/2008/01/05/could-sony-boost-its-e-book-revenue-via-ads-playing-up-the-standards-angle-time-for-epub-to-make-the-sony-gift-guides/#comment-683274 I'm a voracious reader myself and don't care about .epub as .epub. What I would like to see is the ability to download and read a book from any bookseller. What would do Sony better is to promote the ability (which means providing the capability) to buy a book from more booksellers than just Amazon (the Kindle problem). I’m a voracious reader myself and don’t care about .epub as .epub. What I would like to see is the ability to download and read a book from any bookseller. What would do Sony better is to promote the ability (which means providing the capability) to buy a book from more booksellers than just Amazon (the Kindle problem).

]]> By: Fred Kiesche http://www.teleread.com/drm/could-sony-boost-its-e-book-revenue-via-ads-playing-up-the-standards-angle-time-for-epub-to-make-the-sony-gift-guides/comment-page-1/#comment-683219 Fred Kiesche Sun, 06 Jan 2008 13:10:30 +0000 http://www.teleread.org/blog/2008/01/05/could-sony-boost-its-e-book-revenue-via-ads-playing-up-the-standards-angle-time-for-epub-to-make-the-sony-gift-guides/#comment-683219 The average consumer will not give a hoot about .epub. Heck, I've been reading this site for a while, consider myself moderately savy and I can't bring myself to give a hoot about .epub. The average consumer will not give a hoot about .epub. Heck, I’ve been reading this site for a while, consider myself moderately savy and I can’t bring myself to give a hoot about .epub.

]]> By: Todd Jonz http://www.teleread.com/drm/could-sony-boost-its-e-book-revenue-via-ads-playing-up-the-standards-angle-time-for-epub-to-make-the-sony-gift-guides/comment-page-1/#comment-683141 Todd Jonz Sun, 06 Jan 2008 06:51:35 +0000 http://www.teleread.org/blog/2008/01/05/could-sony-boost-its-e-book-revenue-via-ads-playing-up-the-standards-angle-time-for-epub-to-make-the-sony-gift-guides/#comment-683141 Why not run an ad playing up Sony’s plans to honor the .epub standard and work toward DRM interoperability? Because the average consumer couldn't care less. My wife, a voracious reader, plans to order a Kindle when we return home from our holiday trip. She shares my distaste for DRMed music and won't buy it, but even after I explained the ideological, technical, and practical advantages of other readers, she's still determined to buy a Kindle. Why? Ease of use -- the instant gratification of buying a title <i>right now</i>, wherever she is (well, almost anywhere), without having to make a wired or wireless connection to a computer or network. I don't think I'm going out on a limb when I say that features like this are far more important to the average, non-technical consumer than the politics of DRM or standards. Now ask me if she gives a hoot about .epub, or whether a Sony ad trumpeting its planned support for the format would sway her.... Why not run an ad playing up Sony’s plans to honor the .epub standard and work toward DRM interoperability? Because the average consumer couldn’t care less.

My wife, a voracious reader, plans to order a Kindle when we return home from our holiday trip. She shares my distaste for DRMed music and won’t buy it, but even after I explained the ideological, technical, and practical advantages of other readers, she’s still determined to buy a Kindle.

Why? Ease of use — the instant gratification of buying a title right now, wherever she is (well, almost anywhere), without having to make a wired or wireless connection to a computer or network. I don’t think I’m going out on a limb when I say that features like this are far more important to the average, non-technical consumer than the politics of DRM or standards.

Now ask me if she gives a hoot about .epub, or whether a Sony ad trumpeting its planned support for the format would sway her….

]]> By: Mike Cane http://www.teleread.com/drm/could-sony-boost-its-e-book-revenue-via-ads-playing-up-the-standards-angle-time-for-epub-to-make-the-sony-gift-guides/comment-page-1/#comment-682941 Mike Cane Sun, 06 Jan 2008 00:21:31 +0000 http://www.teleread.org/blog/2008/01/05/could-sony-boost-its-e-book-revenue-via-ads-playing-up-the-standards-angle-time-for-epub-to-make-the-sony-gift-guides/#comment-682941 >>>Yes, as I’ve noted here, Amazon CEO Jeff Bezos has said in the past that someday Amazon might not even do books. Thinking about what he meant, I can see his point. 1) If the decline in reading continues, will there be books? 2) If self-publishing online (the payment system for this still needs to be created -- not ironically, The Pirate Bay is working on such a system) by writers continues apace, people will buy ebooks direct without the need for amazon. Disintermediation. (Sorry, Fictionwise, et al.) >>>Yes, as I’ve noted here, Amazon CEO Jeff Bezos has said in the past that someday Amazon might not even do books.

Thinking about what he meant, I can see his point.

1) If the decline in reading continues, will there be books?

2) If self-publishing online (the payment system for this still needs to be created — not ironically, The Pirate Bay is working on such a system) by writers continues apace, people will buy ebooks direct without the need for amazon. Disintermediation. (Sorry, Fictionwise, et al.)

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